 Category :: Advertising Articles |
Author :: Hal Eisenberg  |
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| Article Title :: How To Make Your Advertising Work! |
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Many believe that advertising is a necessary evil.
Some view it as simply a tool to showcase price and product
while others see it as a way to counter their competitor's ads.
Know what? They're all wrong.
Here's what you should be thinking about when putting together
an advertising campaign:
1) Who am I trying to reach? 2) What medium will be the most
effective to reach them? 3) How much is it going to cost? 4)
What will my message be?
Hard to believe: Some of my client's advertising approach prior
to working with them was basically, "I have this amount of money
to spend so how much can I buy with it?" This was usually
followed by a call to their favorite radio station, or to a
televisi (read full article) |
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| Category :: Advertising Articles |
Author :: Hal Eisenberg |
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| Article Title :: How To Write A Great Radio Ad! |
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If you've listened to some radio ads lately you may have picked
up on something, right as you punched the button to change the
station. And that is that most radio spots, and by that I mean
about 97%, are boring or just plain annoying... and boring.
One problem is that many advertisers rely on the station to
write and produce their spots. And who can blame them? The
stations usually offer those services for free. And the word
"free" is the operative word here as in, "you get what you pay
for" free.
Most stations make their account executives take on the added
job of writing the copy. Still sound good to you? Think about
it. These are the same persuasive A type personalities who
persuaded (read full article) |
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| Category :: Advertising Articles |
Author :: Rick Hendershot |
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| Article Title :: Vinyl Banners - Design Tips for Large Vinyl Banners |
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by Rick Hendershot, Linknet Publishing
Network originally published in Trade Show Buzz
Vinyl banner design is about as easy as it gets for the
non-professional graphic designer. Generally speaking, a vinyl
banner is easy to design. Anybody with a little bit of graphic
design experience can design a banner. And even if you have no
experience, your supplier can point you in the right direction,
or even design your banner for a small charge.
Here are some things to watch for when designing a vinyl
banner...
1. Use software that handles CMYK full color output. There are
at least three kinds of software you can use:
- Image editors like Photoshop, PhotoPaint, or PhotoImpact
- Page Layout p (read full article) |
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| Category :: Advertising Articles |
Author :: EduX Services |
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| Article Title :: Guidelines for selecting a logo design |
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Guidelines for selecting a logo design (Written by Benjamin Ong)
What is a logo?
Simply put, a logo is a name, symbol, or trademark of a company
or organization. Logos can be made up of text that is configured
in a unique way. Your logo can be an illustration with your
company's name on or around the illustration. Or your logo can
be a symbol. A logo may also be a combination of these, but its
goal is always to project the company's intended image.
Read more
>>>http://www.edux.com.sg/newsletter/newsletter5_3.html
(read full article) |
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| Category :: Advertising Articles |
Author :: Steven Schneidman |
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| Article Title :: Want A Great Way to Stand Out and Not Blow the Budget! |
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With the world changing hourly instead of daily or monthly and
peoples attention spans becoming miniscule in this MTV world,
how do I keep people's attention. You could advetise on
televison, radio, billboards, direct marketing, plane
advertising, or you could flood your market with flyers and
brochures. If this sounds like your regular advertising venue,
perhaps your not thrilled with your return on your investment.
Large public companies have marketing budgets in the thousands
and millions of dollars. Why do they spend so much on
advertising. They do this because advertising is not a luxury
but a necessity in todays business climate. Failure to do this
increases your chance of insolvency (read full article) |
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| Category :: Advertising Articles |
Author :: Bronwen Roberts |
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| Article Title :: Prinz Productions |
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One of South Africa's Top Photographic and Film Production
Companies
Prinz Productions has over 35-years of experience in the
industry and their proven track-record includes well over 200
successful shoots. Their credibility goes to the fact, that
over the years, they have systematically delivered reliable
production service.
Why film in South Africa? 1. A variety of locations
that can double for any overseas location
2. Locations are all within a short radius of each other, saving
you money
3. Generally good weather all year round
4. Can shoot out of season overseas
5. Inexpensive compared to many overseas locations due to the
rand exchange rat (read full article) |
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| Category :: Advertising Articles |
Author :: Stephanie Tuia |
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| Article Title :: International Jewelers, The only Seattle Jeweler you'll need to
visit. |
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Are you ready to buy your loved one an engagement ring? What
will you give your spouse for your golden anniversary of
marriage? Do you want to celebrate your daughter's birthday with
her month's birthstone?
For all those special celebrations, give your loved one a
beautiful treasure to savor forever. At International Jewelers,
you will find a plethora of authentic jewelry at an affordable
value. We are the Seattle Jeweler that you can depend on for all
the special occasions in your life.
International's Seattle Jeweler will excite lovebirds with an
exclusive collection of women's wedding and engagement rings, a
selection of men's wedding bands and an array of styles for
anniversary band (read full article) |
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| Category :: Advertising Articles |
Author :: Music Video Codes |
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| Article Title :: How to Build Sales With Extended Benefits |
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An area that can become profitable for many businesses in
building the offer within sales copy is selling (or "upselling"
customers with) extended services, products or packages, also
often called the "extended warranty."
Extended warranties are subtle forms of insurance policies that
guarantee a product or service's performance, especially after
an initial period of time.
While the guarantee promises benefits, the warranty promises
that the enjoyment of those benefits will continue. In other
words, an extended warranty is like a "guarantee's guarantee,"
if you will.
A warranty promises that a product will perform the way it is
supposed to for a very specific period of time. If your p (read full article) |
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| Category :: Advertising Articles |
Author :: Samuel Indrajaya |
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| Article Title :: 10 Must-Know Converting SECRETS to create a web site that SELLS! |
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Converting your website into a non-stop 24/7 selling machine is
a very easy thing to do, when you know HOW to do it, this 10
must know converting secrets will help you to create a website
that SELLS!
If you have been in a web business for quite sometimes then you
probably know about the never ending tasks of making new
improvements on your website, this is actually a very exciting
things to do for me to know which improvements making me more
sales or loss. From that experiences we learned to become wiser
and be able to work smarter and not harder, it's all about
innovative thinking my friend :)
Now let's start:
1. You can put a "P.S." at the end of your ad copy.
When people don't have m (read full article) |
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| Category :: Advertising Articles |
Author :: Ray |
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| Article Title :: The Best Retirement Communities in Florida by CRF Communities |
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At CRF Communities, we consider all our active adult communities
to be among the best retirement communities in Florida, just
suited to different budgets and style requirements. To choose a
few that we consider the best retirement communities built by us
is difficult, if not impossible. Therefore, think of this list
not as what we consider our best Florida retirement communities,
but as a sample list drawn from various budgets and styles,
indicative of the high standards that we aspire to.
Walden Woods
One of the Finest Active Adult Communities in Florida
If you're looking for the best retirement communities in the
best place to retire, stop by Walden Woods. Walden Woods is
situated app (read full article) |
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