 Category :: Advertising Articles |
Author :: Allyn  |
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| Article Title :: Dramatic Advertising That Sells |
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| Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.
Let's face it... consumers are emotionally driven. They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase. That's why we notice all of those ads after the fact!
Wise marketers make good use of this insightful knowledge. Good advertisements get the benefits in front of the customers so vividly that they experience the benefits before they even buy the product. Once (read full article) |
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| Category :: Advertising Articles |
Author :: Scott Wilson |
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| Article Title :: 5 Powerful Rules for Writing Advertising that Sells! |
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| As you begin to write your sales copy for your advertisement keep one thing in your mind…Everything you put into the must point out a specific benefit to your prospect.Ask yourself as you write, “How will this help to get my prospect to act now?”Always focus on the prospect, no matter what everyone else says or thinks. Tell them you’ve got a solution to their wants, needs desires, RIGHT NOW! The purpose is to get them to act.1. Identify the prospect pain. (Research your target prospect to understand this)2. Make them really feel it (they will do more to avoid pain than they will to gain pleasure…so really hit them between the eyes)3. Let them k (read full article) |
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| Category :: Advertising Articles |
Author :: Tim Brocklehurst |
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| Article Title :: What to do When Your Advertising Doesn't Work |
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| All too often I have heard clients say “Advertising doesn’t work for us” after a single appearance of their ad - sometimes even after trying only one media.There are a number of things you can do if you want to know for sure whether advertising works or not for you. The first of them is to give your ad a fair chance.Follow these basic rules and enjoy learning what the best way is for you to advertise. If your advertising doesn’t work, it is probable that one of these rules has not been followed.If you have followed these rules and your results are still disappointing, then please get in touch: enquiries@advertsuccess.com and we will be pleased to look into you (read full article) |
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| Category :: Advertising Articles |
Author :: Tim Brocklehurst |
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| Article Title :: How to get the Size of your Advertisement Right |
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| The size of your ad is a vital decision, for if you try and squeeze too much into a small space to save money then you run the risk of having fewer people read your ad, and dramatically reducing your response rate. Conversely, if you use a quarter page to say what could have drawn as much attention with an eighth, then you are wasting money.So the first thing to consider on the road to a correctly sized ad is your message. What exactly are you selling, and how many benefits and features do you really need the advertisement to carry. Ask yourself the following questions: Must I really list all the benefits for this particular audience?
Do I need to show (read full article) |
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| Category :: Advertising Articles |
Author :: Tim Brocklehurst |
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| Article Title :: High Impact Headlines |
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| The headline of an advertisement is perhaps the most important component for it is this that either draws the attention of your reader or repels it.Before you begin writing your headline, have a look at other advertisements in the media you are planning to advertise in. You don't want yours to be proclaiming the same as your competitors, and you may find a unique selling point you can press that your competitors don't have.The following do's and don'ts are rules-of-thumb to deploy when writing advertising headlines. There is no black and white to it as such, but tests have revealed what works best.Do Keep it as concise as possible
Make it (read full article) |
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| Category :: Advertising Articles |
Author :: Aldene Fredenburg |
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| Article Title :: Your Best Tool - Your Business Card |
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| Instant communication? Palm Pilots, laptops, cell phones, instant messaging devices - of all the communications tools out there, the single best one is still the business card. With it, you instantly communicate your name, your business, your contact information and, with a little design capability, your personal style.A well designed business card marks you as a professional, so make sure you choose a design that reflects the products you represent. Selling high tech computer equipment or software? A sleek, modern, minimalist design is perfect. Selling Victorian clothing or home décor accessories? A more elegant design with a floral or lacy theme may be more suitable. And while b (read full article) |
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| Category :: Advertising Articles |
Author :: Peter Winters |
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| Article Title :: The Art and Science of Trade Show Budgeting |
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| Figuring out what to budget for trade shows as part of your overall marketing is as much an art as it is a science. The artistic side relates to the communication of a message that hundreds or thousands of attendees will understand and act on. The scientific side focuses on ROI, how many prospects must you reach to realize a payoff for your effort.My rule of thumb for trade show and event budgeting is that for an overall marketing budget of 5%, 20% of this should go toward trade shows. Every company is different, however if you depend on relationships, market awareness, and can communicate your message in a visual way, then trade shows are a terrific investment. Where you invest, w (read full article) |
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| Category :: Advertising Articles |
Author :: Doug Staneart |
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| Article Title :: Increasing Your Sphere of Influence |
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| Word-of-mouth advertising is one of the cheapest and most effective types of advertising your company can invest in, but how do we generate this elusive type of advertising? Most experts in the area will say, “Get out and ‘network’.” So we go to a Chamber of Commerce meeting with dozens or even hundreds of other people trying to promote their company or service, and we attempt to promote our company or service as well. Very few people come to these meetings to buy things. The odds seem to be stacked against from the beginning, so is it any wonder why most of us come back from these meetings thinking that we just wasted an hour or two?It doesn’t have to be that way. B (read full article) |
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| Category :: Advertising Articles |
Author :: Lata Tokhi |
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| Article Title :: Running Effective Advertising Campaigns |
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| It certainly pays to have professional help when it comes to running advertising campaigns, but with some tips and good creatives, you should be able to run your own advertising campaigns effectively.Running Your Own Advertising CampaignsFollow this step-by-step guide to running your own advertising campaign to ensure success:1. Conduct a Market ResearchIdentify your target market as mentioned in the article Choosing Websites to Place Ads at http://www.momtycoons.com/promotion/advertising-websites.shtml. Conduct a thorough research on where you will find your preferred customers. See where your competitors are advertising.A simple way to see where your c (read full article) |
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| Category :: Advertising Articles |
Author :: Craig Dawber |
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| Article Title :: How To Generate Income From Print Newsletter Business |
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| Those who love to write and have a head for running a business should seriously give it a thought. Running a print newsletter can be fun and can also rake in the money, if that is what you love to do.Like in any business, one has to be ready to shoulder responsibilities and think of eventualities. The success may be there or may not be there. It takes quite a bit to become successful in this industry.First the ground rulesYou have to create a product, which should pertain and pander to the tastes of the people. You need to sell this product via subscriptions taken from the customers. Newsletters are to be written every month, bi monthly, six monthly or whatever period (read full article) |
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