 Category :: Advertising Articles |
Author :: Annette Lucas  |
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| Article Title :: Fundraisers |
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Helping others is very rewarding for you, your business and your
workers, associates and clients, as you see those you help reap
benefits while earning some recognition for your company efforts
in the process. Plus check out the words from inspirational pro
Zig Ziglar, "If you help enough people get what they want, you
will get what you want." Here are tips to help with your own
fundraiser marketing campaigns.
1. FLYERS - Create flyers for bulletin boards of the
organization involved in the fundraising and for local area
stores, shopping centers, community centers and other places. On
the flyer, make sure to include complete contact information
with your website, email address and a phone (read full article) |
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| Category :: Advertising Articles |
Author :: Annette Lucas |
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| Article Title :: Marketing Offline |
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Marketing offline is a great way to compliment your online
campaigns. It helps target people who otherwise might not spot
your online presence. Plus it helps you target people who have
Internet access and email when you include your URL or web site
address in all of your ads. To help you make the most of your
offline marketing, here are a few tips from the pros:
1. INSERTS - Ask for media kits from print publications that
target your industry readers. Find out their rates for inserts.
And have their advertising department help you create a
marketing insert for your products and services that targets
Internet users and includes your URL and email address. Do
include a phone number (toll-fre (read full article) |
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| Category :: Advertising Articles |
Author :: Annette Lucas |
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| Article Title :: Ad Copy the Sells |
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Ever find that some ads just don't quite get the pull as well as
others? Maybe some flounder while others even failed miserably.
And you just seem to have a little difficulty figuring out what
works and what doesn't.
Well, start counting. Here are some pointers on what makes good
ad copy work.
1. Compelling Headline - Look around. What grabs your attention
in today's newspaper or main ezine headlines? Check the New York
Times and USA Today. Use buzzwords or whatever it takes. Reach
out and grab your targeted industry reader.
2. Sub-Structure -Readers today have tired eyes. The Internet
and email keep growing and cranking out more and more each day.
So make your copy appealing. Chop up yo (read full article) |
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| Category :: Advertising Articles |
Author :: Annette Lucas |
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| Article Title :: Offline Advertising |
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Many people jump into online business enterprises and neglect
real-world or offline advertising opportunities to grow their
operations. A good mix of offline ads with your online campaign
is good strategic planning. It helps present your message and
even reinforce it for those who have already spotted your online
presence. Plus you can target people who have Internet access
and email capabilities by remembering to add your URL or web
site address and / or your e-mail, autoresponder or ezine
subscription address in all of your promotions.
To make the most of your offline advertising, here are a few
tips from the pros:
1. COMPUTER RELATED - When placing print classified or display
ads targe (read full article) |
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| Category :: Advertising Articles |
Author :: Annette Lucas |
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| Article Title :: Networking -- Locally |
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Business networking puts more money in your pocket by helping
you overcome the number one biggest problem facing new business
owners. Prospecting for new customers. Business networking
events can go a long way towards making the whole prospecting
problem go away. There are two main kinds of networking
opportunities available to the average entrepreneur. Passive
networking and strong networking. Both have unique benefits and
drawbacks.
The most well known example of passive networking is your local
chamber of commerce. You can find a chamber of commerce chapter
in almost every major city worldwide. Your local chamber of
commerce gives you the opportunity to meet with many of the
movers and (read full article) |
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| Category :: Advertising Articles |
Author :: Annette Lucas |
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| Article Title :: Newspaper Advertising |
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If you haven't done it yet, prepare a press release for all the
local newspapers in your area. When it comes to actually placing
your classified ads avoid your larger metropolitan newspapers.
Classified advertising in large newspapers is fruitless for a
small business owner unless you happen to rent or sell real
estate.
The smaller weekly, bi-weekly or monthly papers are usually
easier to work with and cheaper to advertise in. If your
business specializes in a particular niche look for specialty
newspapers. For instance, some cities have newspapers that
targets senior citizens. Another example might be one that
specifically appeals to women.
Prepare a list of all the newspapers that you f (read full article) |
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| Category :: Advertising Articles |
Author :: Annette Lucas |
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| Article Title :: Is Your Advertising Working Hard Enough? |
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As a small business owner, every dollar you spend is a dollar
that comes right out of your pocket and affects your profit
margin, especially when you're trying to grow your business. If
you're going to succeed, you have to pay close attention to your
bottom line and look for creative, innovative ways to cut costs
while still getting what you need.
That old saying that it "takes money to make money" has never
been truer than when it comes to promoting your business.
So when it comes to spending money on advertising, how do you
make sure that your advertising is working hard enough, without
spending a fortune?
Thanks to the Internet, you've got lots of options for finding
cost-effective ad (read full article) |
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| Category :: Advertising Articles |
Author :: Annette Lucas |
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| Article Title :: Publicity Campaign |
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Every business owner should include getting publicity as a part
of his or her overall marketing strategy. However, there is a
lot more to garnering free publicity for your business than just
writing - and sending - press releases.
You want to build a long-term relationship with the media, and
become known as a resource, an expert in your industry. That
doesn't happen overnight, and it doesn't happen by accident. It
takes time, careful planning and a strategy. The good news is
that you don't have to spend tens of thousands of dollars, or
hire an outside agency to do it for you.
Before you can start creating a buzz and building a successful
publicity campaign, you need to know three things: (read full article) |
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| Category :: Advertising Articles |
Author :: Joe L.Golson |
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| Article Title :: Increasing web site traffic to your web page |
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If you have an online home based business, increasing web
site traffic to your web page is incredibly important. Not
only in order to make sales and increase revenues but to
continue your business. However, you probably have realized that
getting increase targeted web site traffic and getting a high
ranking result from the search engines is difficult. In light of
that, here are a couple of tips you can use that will help you
increase the traffic to your web page.
One of the best ways of increasing web site traffic
ranking for a variety of keywords and phrases is to use keyword
rich articles on your web page. This will allow you to provide
useful information for web surfers as (read full article) |
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| Category :: Advertising Articles |
Author :: Joe L.Golson |
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| Article Title :: Web Site Traffic Solution for Home Based Business |
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Advertising your services or products on the Internet is both
extremely effective and extremely competitive. There are several
ways to get home business web site traffic to your
website; Pay-Per-Click is one of the options you can choose
from, along with developing an SEO, or search engine
optimization campaign. Both pay-per-click and SEO are targeted
to get your website placed as close to the top of search engine
results as possible. One of the differences is that it takes
minutes to set up a pay-per-click campaign versus months for a
good SEO campaign.
Pay-Per-Click is a simple type of paid advertising that most
search engines, including some of the largest ones, now offer.
It req (read full article) |
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