 Category :: Advertising Articles |
Author :: Trevor Marshall  |
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| Article Title :: Promotional Pens: Writing Your Edge In Business |
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| Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually in any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective. It reminds your customer of your company each time the pen is used. Promotional pens could be used as low-cost promo at the point of sale or as a better-quality promo pen a consumer will keep and use everyday. Promotional pens are perfect giveaways for corporate events, launchings, tradeshows, exhibits and other marketing activities.
The business of making promotiona (read full article) |
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| Category :: Advertising Articles |
Author :: Sandy Baker |
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| Article Title :: Radio Advertising: A Long History Of Excellence |
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| For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint though, do you realize the value of radio advertising? While many say that your marketing dollars should be split into various categories, you will find that this is an excellence place to start. What does radio advertising have to offer you?
Consider first the amount of people that are on the radio at any given moment. In the morning, as people get dressed for work or school, the radio is on. When they get into their cars to head to work, the radio is on. The radio is pl (read full article) |
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| Category :: Advertising Articles |
Author :: PixelMaster |
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| Article Title :: Pixel Advertising - What's the Point? |
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| Summer of 2005 was nearing its end in England and a young man by the name of Alex Tew was about to enter college. He thought that it was insane that he'd go to university for 4 or 5 years and then come out owing tens of thousands of dollars (or pounds as it were). So, he had this silly little idea ... put up a website with one million pixels of advertising space for $1 a pixel, keep all of the ads up forever (or at least five years), and use that money to pay for his schooling. If he sold all of the pixel advertising spots over the course of the next few years - then he would raise a million dollars.
So, he registered milliondollarhomepage.com, got a friend or two to buy a coup (read full article) |
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| Category :: Advertising Articles |
Author :: Silvia Hartmann |
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| Article Title :: Advertising Gold - Extreme Benefits Extraction For E-Authors |
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| Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.
Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track.
In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product.
Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, (read full article) |
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| Category :: Advertising Articles |
Author :: Martin Lemieux |
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| Article Title :: Telemarketers Don't Like Them? |
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| Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we? Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you!
So I'm sitting in my office one day and mind you at the moment I didn't have a helper to screen my call for me and don't you know it, I get a telemarketer.
See, I used to be in a few network marketing programs and I know how hard it is to get rejections on the phone. Some of us take it very personal and some just don't care. But I assert you this, whichever one you are, cold calling isn't an easy business.
When someone calls me to sell me something I will o (read full article) |
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| Category :: Advertising Articles |
Author :: Martin Lemieux |
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| Article Title :: Persistent Advertising Will Do No Harm! |
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| From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.
Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!
See the unfortunate part is that people give up. Not only do they give up but they usually (read full article) |
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| Category :: Advertising Articles |
Author :: Hans Hasselfors |
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| Article Title :: Indirect Advertising |
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| I am reasonably certain that anyone reading this article is familiar with all the free online advertising methods such as the all-too familiar Sp-m emails, Classified Ads, FFA pages, Banners, Text Ads, Traffic Exchanges, Newsletters, Guaranteed Visitors, Paid to Read, Paid to Join, Link Swaps, Pop-ups, as well as many other types of 'In-Your-Face' advertising, some of which may have been dreamed up since this article was written.
What I would like you to consider is this: What do you think when you see this kind of stuff yourself? More to the point, what is your 'Frame of Mind' at that moment?
My guess is you think, "Here we go again..." and your shields go up. You (read full article) |
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| Category :: Advertising Articles |
Author :: Hans Hasselfors |
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| Article Title :: Creating an Effective Advertising Campaign |
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| Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.
What is fragmentation exactly? It's the increase in the number of available methods for getting your message to your audience.
One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.
In fact, if you do a Google search (read full article) |
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| Category :: Advertising Articles |
Author :: Hans Hasselfors |
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| Article Title :: Make Sure That Your Advertising Is Working |
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| As a small business owner, every dollar you spend is a dollar that comes right out of your pocket and affects your profit margin, especially when you're trying to grow your business. If you're going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.
That old saying that it "takes money to make money" has never been truer than when it comes to promoting your business.
So when it comes to spending money on advertising, how do you make sure that your advertising is working hard enough, without spending a fortune?
Thanks to the Internet, you've got lots of (read full article) |
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| Category :: Advertising Articles |
Author :: George Hubka |
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| Article Title :: What Is Pixel Advertising |
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| There is a new form of advertising that is taking off and from the new coverage it is getting it may be the next biggest thing since PPC. Currently webmasters spend huge amounts of money to get web visitors via banner ads, popup ads, and pay per click ads. The newest mode of attracting traffic is called Pixel Advertising.
The basic premise is that people buy pixels on a web page that link back to their web site. The pixels form images that develop into a mosaic that can become a pop culture piece of art. Kind of like the cigar wrapper art. The end result is a web page that gets good traffic with a link back to their site, which drives visitors, which drives sales.
(read full article) |
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