 Category :: Advertising Articles |
Author :: Jeremy L. Knauff  |
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| Article Title :: Avoid these advertising mistakes at all costs! |
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| People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on incorrect information - usually in the form of cliches such as "sex sells." If you're in doubt, I can assure you that unless your business is in Nevada, sex does not sell. If you're going to handle your own advertising, here are a few things to avoid:
Pictures that have nothing to do with your product or service - If your company is in the carpet cleaning business there is no reason to have a picture of a baby. No one is going (read full article) |
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| Category :: Advertising Articles |
Author :: Jonathan Munk |
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| Article Title :: ‘Made in Australia’ Logo May Down (Under) |
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| Australia’s intellectual property organization has received an application to copyright (or trademark, depending on who you ask) the much-used ‘Made in Australia’ logo. This could be a nightmare for many small business owners who have used the mark for years to distinguish their products from foreign competitors.
Many Aussie entrepreneurs claim the change would cost them millions and “tie their hands in claiming their goods are local,” according to an article in Australia’s Daily Telegraph. If the application is approved, companies that continue using the logo or phrase on their products would be infringing on intellectual property rights and could face (read full article) |
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| Category :: Advertising Articles |
Author :: Jonathan Munk |
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| Article Title :: Body Branding is Not Free |
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| Advertisers are always trying to think of new ways and new places to display company logos. Now thereÂ’s a new advertising medium to throw in the mix: peopleÂ’s bodies.
Remember the 20-year-old Nebraskan who auctioned off his forehead on E-Bay for a monthÂ’s worth of advertising space? The winning bid went to SnoreStop, who paid $37,375 to put their logo on the web designerÂ’s face for 30 days, got quite a bargain for all the exposure they received. Consider it this way: a full-page ad for one day in the Wall Street Journal costs more than $23,000. One full-page ad in American Idol: The Magazine costs $45,000.
But hereÂ’s an interesting tidbit about a (read full article) |
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| Category :: Advertising Articles |
Author :: Jonathan Munk |
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| Article Title :: Detroit Seeing Ovals-Jonathan Munk |
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| Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmark–or rather, roof-mark–as they look down on the city. In preparation for the 2006 Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is already in place, reports the Detroit News, and measures 153 by 316 feet. A North-facing logo will be put in place shortly. The stadium’s vaulted roof is visible from Interstate 75 too, but the main reason Ford is investing in the $175,000 blue ovals is to get publicity from blimp shots during the next Super Bowl.
This makes sense considering a 30 (read full article) |
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| Category :: Advertising Articles |
Author :: Julia Vernon |
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| Article Title :: What is Pixel Promotion All About? |
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| There exists a new type of advertising that is going great. Watch out, it could be the next most prominent event since Google Adsense. At present, site owners expend immense amounts of money in order to get visitors to their web page. They try pay per click ads, banner ads, popup ads, and a hundred other, often nefarious, methods of acquiring traffic. The newest way of attracting visitors has become known as Pixel Advertising.
The basic premise is that pixels (the primary unit that makes up a graphic on a website) are made available on a web page. These pixels display graphics that link back to the advertiser's website. The page becomes a mosaic that can often equal the best po (read full article) |
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| Category :: Advertising Articles |
Author :: Jinky |
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| Article Title :: Market Your Business Through Brochures |
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| Picture this – you were sitting in the lobby of a hotel waiting for your friend to come down. Fifteen minutes have passed but she is still nowhere to be seen. You are getting bored and so you looked around for something interesting to see or read. Then you see this brochure in one of the racks beside your chair. It was really catchy and the photo was so enthralling. You wonder where this place is and you read the information below and made a mental note to call the number at the bottom of the brochure to inquire about the advertisement. You called after a few days and avail of the product advertised in the brochure. You have done all this because of the simple brochure you saw in the hot (read full article) |
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| Category :: Advertising Articles |
Author :: Sales & Martketing Mensch |
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| Article Title :: 4 Key Points to Branding |
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| Here are four things you should keep in mind as you build your companyÂ’s brand:
1) Own the “Significant Thing”: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades.
2) Consistency is key: consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy. Coca-Cola it is one of the most recognized brands in the world because they havenÂ’t changed in decades. Make sure your brochures, website, Direct mail, (read full article) |
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| Category :: Advertising Articles |
Author :: Clark A. Swihart |
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| Article Title :: Silicone Bracelets 101 |
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| Silicone Bracelets 101
Debossed, & Embossed, & Printed – Oh My!
There is often a lot of confusion regarding the various styles of custom silicone wristbands. Many people confuse embossed bracelets with debossed bracelets (even some silicone bracelet suppliers!) and are uncomfortable with printed wristbands. Throw in the option of laser-engraved wristbands and they throw up their arms in surrender.
Debossed Wristbands
Debossed wristbands are the most common and are the same style as Lance Armstrong's trendsetting LIVESTRONG bracelets. Debossed refers to the fact that the design is actually recess (read full article) |
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| Category :: Advertising Articles |
Author :: shweta |
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| Article Title :: Innovative Advertising Places For New Economy |
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| Advertising is becoming more and more innovating in todays knowledge driven new Business world. Advertising companies finding new locations, new innovative Ideas to sell their customers products and Services through Advertising. Here we will discuss some more Places to Advertising your products and services.
Online Internet Advertising Market Places
1. Internet is the best market place to advertise your products in more than 200 countries targeted buyers or customers orldwide community.
2. Make your website for mobile users so that mobile users can access your products catalog on mobile or other PDA devices.
3. Translet your website into va (read full article) |
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| Category :: Advertising Articles |
Author :: viojieley |
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| Article Title :: Make Your Business Interesting Through Posters |
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| The image that you send off to your potential customers speaks highly about you and your company. That is why it is important that your promotional materials are appealing and must address your target customerÂ’s needs. Whoever your audience is, you should be able to make them interested in what you have to offer through synchronized color, text, images and message.
Posters are very flexible marketing tool. Whenever you have special discounts or new product offers, advertising them through posters might be a good option. Many people are now doing their Christmas shopping to avoid the holiday rush. Because of this, many business owners took advantage of the situation and offe (read full article) |
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