 Category :: Advertising Articles |
Author :: Jonathan Munk  |
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| Article Title :: Logo Image Association |
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Many companies carry the name of their founder or the region of
the company origin, but that doesn't necessarily mean a company
should design a logo around it. In fact, having a logo that has
an illustrative description of a company name can cause
confusion.
For example, a company named Crane Productions would not want an
icon of a heavy duty crane in their logo, because people might
think the company was involved in the construction or heavy duty
machinery industry instead of studio or film production.
Another company I know of has a diving board icon in their logo
because the name of her managerial consulting company has the
word "springboard" in it. People are constantly asking the own (read full article) |
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| Category :: Advertising Articles |
Author :: Jonathan Munk |
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| Article Title :: Logos Aren't Advertisements |
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An effective logo will tell existing and potential customers a
lot about a company. Questions about price, emphasis, style and
quality can all be answered through a company's logo. And
customers use logos to help them decide if a company is right
for them.
But as much as logos tell customers about a company, don't
mistake them for ads. Advertisements will include more detailed
information, including location, contact information,
specialties, and often descriptions that tell customers the
company's emphasis. Usually, it is best if this information is
reserved for ads, because adding an address or detailed slogan
to a logo is distracting and takes away from the intended
message, which shoul (read full article) |
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| Category :: Advertising Articles |
Author :: Jonathan Munk |
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| Article Title :: Know Your Type |
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Having the right font for your logo is easily as important as
having a catchy graphic and memorable color scheme. Font choice
is as much a science as it is an art. Each style of font will
leave a distinct impression about what kind of company you are,
and people will make purchasing decisions bases on the
impressions they get from your logo.
Here are a few basic font styles:
Serif fonts have short lines that stem out from the upper and
lower ends of the strokes of a letter. Times New Roman is a
serif font. Business owners that want to imply that their
company is traditional, stable or classic through a logo, serif
fonts work great.
Sans Serif fonts don't have serifs at the upper and lowe (read full article) |
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| Category :: Advertising Articles |
Author :: Jonathan Munk |
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| Article Title :: Own a Color in your Branding |
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In creating your logo and brand identity, never overlook the
importance of choosing the right color. When a customer looks at
a logo, his/her mind goes through a sequence of visual
perception. The brain first reads shape, then color, then
content. So theoretically, the color in your logo is more
recognized and potentially more powerful than the company name
or tagline.
In terms of branding, the ultimate goal for any business owner
should be to own a color, that is, to brand your company so that
whenever a person sees a particular hue, they think of your
company. Owning a color means facilitating recognition and
building brand equity.
This concept is nothing new. Tractor makers have been d (read full article) |
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| Category :: Advertising Articles |
Author :: John Karanja |
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| Article Title :: Online Marketing |
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Online Success
Isn't online a magic invention? Surely it is, just imagine how
many people can share their thoughts or open their businesses or
run any kind of activity through their personal web sites.
Online gives a huge worldwide potential to any idea converted
into a web site.
But, even the most perfect web site can be dead. Hope you did
not face it with your web site, but online experience shows that
you can pay for making the fanciest web design in the world, you
can have amazing copywriting on the web site, you can have the
cheapest prices for your product or service - all this will be
useless if your web site does not get TARGETED traffic.
It is super important to underline "TARGE (read full article) |
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| Category :: Advertising Articles |
Author :: Justin Grover |
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| Article Title :: Trade Show Give Away |
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A trade shows give away is a great ways to generate sales
leads. At a trade show you find so many people who are
interested in your product and just waiting for someone to catch
their attention so they can buy it. People attend trade shows
for different reasons. Some go to see what the competition is up
to, some go to see the new developments; some go for the free
stuff. However, most go because they have a legitimate interest
in that field and need, or will need your product or service.
All you have to do is catch their attention. Normally that would
be easy but, you are in a room where a thousand other people are
trying to do the same thing. Your trade show give away can help
you be se (read full article) |
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| Category :: Advertising Articles |
Author :: Murad Ali |
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| Article Title :: How a Small Business can Build a Customer Base |
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Building a solid customer base is a necessity of any small
business. Often times these smaller businesses cannot compete
effectively with larger companies in terms of resources. For
example, Tom's mini-Mart is not going to be a match for Farmer
Jack's Grocery Chain. The later will beat them in parking,
prices and variety every time! Therefore, there must be
something more than just price to attract and retain customers.
The good news is that many small businesses have benefits that
larger companies don't have. They thrive in the realm of the
"something else" that larger companies simply can't accommodate.
The first step in building a customer base is to define who
your customer is. This (read full article) |
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| Category :: Advertising Articles |
Author :: Steve Hawker |
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| Article Title :: What prexactly is hybrid shopping? |
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'Hybrid shopping', to my mind, is online shopping combined with
offline shopping. It is a mixture of both; a combination of all
that is good about shopping on the Internet, with all that is
good about shopping on your local high street. Interested? Okay,
here is how hybrid shopping works.
On Friday morning, you telephone your best friend and suggest a
shopping trip. You agree a time to meet the next day, perhaps at
that nice little coffee shop, where you can exchange gossip and
watch the world go by over a cappuccino.
Now you note down all the things you need, and would like, to
buy. Then, you go online and use a price comparison site or two,
to identify the keenest prices and t (read full article) |
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| Category :: Advertising Articles |
Author :: Mark Wilkins |
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| Article Title :: 3 Reasons Why Adsense Is Essential For Content Sites |
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3 Reasons Why Adsense Is Essential For Content Sites
To know why Adsense is essential for your content sites is to
know first how this works.
The concept is really simple, if you think about it. The
publisher or the webmaster inserts a java script into a certain
website. Each time the page is accessed, the java script will
pull advertisements from the Adsense program. The ads that are
targeted should therefore be related to the content that is
contained on the web page serving the ad. If a visitor clicks on
an advertisement, the webmaster serving the ad earns a portion
of the money that the advertiser is paying the search engine for
the click.
The search engine is the one handling all (read full article) |
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| Category :: Advertising Articles |
Author :: Tim Bossie |
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| Article Title :: Three Crucial Steps To Beginning Your Internet Advertising
Campaign |
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Internet advertising is like most other things in life.
It has to start somewhere.
For example, you learn to walk by taking first steps and you
learn to ride a bike by taking that first ride. There are also
other complex, and specialized, tasks that also have to start at
some point.
Again, for example, you wouldn't jump out of a plane unless you
had some specific training. A first step.
You wouldn't fly a plane without being qualified to do so. You
need a beginning step.
Likewise, there are certain, crucial steps to beginning an
internet advertising campaign. Beginning steps that can
make or break your business.
Step 1: Know The Product You're Advertis (read full article) |
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