 Category :: Advertising Articles |
Author :: Robert Boduch  |
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| Article Title :: Enhance Your Unique Selling Proposition |
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Having a strong Unique Selling Proposition can help you gain a
distinctive edge in any competitive marketplace. Your USP, also
known as a Unique Selling Advantage or Unique Competitive
Advantage, helps to position you in the eyes of your prospect.
It should clearly and succinctly communicate to your prospective
customer why he or she should buy from you.
The best USP's come about from an in-depth understanding of your
industry and competition. To create a fantastic USP, you need to
know first what your competitors are using.
Your USP tells the marketplace what you offer, what makes you
different from the other guys and what you'll do for them that
will make them want to do business with (read full article) |
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| Category :: Advertising Articles |
Author :: Gena Biem |
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| Article Title :: 5 Great Ways To Advertise For Free |
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5 Easy Ways to Advertise for FREE
It doesn't take a genius to comprehend the fact that the
majority of people who desire to earn money from home are people
who already have very little money. Because of this many people
who desire to run a small business from home automatically look
towards FREE advertising to get their business going. Learning
the ins and outs of free advertising can be somewhat tricky. It
can take precious time to learn the best ways to do this, in the
process you sometimes LOSE money because of not using your free
advertising system properly.
When I first started to look for a way to work from home I had
VERY little money for advertising. Because of this I had no
cho (read full article) |
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| Category :: Advertising Articles |
Author :: Tim Bossie |
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| Article Title :: Three Quick Ways To New Website Traffic |
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How do you get good quality traffic to a brand new website?
A question for the ages. There are countless tips and strategies
that a person could set into motion for getting traffic to a new
website. There are plenty of people who will tell you the exact
step-by-step method to getting web traffic if you have enough
money.
Truth be told, it's not that hard to get traffic to a site
rather quickly.
If you have the money using Google Adwords, or some other PPC
search engine will bring in as much traffic as you can afford.
But, what if you can't afford it? What if you're just starting
and have a brand new website? How do you get targeted traffic
then?
Three Ways For Immediate Website Traff (read full article) |
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| Category :: Advertising Articles |
Author :: Brian Connors |
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| Article Title :: Advertising In 2006 Begins With Logo Matting On The Minds Of The
Public! |
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Business is a game. That game begins with getting more attention
than your competitors to get the inside lane on sales and
ultimately profits. Why on God's green earth would you spend a
mountain of greenbacks on promoting your establishment via
newspapers, radio and such before advertising at the very
entrance of your own kingdom?
What is the simple strategy that should precede all other
advertising efforts? The answer is logo matting! Think about it.
It's a Business 101 move that makes it plain good sense to start
off literally right out of your own front gate.
Your logo floor mat is your advertisement that greets both the
active customer and the passive pedestrian with your corporate
l (read full article) |
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| Category :: Advertising Articles |
Author :: Robert Boduch |
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| Article Title :: P.S. -- The Last (But Certainly Not The Least) Important Part Of
Every Successful Sales Letter |
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Look at the conclusion of any successful sales letter and what
do you see?
Webster's defines it this way...
"Postscript -- To write after; a paragraph added to a letter
after it is concluded and signed by the writer; an addition made
to a letter or composition after the main body of the work has
been finished, containing something omitted, or something new
occurring to the writer."
For marketers, it provides one final opportunity to persuade
prospects into action. It's one more kick at the can... one last
chance to move potential buyers off the fence of indecision, in
favor of the sale.
The best way to use your concluding "addition" is to emphasize
or re-state a major point of sign (read full article) |
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| Category :: Advertising Articles |
Author :: Robert Boduch |
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| Article Title :: Short Or Long Copy: The Best Sales Letter Strategy And Why |
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Imagine yourself face to face with your prospect.
Your goal is to make the sale today, in order to put food on the
table and pay the bills. If you fail to close the deal today...
you'll have to go to bed with an empty belly and ignore the
growing stack of bills for another day.
Do you limit your efforts... or do whatever it takes to close
the sale? Would you use short copy or long copy?
You've got to be willing to put yourself on the line. Pull out
all the stops to get the deal done. If the health and well being
of yourself and your family were at stake, wouldn't you use
every tool in box to influence, persuade, and win the sale?
Of course you would.
The same principle applies to (read full article) |
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| Category :: Advertising Articles |
Author :: Robert Boduch |
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| Article Title :: Postcard Power! How To Instantly Generate More Business With
Powerful & Inexpensive Postcards |
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Postcards can be valuable marketing tools for any business.
Here are a few ideas that will help you get the most from your
own postcard marketing campaign.
The magic of these eye-catchers is that they deliver short,
concise messages in the minimum amount of time - perfect for the
"time-poor" society we live in today. They get the important
information across rapidly, with a quick and easy flip of the
wrist.
You can take your idea from concept to distribution within just
days. Since they can be produced in any quantity to suit any
budget, postcards are great for businesses of all sizes. You
could save a bundle on your marketing expenses by utilizing
these simple two-sided pieces, instea (read full article) |
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| Category :: Advertising Articles |
Author :: Robert Boduch |
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| Article Title :: Key Headline Qualities -- 6 Keys To Surefire Success With Your
Headlines |
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What are the key headline qualities that work every time?
Why do some headlines produce extraordinary results?
Truth is... winning headlines all share the ability to cut
through the clutter of competing messages to deliver a
hard-hitting, unmistakable message to a specific group of
prospects.
Great headlines are those that not only get noticed, but also
draw the reader inside with a magic-like spell. Whenever you
find yourself reading deep inside the body copy of a message,
chances are you were pulled inside by the magnetic appeal of a
carefully constructed and targeted headline.
The most successful headlines contain at least one (and many
times, several) of the key headline qualit (read full article) |
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| Category :: Advertising Articles |
Author :: Robert Boduch |
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| Article Title :: Where To Place Classified Ads To Build Your Business |
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I happen to love classified ads as a way of generating new
business.
But simply "placing tiny classifieds ads in newspapers" does not
work for most business-type applications - despite what you may
have heard on those infamous infomercials.
If you're buying and selling items of personal property like
vehicles, furniture, antiques, or sports equipment -- newspapers
may be the natural choice for your "one-of" product. You're
bound to find someone who is interested in your offer. But as a
business owner, you're looking for numerous sales of your
product to a narrowly defined group of prospects.
Would it be profitable for you to advertise locally and/or
expand "nationwide" through hundre (read full article) |
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| Category :: Advertising Articles |
Author :: David Smith |
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| Article Title :: Free advertsing develops at sellitbuyitswapit |
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With Ebay still leading the way and a plethora of other sites
copying virtually exactly there format it is good to find
something as refreshing as sellitbuyitswapit.com. The site has
been made to be navigated and used as simply as possible. Adding
content to the site including photographs is easy and
interesting. There is a diversity of products and services from
around the world on the site. The directors of sellitbuyitswapit
are currently looking for partnerships with other classified ad
sites and see it as a natural progression for expansion. It
should soon be possible to put an ad on sellitbuyitswapit which
will then be sent automatically to all other free ad sites and
displayed. Linkin (read full article) |
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