 Category :: Advertising Articles |
Author :: Maricon Williams  |
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| Article Title :: Single Sheet PrintingÂ’s Hype on Holiday Season |
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| Indeed, Christmas season is over and now its time to celebrate the coming of a new year. Bid 2005 a melancholic goodbye yet welcome 2006 warmly. Time to bury the hatchet and start anew. Time to stop and recall all the good things that have happened to us and be thankful about them. In short, it is time to celebrate!
For businesses, it is high time to set new goals for the coming year. Some may double the effort. Some may add marketing strategies to keep the business going. Those businesses that did not make it in 2005 have the chance to recuperate and get better. One of the ways to do this is to improve marketing. There are a lot of strategies that you can consider. One of which (read full article) |
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| Category :: Advertising Articles |
Author :: Maricon Williams |
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| Article Title :: Folder Printing: Neat-freakÂ’s Remedy |
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| Every time I open the door and an eyesore was hit by my probing eyes, I get pretty upset. Messy house can never treat an exhausted body and mind. Instead, it triggers an outrage. Whenever I am in a messy room, I cannot concentrate. I feel agitated and easily irritated. I feel like confronting whoever is responsible for the mess.
Organization and keeping things tidy are two of the things that keep me busy. I want things to be always in order. That way they are accessible and easy to locate. You need not look for them in inconspicuous and hard to reach areas of the house. You will no longer waste time searching.
One thing that helps me organize my things is a folder (read full article) |
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| Category :: Advertising Articles |
Author :: Maricon Williams |
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| Article Title :: Postcard Printing for the New Year Celebration! |
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| Nevertheless, what makes New Year celebration more meaningful are the greetings that we receive from our family and friends. Enhancing family and friendship ties is a good way of starting the right. This is also true to business acquaintances and businessmen. This is the reason behind sending postcards.
Postcards are effective means of communication. Holidays like the New Year celebration will be more appreciated if you capture your loved onesÂ’ emotions. Put a smile on their faces on the very first day of the year. Hmmmm. Interested? HereÂ’s more postcard printing tips..
1. List down all your loved ones and business acquaintances whom you will be sending New (read full article) |
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| Category :: Advertising Articles |
Author :: Kalish Allan |
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| Article Title :: Profiles of the Powerful: Advertising Exec Dudley Fitzpatrick |
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| In a sense, the entrance to SFGT is a window into the person who leads the company, Dudley Fitzpatrick, CEO. Open the big front door of the old town house on Walnut Street and the first thing you notice is three old stone steps. Couldn't they afford new steps?
Then you see the second door. It's all glass and through it you see the modern reception room,
the classic furniture, the attractive receptionist and the small oriental rug in the center of the beautiful wood floor. "I get it," you think to yourself.
When you meet Dudley and chat with him, you really get it. He's a traditionalist, like the steps and the beams on the ceiling. He's confident and assertive, like t (read full article) |
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| Category :: Advertising Articles |
Author :: Jenny Le |
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| Article Title :: How To Advertise And Build Brand-Name For A Product Online |
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| According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising”.
Today, we know that there are a lot of ways to advertise. Advertisement can not help us to buy any thing but it makes us stronger and keeps our market share not fall into our competitors’ hands. Since the information technology industry has developed, online advertising grow up rapidly. This article turns around the topic of online advertising to answer the question “How customers know about us?”
With some compan (read full article) |
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| Category :: Advertising Articles |
Author :: Kalish Allan |
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| Article Title :: Profiles of the Powerful: Advertising Exec Steve Grasse |
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| After ten minutes with Ed Tettemer in the offices of the agency he founded with partner, Steve Red, you begin to understand the agency's passion for excellence. After an hour with Ed, you begin to understand the intensity of his personal passion. You begin to understand it but I have a feeling that, even after days and days of exposure to him, you probably wouldn't get the whole picture.
"Passion," the word, may seem descriptive of a complicated set of feelings and opinions. Oddly, in thinking about Ed Tettemer's passion for his agency and its clients, it seems rather simple. It's just that he wants everything to be excellent: excellent clients, excellent co-workers, excellent m (read full article) |
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| Category :: Advertising Articles |
Author :: Debbie LaChusa |
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| Article Title :: Deciphering Marketing Lingo for Small Business Owners |
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| Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.
Unique Selling Proposition
A unique selling proposition, sometimes referred to as a USP, is the one thing that is unique and valuable about your business, product or service? And it must be unique and valuable to your prospects or ideal clients, not just to you.
It may be an inherent attribute of your product or service (it's the only blue widget available an (read full article) |
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| Category :: Advertising Articles |
Author :: Debbie LaChusa |
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| Article Title :: Print Advertising: Knowing What To Put In Your Ads |
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| So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad.
Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convi (read full article) |
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| Category :: Advertising Articles |
Author :: Debbie LaChusa |
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| Article Title :: What Does Your Logo Color Say About Your Business? |
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| And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.
Yes, colors do matter
They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.
Following are some generally accepted principles of color and the emotions they evoke. Keep them in mind when selecting colors to represent your business.
White/Silver: purity, truthfulness, faith, contemporary, refined, wealth
(read full article) |
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| Category :: Advertising Articles |
Author :: James Calvin - |
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| Article Title :: A Guide To Advertising In The Media |
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| The media is a powerful thing -- the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you're doing.
Advertising in Newspapers and Magazines.
There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.
If there's a publication y (read full article) |
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