 Category :: Advertising Articles |
Author :: William Johnston  |
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| Article Title :: Joint Ventures - 8 Incredible Ideas to Boost Your Web Business! |
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A joint venture is when two or more businesses work together in
a partnership for a period of time. Joint ventures are used
frequently online because two businesses together can usually
achieve a lot more than one on its own. Joint ventures maximise
the possibility of beating your online competition. Here are 8
exciting ideas which will show you how profitable joint ventures
can really be.
1. Exchanging links with related websites are the most popular
joint ventures online today. Not only are link exchanges
completely free but they are also long lasting. You can
guarantee that your link will stay on their website for a
lasting period of time. Doing link exchanges with websites of
the same (read full article) |
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| Category :: Advertising Articles |
Author :: William Johnston |
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| Article Title :: 8 killer ways to improve the effect of testimonials on your
customers! |
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Every web business should be using testimonials. Testimonials
are extremely effective in making visitors take that extra step
forward to buy your product because they are given confidence by
looking at what other people have said. Testimonials can work
everywhere on a website; on the homepage or in the sales letter.
Good, believable testimonials on your website can spark a great
number of extra sales. Here are 8 ways to make your online
testimonials more effective.
1. When asking for testimonials, ask people whose opinions
count. If a visitor on your site sees a testimonial from a well
known person who is associated with the product you are trying
to sell then this will have a great boost (read full article) |
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| Category :: Advertising Articles |
Author :: William Johnston |
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| Article Title :: 8 things to think about before you start advertising profitably
in ezines! |
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Advertising in ezines is possibly the most effective way of
generating fast sales. Ezine advertising also consumes very
little of your time. However, ezine advertising does consume
your money and can consume it very quickly if you're not
careful. Here are 8 things, which if you think carefully about,
will ensure that ezine advertising does not cost you more than
you earn.
1. Who is your target audience?
Be sure to identify this early on. Do not make the mistake of
thinking that everyone will be interested in your product. Your
target audience are those people who would benefit from your
product or service because these are the people who are most
likely to make a purchase. Advertising to (read full article) |
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| Category :: Advertising Articles |
Author :: Steve Hawker |
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| Article Title :: Online shopping is an alien experience! |
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This article proposes a human, rather than technical, basis for
the design of shopping websites. It suggests an approach that:
reflects real world shopping principles; allows shoppers to
complete familiar tasks and procedures; reassures shoppers that
their purchasing decisions are sound; is based on non-technical
shoppers' needs and abilities.
My wife and I are English. We've just moved to Holland, a lovely
country, albeit a country that is alien to us. Yesterday, we
went shopping locally for a new pair of work shoes for my wife.
As we were going into unknown and unfamiliar territory, it
occurred to me that the experience was similar to non-technical
people shopping online for the fi (read full article) |
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| Category :: Advertising Articles |
Author :: David Coyne |
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| Article Title :: How To Effectively Use Customer Testimonials |
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How To Effectively Use Customer Testimonials by David Coyne
Publishing a customer's endorsement of your product or service
is a key way to attract prospects through your marketing
materials. I'm amazed so many companies don't bother using
testimonials. It builds so much more credibility than YOU
talking about your product.
Even if you're currently using testimonials, here's a few
suggestions on how you might make them more effective:
1. Seek testimonials that express initial skepticism. Most
prospects start in a skeptical mode when reading ads and
marketing documents, so establish rapport by creating a sense of
empathy. E.g. "I wasn't sure that your new property listing
service would be (read full article) |
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| Category :: Advertising Articles |
Author :: Karen Cole-Peralta |
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| Article Title :: How to Write Sales Letters |
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Page 1 -- List of 50+ POWER WORDS!
So-called "power words" are a big help when it comes to
constructing sales letters that catch consumers' brief attention
spans and also whet their interest in whatever you're selling
them. The below words have been found time and again to be
useful in such letters.
ABLE FREE POWERFUL
ABSOLUTE GREAT PROFESSIONAL
ADVANTAGE GUARANTEE PROVED
BRILLIANT HARD-SELL QUALITY
CONFIDENCE HELP QUICKLY
CONTROLLED IMMEDIATE RESULTS
DELIGHTED IMPELLING SATISFACTION
DETAIL INSIGHT SCIENTIFIC
DIFFERENT INSTANT SOLVED
ECONOMICAL KNOW STUNNING
EFFECTIVE LARGEST SUCCESSFUL
ELECTRONIC LATEST SUPER
EMPHASIS LOWEST COST TODAY
EXPERT MONEY-MAKING TREMENDOUS
(read full article) |
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| Category :: Advertising Articles |
Author :: Shawn Meldrum |
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| Article Title :: What’s the Score? |
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| You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.
Why is that?
Because they know that these individual statistics all add up to the bottom line.
The final score.
If they can achieve even a small incremental improvement in these individual statistics for each player this will have a compound affect on the final score.
And of course, it helps them know which players to give the most playing time too.
In marketing your business you should be just as disciplined. Which (read full article) |
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| Category :: Advertising Articles |
Author :: Karen Cole-Peralta |
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| Article Title :: Ad Copy for an Internet E-Book company |
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“If knowledge is power, then knowledge conveyed is power
applied.” Human Imagineering, Thomas B. Wallace
Welcome to Human Imagineering, a Creative Services Company,
dedicated to bringing you the technology to make your
informational visions into Reality! Our products will surely
bring out all the finest of your creative talents and financial
endeavors.
First, take a look at our Creative Services and Classes. We
offer several downloadable E-Books and E-Commerce sites,
including “Instant Internet Empires,” a fully downloadable
E-Book that helps you to set up, organize and market several
highly lucrative Internet products and businesses; the “Building
Wealth Audio Seminar and Web S (read full article) |
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| Category :: Advertising Articles |
Author :: Karen Cole-Peralta |
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| Article Title :: Brief Biography for Danny Ayers |
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I am the photographer who took the nude photos of Amber Frey,
the “other woman” in the Scott Peterson murder case, in 1999. I
was also called in as a character witness during the famous
trial, where it was revealed that she had been seeing Peterson
during the period of time when he murdered his wife Lacy and his
unborn son Conner.
Some background on me: having been a promising athlete in every
sport possible in high school, setting several school records
and being a high point man, I finally also became a member of
the PBA, the Professional Bowlers Association, in 1991. I won 17
nationally awarded honors. I was a league bowler in 1998 and
have averaged 220 for the last three seasons. B (read full article) |
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| Category :: Advertising Articles |
Author :: Shawn Meldrum |
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| Article Title :: Why Most Advertisements Stink! |
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| Question: What do you think the most important part of any ad is?
Your company name? Your telephone number? Your offer?
Look at your own advertising. What stands out? What is in the largest print? If it’s your company name or logo hold out your wrist so I can whack it with a stick.
What’s the answer? THE HEADLINE!!
You see, without a good compelling headline it won’t matter much how great your copy or you offer is, because few will ever read it.
REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.
It should be big, bold, dark and easy to read. But more importantly, it must force the read (read full article) |
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