 Category :: Advertising Articles |
Author :: Theresa Cahill  |
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| Article Title :: KNOWING YOUR OPTIONS |
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Copyright 2005 All Rights Reserved
New to online promoting? Wondering where to start and what to
start with...?
Here's an easy explanation, along with a few pros and cons for
"standard" online a.dvertising fare:
CLAS.SIFIED A.DS
First of all you'll notice right away that I'm using a
punctuation mark (the period) to break up certain words as I
type. This helps me make sure that when someone reproduces this
article, it won't create a log jam at the receiver's isp and get
fi.ltered into their ju.nk box.
A cl.assified a.d needs to be composed in a similar manner.
There are definitely words that one cannot help but use - they
just so clearly define what one needs to say and are unavoidable (read full article) |
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| Category :: Advertising Articles |
Author :: Eyal Beit-On |
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| Article Title :: Guide to Pixel Advertising |
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It seems like Alex Tew, the 21 year old that came up with the
concept of MDH (MillionDollarHomepage.com) and pixel
advertising, really created more then just a way to make a quick
buck for himself. He struck a cord and maybe even fulfilled a
desperate need. A quick review of the Internet today reveals
hundreds of sites that have mostly duplicated his site with some
variations. Some of the sites use custom built scripts that
allow the users to select the pixel on an interactive grid, some
are allowing animated gifs and others are just clones.
I tried explaining this to a friend in the business and he had a
problem understanding the point of Pixel Advertising. As I
explained the new phenomen (read full article) |
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| Category :: Advertising Articles |
Author :: Ben Lovie |
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| Article Title :: NEW to Pay-per-click advertising? |
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NEW TO PAY-PER-CLICK ADVERTISING (PPC) At the top (and/or sides)
of the major search engines such as Google, Yahoo, MSN, AOL,
AskJeeves, etc., you'll see something called "sponsored listings
or "sponsored results." Sponsored results provide a quick and
affordable way to move your website to the top of the major
search portals for as little as $0.15 per click. Pay-per-click
(also known as ppc search engine marketing, cost per click
listings, pay per placement, sponsored listings,
pay-per-performance, etc.) is a method in which you can choose
exactly what search terms you would like your website to be
found under.
The BIG drawcard with Pay-per-Click With PPC, or Cost-per-Click
, CPC, you onl (read full article) |
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| Category :: Advertising Articles |
Author :: Ben Lovie |
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| Article Title :: Online contextual advertising unravelled |
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CONTEXTUAL ADVERTISING The rapid growth in contextual search or
content match advertising adopts the same model of displaying
"sponsored links" found on search engines but places them on
content or shopping sites. These links are served to contextual
websites based on "relevancy to the webpage content". Paid
search advertising can now appear on more than just search
engines!
For example, if your viewing a website about travel & holiday
destinations, and the site uses contextual advertising, you
might see ads for travel agents, hotels or visa services.
In the past 3 years in Australia, USA and UK contextual
advertising revenues have more than doubled. This is likely to
continue as the gra (read full article) |
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| Category :: Advertising Articles |
Author :: Scott Wilson - Smarter Business Leads |
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| Article Title :: Smart Advertising That Will Skyrocket Your Business Profits |
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If you want to Sky Rocket your profits immediately in your
business today. Learn how to write killer Sales & Advertising
Copy and win the heart of your customer so they buy over and
over...Read On!
Here are the basic steps of marketing & advertising you must
know & use, if you want to make huge profits in your business.
Did you know?...
Marketing and Advertising work together you simply can't
overlook the fact that if you're running a great ad for truck
parts, you may want to think twice about running the ad in
'Dolly" magazine. Yes it sounds logical, but you'd be surprised
by how many times something like this will happen each and every
day.
Businesses blow hundreds and thousands of do (read full article) |
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| Category :: Advertising Articles |
Author :: Rebecca Gilbert |
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| Article Title :: The hottest new advertising craze to hit the Internet - Pixel
Ads |
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Every website needs traffic in order to generate business.
Without traffic, your product will never be seen by the general
public and your Internet Business is doomed for failure.
I generate traffic to my website through traditional channels
such as writing articles, submitting to directories, link
exchanges, Search Engines, etc. I also have supplemented this
traffic through paid advertising methods such as Pay per Clicks
(PPC), paid inclusion, and banner rotations to name a few.
I remember a few years ago when I could target a high traffic
keyword through the Pay per Click search engines for .01 cents a
click. Wow! Those were the days. Now, you're lucky to get that
same keyword for less (read full article) |
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| Category :: Advertising Articles |
Author :: Joe Farinaccio |
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| Article Title :: How to Avoid Failure in Your Small Business Advertising |
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Small business advertising shouldn't be done like most of the
advertising you see on T.V. ... or hear on the radio. There ARE
exceptions, of course. But for the most part, small businesses
shouldn't do much of the following:
1) Institutional advertising (a.k.a. "Madison Avenue" type
advertising).
2) Public relations or simply publicity seeking.
3) Any type of response advertising that's non-measurable.
The kind of advertising you SHOULD be doing is measurable. By
this I mean you can ...
a) ... control costs.
b) ... measure results.
Small business advertising that doesn't fit these criteria is
mostly like throwing money down a hole. (Like I said, there are
exceptions. But if you try t (read full article) |
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| Category :: Advertising Articles |
Author :: Greg Allison |
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| Article Title :: Using Buttons and Badges to Increase Customer Service and
Business at a Restaurant |
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The food service industry is usually a fast paced and often
precarious one. Advertising is critical in a restaurant and
there are many ways to use a button maker machine in this
industry. When the advertising budget is tight, a button-making
machine will expand those precious dollars. Buttons can be used
for a myriad of purposes such as advertising specials and for
identification of wait staff. Whether you serve a five star
cuisine or mom and pop specialties, a buttons can help lower
your overhead and raise profits.
Every restaurant has a line of specials that they serve. Servers
may suggest the special, or describe it, but a button can really
show it. People are stimulated by what they se (read full article) |
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| Category :: Advertising Articles |
Author :: Stephen M. Noton |
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| Article Title :: Google Advertising Professional Stephen M. Noton Celebrates One
Year GAP Anniversary |
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As the first year of the Google Advertising Professionals
program draws to a close, the pioneers of the program --
including Noton -- have demonstrated excellence in service to
their clients and in upholding the high standards required of
the GAP program itself. Noton has been involved in AdWords
campaigns during the past year which have reached a combined
total value in the six figure area. In other words, Noton joins
with the group of other GAP designees in contributing to the
dramatic rise in Google's stock value to the $300 U.S. plus
range. Additionally, through Noton's efforts, a wide array of
different companies have been able to grow and expand their
markets thanks to the power of th (read full article) |
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| Category :: Advertising Articles |
Author :: Annette Lucas |
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| Article Title :: Make a Great Flyer |
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Flyers are a good standby tool for marketing both online and
off. And there's no need to be a genius to create a great one,
either. Here are some basic guidelines to design your own
flyers.
1. MICROSOFT WORD - Begin with a basic software program like
Microsoft Word or Publisher. Open up the program, then look
under "File" then "New" to see if there are already existing
flyer wizards for documents or templates. If so, start there and
adjust one to suit your needs.
2. COLOR - First take a look at your project budget. Is there
room for full-color printing of hard copies to distribute? If
not, don't worry. Regular black ink on colored paper produces
nice looking, professional flyers. Coordi (read full article) |
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