 Category :: Advertising Articles |
Author :: Dr. Roberto A. Bonomi  |
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| Article Title :: How to write ads that generate sales (part 1) |
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Ads are the basement, no business can exist without sales, and
every sale begins with some form of advertising, and the
advertising must be good enough to make potential buyers buy.
Does advertising allways succeed? NO! and the credit for the
success, or the blame for the failure of almost all ads, reverts
back to the ad itself.
What does an ad look for? Generally, the "ad writer" wants one
of the following:
* That you visit the store to see and judge the product for
yourself * That you immediately buy the merchandise being
advertised * That you phone for an appointment to hear the full
sales presentation * That you ask for further information (which
amounts to the same thing).
The b (read full article) |
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| Category :: Advertising Articles |
Author :: Titus Hoskins |
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| Article Title :: What The Heck Are Chitika eMiniMalls? |
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What are Chitika eMiniMalls or ads? No, it's not a chain of
banana split parlors! You have probably seen thousands of them
on the web, you may even have used a few without knowing exactly
what they were called.
Keyword based and JavaScript powered, Chitika eMiniMalls are
popping up everywhere on the web. Matched to content or context
- these ads hit targeted consumers who are searching for
information on particular products. Surfers can interact
(search, read reviews, even find the best price) without having
to leave the webpage they're viewing. Big Plus for both the
surfer and the website owner. It provides valuable content or
information without the surfer having to leave the webpage. An (read full article) |
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| Category :: Advertising Articles |
Author :: Bruce Prokopets |
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| Article Title :: NEWS MEDIA IS CHANGING FAST - JUST LOOK AT SCOOOP.NET |
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It looks like there is another site, other than Digg.com and
Slashdot, in the new media space of viewer controlled content.
Scooop.net is an internet site where you can cast a vote for
your favorite news stories. Meet Scooop.net (www.scooop.net)
which focuses on such news topics as politics, entertainment,
and health & wellness. Scooop.net, a consumer generated media
site based on democratic voting principles and active
participation of its members, has been launched to challenge
Digg.com, which just received a 2.8 million dollar investment by
eBay co-founder Pierre Omidyar and Netscape co-founder Marc
Andreessen.
In Touch Media Group, a leading supplier of online marketing
services, crea (read full article) |
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| Category :: Advertising Articles |
Author :: Jody Molloy |
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| Article Title :: Paid Autosurfing - Develop a Risk Strategy for Maximum Profits. |
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All income producing online ventures bear SOME risk. Autosurfing
for cash is certainly no different and should probably be
considered amongst the most volatile of arenas. However, there
are a couple of ways to reduce that risk and create your own
comfort zone.
Most importantly, you should spread your "investments" out over
as many autosurf programs as you feel comfortable with. You
should also take the time to educate yourself in identifying the
hallmarks of PTS programs that are not being administered
professionally. When these strategies are employed, one may gain
a valuable insight into the "mechanics" of autosurfing programs
whilst maintaining a safe "investment" harbour.
Just as mos (read full article) |
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| Category :: Advertising Articles |
Author :: Mark Wilkins |
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| Article Title :: How To Generate Traffic Using Only Free Methods |
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Putting up a company would of course require a lot of things, to
get straight to the point, you need a capital. To make money
requires money as well. But of course, with the versatility the
internet offers, there are many ways you could find that could
help optimize the potential of your site or business in
generating traffic.
While there are ways to jumpstart your traffic flows, many sites
don't have the resources that others have to generate more
traffic for your site. Well, you don't have to spend a cent; all
you need is the proper mindset and a lot of eagerness. You also
must have the drive and perseverance to do hard work and
research to generate more traffic for your site.
How sweet (read full article) |
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| Category :: Advertising Articles |
Author :: Jody Molloy |
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| Article Title :: Paid Autosurfing - A Brief History (Part Two) |
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The community had recovered confidence when some of those
legitimate webmasters neared 12 months in operation. It must've
been quite a "baptism of fire" for some of the smaller sites as
they became targets for hackers, DDOS (dedicated denial of
service) attacks, extortionists and a sometimes hostile
membership that usually only wanted to generate a reliable
source of income.
Webmasters began to realise the full effect of the many hidden
costs incurred in operating an autosurf program. More often than
not, site policies were geared towards allowing the maximum
level of earning capacity for each member as possible, rather
than ensuring that enough revenue was being generated and
withheld i (read full article) |
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| Category :: Advertising Articles |
Author :: Jody Molloy |
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| Article Title :: Paid Autosurfing - A Brief History (part one) |
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It would be difficult for anyone to pinpoint exactly when the
autosurfing community came to be, however, most trusted and
popular industry sources would probably agree that 2.5 to 3
years is about right (up to November 2005).
So far, through a rather tumultuous evolution, the paid
autosurfing industry has endured more than its' fair share of
ridicule from sceptics and "mainstream" advertisers. In
fairness, traffic exchanges, at least while in their infancy,
would never have proven adequate for any business greater than
an SME (Small-Medium Enterprise) or the affiliate marketing
workforce to utilise as an effective method of marketing.
The Industry was created on the idea of providing a s (read full article) |
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| Category :: Advertising Articles |
Author :: Shrinivas Vaidya |
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| Article Title :: Google AdWords, an advertising tool with lightening speed. |
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Dear friends, Google the worlds busiest search engine came out
with its paid advertising tool in back March 2002 called as
AdWords and marketers all around the world have been making some
decent amount of money with their ad campaigns.
What's so unique about the tool?
To find this out we will have to compare AdWords with other
digital ad media in general. By digital ad media I mean ad
campaigns that are run on TV's ,radios, and also other ad
formats and types on the internet.
Let's take an example. If I am a bicycle manufacturer and am
interested in selling my bikes to teenagers, I would probably
advertise the bicycle on related magazines, buy ad slots on some
sports TV channel, promote (read full article) |
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| Category :: Advertising Articles |
Author :: Steven Currie |
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| Article Title :: How To Create An Ad Tracker |
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How to create an "ad" tracker
By Steven Currie of YouSendTheCards.com
Why You Want to Create An Ad Tracker
This is how you create an advertisement tracker. You want to do
this so you know in general how much traffic an advertisement or
article or any other web traffic idea created. You will be able
to capture how many hits/clicks each ad generated. This will
give you a per click cost. The lower the per click cost, the
more effective the ad.
For example if you placed one ad on ABC web site for $20.00 and
you got 100 hits, that would be a per click cost of .20 cents
per click. If you placed a $20.00 ad on XYZ web site and you got
50 clicks, would be a per click cost of .40 cents per c (read full article) |
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| Category :: Advertising Articles |
Author :: Derek Jones |
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| Article Title :: Banner Advertising: How To Make It Work |
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When it comes to banner advertising, the same rules don't apply
to everyone. If you want to make your advertising work, it's
more than just having an attractive banner. For example, are you
trying to develop awareness of your brand, attract prospective
customers to your site, or actually make sales? Is banner
advertising for you? Ask yourselves these questions before
making any rash decisions.
But whatever you are trying to achieve with banner advertising,
there are few key rules to getting it right.
Don't lose sight of your objectives
If building awareness is your objective for banner advertising,
then make sure that the series of campaigns you develop will
follow this trend. Eve (read full article) |
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