 Category :: Advertising Articles |
Author :: Scott G  |
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| Article Title :: New tool for HR is "Max" - from NAS, InfoLink & Hannibal. |
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NAS Recruitment Communications, Hannibal Inc. and InfoLink
Screening Services Partner to Provide HR Communications and
Web-Based Recruiting with Integrated Background Screening
Three highly respected names in Human Resources have joined
forces to provide companies with a revolutionary blend of
services that make the hiring process more efficient and
effective. The new product is called "Max," and it is
user-friendly even as it takes HR productivity "to the max."
A new tool for human resources has emerged from a partnership of
three companies: NAS Recruitment Communications, a recognized
leader in the specialized field of human resource
communications, Hannibal, Inc., a software developmen (read full article) |
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| Category :: Advertising Articles |
Author :: Mario Ogas |
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| Article Title :: the creative process |
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The Creative Process Hello! My name is Mario Ogas (I am one more
worker writing e-zines to ‘illustrate’ the world wide web).
I’ve been working the last 12 years or so, in web & graphics
design jobs: teaching at university and also as webmaster (in
argentina) until 2003…now I’ve moved to Brazil and, as an
internet dependant like I am, has my own Web Design & Internet
Services Company ( www.artandata.com ) on wich I’m so proud of.
Time ago some friends and business related people I know told me
that It would be a good idea to write technical letters on the
subjects I know (mostly by every day working challenges) to help
other people on their needs given them tips and information (read full article) |
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| Category :: Advertising Articles |
Author :: Fahad Hassen |
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| Article Title :: Can You Control Your Customer's Mind? |
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Republishing Guidelines * You may republsih this article with
the author's bylines. * An email to mafoor@mafoor.com is
appreciated if you do. * You may make slight changes to avoid
spa'm blockers. * Words: 878 Lines: 146 * Email:
mafoor@mafoor.com SMS: +94 777 763682
Can You Control Your Customer's Mind?
Is it possible to control your customer's 'buying' decision? Let
me start off with an example. Say many people selling bags in
one place and John wants a bag. John buys the bag with the most
attractive packaging.
What influenced his decision? The packaging. This bag had
something better. So in a different view, this bag influenced
the 'buying decision' of John. This is just a simple exam (read full article) |
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| Category :: Advertising Articles |
Author :: Jimmy Vee |
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| Article Title :: Ten Tall Tales of Traditional Marketing # 1 |
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You have our permission to publish this article electronically
or in print, at no cost, as long as the bylines are included.
Please print the article in its entirety unchanged and notify
the author by email when you use it.
~*~*~
"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #1 - Advertising Sells Products By Jimmy Vee & Travis
Miller
Advertising. We've all tried it at least once. For the purpose
of this discussion, let's define advertising as any form of
marketing one pays for. From business cards, flyers, and mailers
to billboards, TV spots, and newspaper display ads. Advertising
is everywhere. And almost every business in the world can
benefit from it somehow. (read full article) |
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| Category :: Advertising Articles |
Author :: John Smith |
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| Article Title :: Don't Forget About Offline Advertising |
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A lot of online based businesses forget about offline
advertising. It is important to combine offline and online
advertising together in your marketing campaign. You can market
offline more effectively by targeting people that actually have
access to the internet. In all your advertising you want to
include your web site address, e-mail or autoresponder
addresses, and the e-mail address to subscribe to your e-zine.
Below are 10 offline marketing ideas:
-Place classified or full page ads in print publications. The
print publications should be computer or internet related.
-Post flyers in stores. They could be computer stores, software
stores, libraries etc.
-Buy mailing lists and send dir (read full article) |
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| Category :: Advertising Articles |
Author :: Stone Evans, The Home Biz Guy |
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| Article Title :: Tracking Offline Advertising Success by Measuring ROI |
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The great promise of online advertising has always been that
advertisers will now be able to effectively track the successes
and failures of their online advertising efforts. This promise
has been met.
Yet, for those of us who still employ offline promotions and
advertising methods, we must consider the various ways in which
we can effectively track our results in the old-world media.
TRACKING RESULTS BEFORE THE INTERNET AGE
How long has it been? Ten Years? Believe it or not, it has been
less than ten years since the Internet went mainstream.
Companies still utilize the same methods to track results as
they did before we laid our hopes on the Digital Superhighway.
TV advertisers ask yo (read full article) |
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| Category :: Advertising Articles |
Author :: Stone Evans, The Home Biz Guy |
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| Article Title :: How to Measure Advertising Success Online |
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It is easy for me to tell you that you need to track the success
of your online advertising. It is also easy for me to tell you
that you must do so in order to know which of your advertising
is helping you to make a profit, to break even, or to break the
bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business.
DON’T BE AFRAID
I also know that when I say these things, some people get
spooked. People get spooked because although they might run an
online business, they may not understand the technology that
keeps their business running.
Let’s face it.
More people are learning how to design and develop their own
webpages. In fact, (read full article) |
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| Category :: Advertising Articles |
Author :: Stone Evans, The Home Biz Guy |
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| Article Title :: How to Calculate ROI (Return on Investment) |
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ROI (Return on Investment) is probably the most important
calculation one needs to make to ensure the long-term viability
of their business. It is not enough to build in a profit margin
on the product or service being offered. One must track with
proficiency the amount of dollars being invested into attracting
sales and how much ROI those dollars put back into the business.
If the investment meets too little return, a product line is
doomed to fail in the long-term.
THE BASIC ROI PERCENTAGE CALCULATION
Many experts seem to agree, “calculating an accurate return on
investment (ROI) is not an easy thing to do.”
I do not intend to give you a thorough analysis of the ROI
calculation proc (read full article) |
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| Category :: Advertising Articles |
Author :: Andy George |
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| Article Title :: How to Write Adverts that Forces People to Respond |
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***** Beginning of article *****
Think for a moment some day and consider the kind of advertising
you see in your post box, on the TV, on your computer, on the
radio, etc. Then ask yourself this question, "Would I buy this
or not?" If you say "No," then ask yourself why. If you say
"Yes," then ask yourself why.
Consider what is it that makes this advert attractive or what is
it that this person’s offer is deemed to be unattractive. By
carrying out this exercise regularly you will be surprising
yourself with what you will notice about advertising.
Most advertising you see today is written poorly. It confuses
the potential customer, it does not paint a desired picture in
their mind, i (read full article) |
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| Category :: Advertising Articles |
Author :: Louis victor |
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| Article Title :: In Advertising Bigger isn't Always Better |
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New York, August 31, 2004, If you have been following the recent
advertising news you will notice that more and more major
advertisers are looking to smaller ad agencies to handle their
campaigns.
Is it because they feel bad? Is it because they are cheaper? Or
is it because they see the level of creative talent of smaller
agencies?
Lets take a quick look at why this is happening and how this is
good for the consumers and the advertisers. When I use the term
smaller it doesn’t mean that it’s a one-man show, but that they
aren’t part of the “BIG 6”. Now with that said lets continue,
smaller agencies have a hunger to succeed, they have a need to
be customer service oriented, they h (read full article) |
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