 Category :: Advertising Articles |
Author :: Mike McDaniel  |
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| Article Title :: Don't Use Your Print Ad on Radio |
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| I don't know about you but I don't drive down the
road with a pencil and paper on the seat.Why then should you waste valuable advertising
seconds on the radio by telling me your phone
number?Spend 20 minutes with local radio and you will
hear more phone numbers than in most Yellow
Pages.Most radio ads are second thoughts. "Here take my
ad in the paper and make something".Trouble is, most radio people don't know squat
about making a good ad so they take everything
from the print ad and squeeze it in, including the
phone number.And who designed the print ad in the first place?
The business owner, who wants a big bang for his
buck, so he put it a (read full article) |
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| Category :: Advertising Articles |
Author :: Mike McDaniel |
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| Article Title :: What Color is Your Yellow Pages Ad? |
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| In the beginning, Yellow Pages ads were, well,
yellow. With black type. Then, in an effort to
jump start sales, the clever people who invented
Yellow Pages in 1886, the Reuben H. Donnelly
Corporation, figured an inexpensive way to add red
to the ads. Red borders, red type. Higher rates.With the monopoly broken all over the country
there are now Yellow Books, Yellow Pages,
McLeodUSA Books and a whole bunch of smaller start
ups. Some use new printing techniques making 4-
color ads available, in some books. The Yellow
Book, the fastest growing independent, does not
have any color as a selling point (cheaper). All
black, like the old days.Does color work? Who's t (read full article) |
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| Category :: Advertising Articles |
Author :: viojieley |
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| Article Title :: Include Prices in Your Items |
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| Consider this situation: a man walking down the street noticed an attractive spring overcoat in a clothier’s window. The material, the cut and everything about the overcoat strikes him right. But there is no price card in the window and even though he wonders what the overcoat’s price is, his interest in the coat is not strong enough to induce him to enter the store and inquire. He is like any other shopper who knows that somewhere along he will see another overcoat just like the one he saw with the price displayed with it. And if this happens, the dealer who advertised with the price won the customer and the other who did not lost a deal.
Keep in mind that money makes the l (read full article) |
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| Category :: Advertising Articles |
Author :: viojieley |
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| Article Title :: The Power of Words in Advertising |
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| In most promotional material, aside from the attractive colors and images, the content serves as the primary enticing factor that lures customers to visit your store or give you a call.
Words are important in expressing your ideas. The shortest words are the best and the briefest sentences are best. You should remember that in creating ads a distinct and clear-cut impression is best expressed by short words and short sentences. A good ad and a good salesman both show appreciation of words and their effect. Neither says too little and both are interesting and business-like in their remarks. Take a look at the most successful business man. Analyze his style of dealing his custome (read full article) |
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| Category :: Advertising Articles |
Author :: viojieley |
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| Article Title :: Producing Poster Ads |
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| Advertising involves a lot of analysis. It is an analysis of the good points of what you have to offer. You need to analyze your offerings carefully, bring to light all the good points and let the full glare of advertising shine upon them. A good advertising writer is like a sponge. He absorbs every idea within reach and if he does not use the ideas and suggestions the moment they come in, they are absorb in his mind to be later pulled out when required.
Most promotional materials out there are poorly visualized and as a result they are not able to market the products or services successfully. If a promotional material in a crowded marketplace lacks a strong motivational messag (read full article) |
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| Category :: Advertising Articles |
Author :: Leon Chaddock |
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| Article Title :: Radio Advertising: A Long History Of Excellence |
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| For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint, though, do you realize the value of radio advertising? While many say that your marketing dollars should be split into various categories, you will find that this is an excellence place to start. What does radio advertising have to offer you?Consider first the amount of people that are on the radio at any given moment. In the morning, as people get dressed for work or school, the radio is on. When they get into their cars to head to work, the radio is on. The radio is (read full article) |
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| Category :: Advertising Articles |
Author :: Mary Eule |
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| Article Title :: Seven Inexpensive Not Cheap Advertising Tactics |
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| Most small businesses have limited marketing communication, aka advertising, budgets making it even more crucial to research thoroughly; select the best medium(s) and target prospects carefully.The following list contains seven suggestions for achieving "champagne" results on a "beer" budget!1. Develop one or several, robust customer referral programsAlthough most business owners acknowledge that customer referrals generate a great deal of their new business, very few have implemented a "formal" referral incentive program, even though this is one of the most effective, least risky way to acquire valuable customers… particularly if you’re a service professional! (read full article) |
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| Category :: Advertising Articles |
Author :: Steve Moundzouris |
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| Article Title :: What Does the Point of Diminishing Return Mean? |
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| Advertising, what does the point of diminishing return mean?The point of diminishing return simply means that no matter how much more money you spend on advertising, your gross sales will only increase in small increment, if any at all.Below are some sample budgets for a single product showing how diminishing return can affect your profits and sales.Example 1
Product: Widgets
Price: $100.00
Monthly Ad Budget: 2k
Monthly Widget Sales: 30
Gross Revenue: $3,000.00
Less Advertising: $2,000.00
Gross Profit: $1,000.00Example 2
Product: Widgets
Price: $100.00
Monthly Ad Budget: 3k
Monthly Widget Sales: 35
(read full article) |
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| Category :: Advertising Articles |
Author :: John T Jones, Ph.D. |
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| Article Title :: Dump Those Helping Verbs from Your Ads and Promotion Copy |
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| My wife and I wondered across the high school parking lot next to our home this afternoon and watched a girl’s soccer game. We heard shouts like:“That a girl, Cindy!“Go!“Watch out!“Move your…”If there was a verb in a sentence, it was an action verb.Most sentences had no more than 3 words.I thought, we’re out here with a bunch of copywriters!We know that we should not use passive verbs in our ads and promotion copy. Well, watch out for the helping verbs too. They will instantly turn a steel spike into that proverbial wet noodle.If you don’t remember the 23 helping verbs, here they are as I memorized them abo (read full article) |
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| Category :: Advertising Articles |
Author :: Linda Riley |
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| Article Title :: Marketing and Advertising - How Much Should You Be Spending? |
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| Whether you’re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Prospects need to be acquainted with you, need to know what you do and how your product or service will benefit them. They need to know where to find you, and how to contact you. But how much should you spend to get that word out?For companies who are just beginning a communications program, the tendency is to decide where you think you need to advertise, and then spend whatever it takes to get to be there. You rely on your instincts to tell you what communications vehicles you ou (read full article) |
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