 Category :: Advertising Articles |
Author :: Theresa Wise  |
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| Article Title :: TV Advertising: Interactive or Bust? |
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The US TV market is at the forefront of some key technological
forces reshaping the TV advertising market. Globally, industry
research indicates that at least 22 percent of TV advertisements
are being skipped in homes equipped with PVR/DVR technology. In
US homes with PVR/DVRs, the proportion of ads skipped is as high
as 50 percent. This makes the US an ideal testing ground for the
effect that these disruptive technologies will eventually have
globally, and for the strategies that companies should pursue to
ensure sustainable high performance .
The current industry consensus is that the cost per thousand
viewers (CPM) rate in the US TV advertising market will rise by
an average of 6 perce (read full article) |
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| Category :: Advertising Articles |
Author :: Brian Grinonneau |
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| Article Title :: Name Your Business Carefully |
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How well have you named your business? Is it a short title? Is
it memorable? Go through that exercise carefully because it ‘s
one of the most important business decisions you'll make. If you
want prospects in our time-crunched, overloaded society to
remember you, make your name short and to the point. Want proof?
One of the biggest and oldest advertising agencies in the U.S.
was J Walter Thompson; it is now JWT. Federal Express became Fed
Ex. The artist formerly known as Prince is just Prince again, I
think. Forget a name beginning with 'A" to be first in your
yellow pages or whatever other directory you like. Pull out the
trusty phone book and look at how many A-1's and AAA listings
ther (read full article) |
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| Category :: Advertising Articles |
Author :: Matt Bacak |
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| Article Title :: How To Get Free Publicity For Your Business |
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You don't have to spend thousands of dollars on advertising to
build an effective campaign. In fact, you can get great
publicity that will drive customers to do your door absolutely
free of charge!
One of the best ways to do this is to attract press coverage.
You don't have to pay for advertising space to get written about
in a newspaper or magazine, or on a website. All you have to do
is interest the editor or webmaster in your story. Today's media
is huge - and it's hungry for news. If you present a publication
with a ready-made story that will interest their target audience
they will snap it up.
The way to do this is to write a press release, sometimes called
a “news release”. Rele (read full article) |
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| Category :: Advertising Articles |
Author :: Lil Waldner |
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| Article Title :: What Makes Your Online Ads Persuasive? |
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The first impression that the people get from your ad decides if
they click or skip. This shows that writing really persuasive
ads is not easy. Writing irrestisible internet ads needs some
skills. You can acquire these skills, if you follow some
rules.
Simplify your message
Focus on your customers need! What are they looking for? What is
special on your website for your customers? Write a simple
language with common words. Use verbs more often than nouns.
Using verbs makes your texts dynamic. Propagate a positive
message and avoid hype.
Follow the AIDA rule:
Attention:
Your ad needs to catch the attention of the audience. The title
has to be determined w (read full article) |
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| Category :: Advertising Articles |
Author :: Jack Hirst |
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| Article Title :: How to Advertise Using Free Content |
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Free Content is ready made content that can be used on any
website for the purposes of promoting your website. It can be
anything that can be placed on a website, such as documents,
pictures, animations, templates, and just about anything else
you can think of. The catch is that it is, by definition, FREE!
It wouldn’t be “free” if the promoter tried to sell it. Besides,
that’s the whole point in submitting “Free Content”. To get the
message out to as many people as possible without the slow
progress of sales. Most people on the internet look for the
cheapest way to advertise. There is no cheaper way to advertise
than by “free advertising”.
Articles containing “Free Conte (read full article) |
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| Category :: Advertising Articles |
Author :: Joel Osborne |
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| Article Title :: High Quality Content For High Quality Traffic |
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Ask any renowned webmaster about the key to online success and
he’ll have but one answer: traffic.
In this day and age, traffic has become the lifeblood of any
online enterprise. Your gloriously designed website, for
example, would be useless if no one would get to see it. This
will take a doubly important turn if you’re trying to sell a
digital product through your pages. No matter how sellable your
product may be, it will just collect dust in the virtual world
if no one would get to know about its existence.
Traffic, or the number of users who get to visit your web pages,
is essential for your site’s existence. More so today when
websites are used as vehicles for a number of pass (read full article) |
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| Category :: Advertising Articles |
Author :: Marinda Stuiver |
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| Article Title :: The use of bar code SMS in mobile marketing, advertising, CRM |
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Bar code SMS takes place when 1D or 2D bar code images are sent
to mobile phones. The user saves the image and present it at the
access / pay point. Bar codes could be sent using MMS, EMS or
SMS technology. 1D Images are scanned with standard scanners
whereas 2D images would require a 2D scanner.
Anybody that frequents shopping malls are familiar with the bar
coding systems used by retailers to ease the line at the pay
points. No more long lines at the till as the operator just
pulls the product past the scanner and voila – the buyer pays
and are on their way.
What most people do not realize is that the bar coding systems
entails more than just the code being scanned with the scanner.
T (read full article) |
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| Category :: Advertising Articles |
Author :: Michael Turner |
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| Article Title :: Local Business Website Promotion - How to Skyrocket Your
Business with Area Specific Traffic |
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If you are a local business that gets most of your business from
local traffic, it is obviously important to target in on those
visitors search for your product locally. This is a vital part
of your marketing campaign because you get your business from
those who live locally, this is your target market. Now that you
know who your target market is, you need to decide how you are
going to reach them. Fortunately, it is not too difficult and
should not take you too long to build up your local traffic
using the following website promotion techniques.
Tip #1 - Local Web Directory
A great suggestion to immediately boost your area specific
traffic is to get your website listed with as many local (read full article) |
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| Category :: Advertising Articles |
Author :: Tom O Brien |
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| Article Title :: Local Business Advertising & Google Adwords |
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Local Business Advertising
"I don't need the Internet to advertise - I'm a local business!"
Okay...
If you could spend £0.04 (or $0.05 in the US) and have a new
customer - what would you do with your local business
advertising budget?
I hope you would spend that money again and again!
Granted this is the ideal example and you are likely to pay much
more then £0.04 per customer you acquire, BUT - herein lies the
rub for local businesses:
An internet presence announces your business to the world.
When you are online, you have little control about where traffic
is coming to you from (if you are not actively driving traffic
that is), but what if you could make sure that people who liv (read full article) |
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| Category :: Advertising Articles |
Author :: William Johnston |
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| Article Title :: Discover how to create ads which give incredible results! |
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Many people decide to spend a lot of money putting their advert
all over the internet in the hopes that their web traffic will
sky-rocket. Most people end up disappointed. This is usually due
to the fact that their ad is just not appealing enough to a
scrolling browser. The key to creating an advert which is
constantly clicked on can be found by fulfilling these 4
criteria:
-Getting the reader’s attention -Getting the interest of the
reader -Sparking desire within the reader -Getting the reader to
take action
Getting the reader’s attention
This is often the hardest part. Increase the chance of getting a
reader’s attention by having a large headline, which is short
and to the point. (read full article) |
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