 Category :: Advertising Articles |
Author :: Pixelpowder  |
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| Article Title :: The History Of Flyer Design. |
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| The history of flyer design can be traced back as far as the 16th century to a method of promotion which in itself is a centuries old art and takes the form of poster design. With an improvement in lithograph printing came the birth of the colourful poster as a method to astound as well as advertise. From Toulouse-LautrecÂ’s first poster, Moulin Rouge to Alphonse Mucha, a Czech living in Paris who designed the first Art Noveau poster the poster was now to be appreciated as a piece of fine art. Between the end of the 18th century and the end of World War II there had been many highly successful and prominent uses of the poster design in promoting everything from Absinthe in Paris, bullfigh (read full article) |
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| Category :: Advertising Articles |
Author :: Vukan Karadzic |
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| Article Title :: Logo Facts |
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| What makes one logo better than another?
Simplicity.
A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple.
Why do you need a logo?
In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate iden (read full article) |
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| Category :: Advertising Articles |
Author :: Kerri Salls |
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| Article Title :: Free Advertising Among The People You Know |
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| Yes you can do it without being loathsome
Parties are times of celebration. They can also be a fun opportunity to network with people you don't often get to meet or be with.
This is the season for weddings, graduations, college reunions and family reunions. At these events, everyone knows why you are there. Take advantage of that connection.
They know you in connection to the bridal couple at a wedding reception, the new graduate at the graduation party, your class year at the college reunion, or who is your mother/father, son/daughter at the family reunion. But have you laid the foundation so well and so broad that they all know what you do, what bu (read full article) |
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| Category :: Advertising Articles |
Author :: RBoduch |
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| Article Title :: Referrals Build Profits: The Best Kind Of Customer Is A Referred Customer |
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| Referrals are the key to exponential and cost-efficient business growth.
Supply a topnotch product... let your customers know how advantageous your brand is... and provide exceptional service.
Do that and you’ll encourage customers to willingly send their families, friends, acquaintances, and business associates your way.
There’s no easier sale than the sale made to a “pre-sold” prospect. This kind of favorable condition can only arise as a result of the shared enthusiasm from another delighted buyer. Word-of-mouth advertising generates top quality referrals. As a marketing tool, it simply can’t be beat. Word of mouth promotion cannot be purchased (read full article) |
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| Category :: Advertising Articles |
Author :: Henry J. Fasthoff, IV |
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| Article Title :: Understanding Internet Banner Advertising |
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| Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let’s define a few terms before answering these questions.1. “Page views” or “page impressions.” These terms are interchangeable and they refer to the number of times that a page within a website has been displayed on a website.2. “Banner view.” Like a page view, a banner view is the number of (read full article) |
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| Category :: Advertising Articles |
Author :: Dr. Lynella Grant |
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| Article Title :: Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page |
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| Stand Out in Ways that Matter to Directory Users
A Yellow Page directory presents a difficult challenge for
advertisers. All the competitors are packed together, within
the space of a few pages. Each ad within the directory
category screams "Notice me!" so insistently, they blend
into an muffled chorus. It's not easy for one to stand out
with a clear, distinctive voice - like a soloist above the
choir. That only happens when the business is clear about
expressing its unique "song," and understands what buyers
most want to hear.It isn't surprising that most Yellow Page ads say pretty
much the same thing. They were all prepared by the same
directory employees. What do they know about (read full article) |
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| Category :: Advertising Articles |
Author :: Mark Barnes |
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| Article Title :: Promote yourself on radio for free |
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| Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don't need money for some of the most valuable marketing available -- radio advertising.If you aren't the kind of person who listens to talk radio, the next time you're taking a drive, tune in to one of your local talk shows and listen for awhile. Try to find something that is not a sports talk show, although they also offer the type of free advertising I want to explain. What you'll eventually (read full article) |
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| Category :: Advertising Articles |
Author :: Peter Prestipino |
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| Article Title :: Super Secret Tip For Using PPC Search Engine Advertising Successfully |
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| It's not about traffic; it's about generating leads.
That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you are paying. This slight shift in understanding about where the value resides in PPC search engines could make all the difference when it comes to capitalizing on the web promotional resource known as PPC.How are you currently using PPC?Most (and this is spoken from experience) PPC advertisers bid on tens of thousands of keywords and direct all of that traffic to the same page on their (read full article) |
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| Category :: Advertising Articles |
Author :: Mike McDaniel |
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| Article Title :: Hit Them With Benefits |
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| More about advertising from BIG Mike McDanielIt makes no difference what media you use to
advertise, the rules are the same. Benefits,
benefits, benefits.Advertise benefits and your advertising will be a
success. Take a poll, they don't care about car
dealers, banks or tire stores. All they care about
is "What's in it for me?".The fact that your dealership has been number one
in the mid-region for 3 straight years is not
advertising - it is bragging!Explain what you have done for others. Tell what
you can do for them. Remember the rule - it is
always about them - not about you! Look at the
advertising around you. Egads! Most of it is
about the advertiser. E (read full article) |
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| Category :: Advertising Articles |
Author :: Mike McDaniel |
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| Article Title :: Ads Don't Sell - People Do ! |
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| More about advertising by BIG Mike McDanielAdvertising is not a substitute for good sales
technique and superb customer service. Inserting
an ad in a handy newspaper to call attention to a
line of goods will not sell those goods unless you
can back it up with intelligent, well directed
sales efforts in the store. Sales technique and
service must follow advertising and unless it does
advertising is a failure.The function of advertising is to bring
prospective buyers into the store; nothing more.
How you advertise, how much you advertise and
where you advertise, can all contribute to
advertising’s success or failure. Assuming you do
an adequate job of promoting your products (read full article) |
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