 Category :: Advertising Articles |
Author :: Bruce Prokopets  |
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| Article Title :: What Smart Advertisers Are Doing About The "TiVo Problem" |
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Broadcast advertisers, who use television, are seeing dramatic
reductions in their ad results because of a four-letter
word-TiVo. In some ad agencies one can sense that TiVo really is
a four-letter word in the most derogatory sense. This reporter
decided to follow the actions of what such advertising giants as
Ford Motor Company and Shimano are doing creatively to solve the
TiVo problem.
What is the "TiVo problem?" It is all about consumers who fast
forward through the commercials associated with television shows
that they watch and capture in their TiVo systems. Madison
Avenue refers to this as "ad avoidance." Advertisers call this
their worst nightmare.
Another term used for TiVo is D (read full article) |
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| Category :: Advertising Articles |
Author :: Robert Boduch |
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| Article Title :: 5 Reasons Why Headlines Are The Single Most Important Part Of
All |
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Are you maximizing your marketing results by using headlines at
every opportunity?
Without a powerful headline, your message stands little chance
in an increasingly competitive marketplace. If your headline
doesn't capture attention and pull prospects inside, the rest of
your marketing effort is meaningless.
Nothing is more important to getting your message noticed than
your headlines. If you're not allocating a sizable percentage of
your time and creative effort to your headlines, you could be
losing out on a large chunk of business.
Top copywriters understand this concept well. They know how
essential it is for the headline to capture attention by
literally stopping prospects in their (read full article) |
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| Category :: Advertising Articles |
Author :: john w. delgado |
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| Article Title :: urns |
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Urns twofold usage - A Pathway to Remembrance OR a Decorative
artwork
Urns can be used in various forms like urns for cremation, urns
for ashes, urns for pets, planters or vases, urns for
decoration. Raredragons provide the best quality urns at
comparable price. We are proud to offer a huge variety of urns
and vases. The variety includes from traditional bronze urn to
urns made of ceramics and marbles. The buyers may sometimes find
it difficult to choose from such a vast display of urns on our
website. It is always a good idea to give a thought of what will
you do with the urn. If the purpose were clear then it would
definitely be easy for you to make a choice.
Urns for creation - Memor (read full article) |
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| Category :: Advertising Articles |
Author :: PPAI and Arleen Harry |
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| Article Title :: What Are Promotional Products |
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Promotional products - usually imprinted with a company's name,
logo or message - include useful or decorative articles of
merchandise that are utilized in marketing and communication
programs. Items used to promote a product, service or company
program, including advertising specialties, premiums,
incentives, business gifts, awards, prizes, commemoratives and
other imprinted or decorated items.
1. Imprinted products that are distributed free are called
advertising specialties. 2. Imprinted items given as an
incentive for a specific action are known as premiums. 3.
Business gifts, awards and commemoratives are also considered
promotional products. B: The value of Promotional Products is i (read full article) |
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| Category :: Advertising Articles |
Author :: Clare Omvig |
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| Article Title :: Best-Traffic-Ever.com offers a broad range of online advertising
methods all under one umbrella! |
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Internet Marketers are joining the host of marketing
alternatives - most free - and some paid, that Best-Traffic-Ever.com is
providing.
By joining the all-in-one marketing centre, for an annual fee of
just $29.95, you can save potentially $000s of your advertising
budget!
Best-Traffic-Ever.com not
only provides safelist submitter services (very closely
monitored for effectiveness), but FFAs (Free For All Advertising
sites), SafeAdLists, Surf Sites, Search Engine Submission sites,
Leads (over 3000 daily!), and all for the low annual fee of
$29.95 - for a short time only.
A member of the Best-Traffic-Ever.com was
quoted as saying, "I was able to do all my advertising in one
place, by join (read full article) |
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| Category :: Advertising Articles |
Author :: Mihai Rad |
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| Article Title :: Business card design tips |
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A business card is often the single most important item you have
to attract a new client or business partner. Getting a small
piece of cardboard to represent you and your company philosophy
is often challenging - learn how to do it in this article:
Often, your business card is the only item left with a potential
client or business partner. After a conference, meeting or
display of your products, you are likely to meet dozens of
people and leave your business card with them. It is essential
that the business card design is complex and complete. This
means that your logo, name, title and address (including contact
details such as phone, fax, e-mail and web site) should all be
present. When (read full article) |
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| Category :: Advertising Articles |
Author :: Joe Farinaccio |
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| Article Title :: How to Dominate Other Yellow Page Ads |
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What I'm about to reveal to you is "classified" information. Top
secret stuff.
Okay... maybe not top secret... but you should know some
entrepreneurs pay big bucks for the information I'm about to
reveal to you. And that's no fib either.
If your business is listed in the yellow pages this strategy
will send lots of customers your way... resulting in more sales.
It's a simple tactic, but works in a big way. Yet hardly anyone
uses it. I'm not sure why. I'm guessing it has something to do
with a tendency us to go along with a crowd without even
consciously thinking about it.
When it comes to marketing, we want our customers to buy from us
or hire us. Then again, we're often afraid of appe (read full article) |
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| Category :: Advertising Articles |
Author :: William R. Nabaza of http://www.Nabaza.com |
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| Article Title :: 42 Deadly Ad Copy Sins That People Make |
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42 Deadly Ad Copy Sins That People Make by: William R. Nabaza of
http://www.Nabaza.com
I have read thousands of ad copies online and offline over my
lifetime. I have read excellent ad copies that made me buy right
away and some that may have had a decent product, but had a poor
ad copy that turned me away. Now that I am in business, I have
written some of my own ad copies. Some of them have worked, some
of them have bombed. The key is to keep changing and testing
your ad copy, don't just write one and then stop. I don't have a
college degree in copywriting, but I know to learn from the
mistakes and never give up. Below I've made a list of 42 deadly
ad copy sins that I've made over the year (read full article) |
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| Category :: Advertising Articles |
Author :: William R. Nabaza of http://www.Nabaza.com |
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| Article Title :: 5 Innovative Ways To Advertise Your Web Site |
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5 Innovative Ways To Advertise Your Web Site by: William R.
Nabaza of http://www.Nabaza.com
1. Directory Linking - Create a directory of web sites on a
specific topic. Give people the option of adding the directory
to their web site by linking to it. Put your business
advertisement at the top of the director's home page. This
technique will get lots of people to link to your web site and
give you free advertising.
2. Bonus Advertising - Do you have a product or service that
doesn't sell good? Offer it as a free bonus for someone else's
product or service. Get free advertising by placing your web
site or business ad on the product or in the product package.
3. Auto-responder Trade - Trade (read full article) |
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| Category :: Advertising Articles |
Author :: David M. Bresnahan |
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| Article Title :: U.K. and Ireland Media Sellers Use MyAdBase to Find Global
Buyers of Advertising Space |
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LONDON, U.K. - Finding the best and most cost-effective method
of advertising in the U.K. and Ireland is now easier thanks to
MyAdBase.com, a great resource to both buyers and sellers.
Sellers of all forms of media advertising can be thoroughly
researched to enable buyers to select the marketing method best
suited to their product or service. Buyers can evaluate market
demographics, reach, and costs quickly and easily online at www.MyAdBase.com.
MyAdBase.com provides a simple way to search for and evaluate
the offers from sellers of advertising in mag (read full article) |
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