 Category :: Auctions Articles |
Author :: Kirsten Hawkins  |
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| Article Title :: How To Market Your Ebay Business. |
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| So you want to market your eBay business? Well, you probably won’t have too much luck with traditional marketing methods – they’re just not targeted enough. The best way to do things is to pay for targeted advertising, which comes up when people search for keywords you specify: they’re looking for exactly what you’re selling, and so many of them will click on your ad.
On eBay.
You might not have noticed that eBay offer this kind of advertising, but they do. You can pay them for a small ad that will appear above the search results (next to the banner ad) for any keywords you want. Buyers will then be able to click through and get to your eBay stor (read full article) |
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| Category :: Auctions Articles |
Author :: Kirsten Hawkins |
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| Article Title :: Using The Ebay Anything Points Program. |
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| eBay Anything points are a loyalty scheme, just like you might get in a shop. The buyer earns points on their purchases, which they can then redeem for money off when they pay for items through PayPal.
Buyers can also earn eBay Anything points when they use the eBay credit card, or exchange their frequent flyer miles for eBay Anything points. People think itÂ’s really great to take frequent flyer miles theyÂ’re never going to use and get stuff on eBay for them.
How to Offer Points to Your Buyers.
Go to http://anythingpoints.ebay.com/offer.html and click ‘Log In to Offer Manager’. Enter an item’s number to offer Anything points on that (read full article) |
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| Category :: Auctions Articles |
Author :: Kirsten Hawkins |
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| Article Title :: Ebay Auction Starting And Ending Day Strategies. |
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| It’s usually when auctions are about to end that they get half their bids – sometimes they even get their only bids. If you want your item to sell for a good price, then, it makes no sense to let it finish on a day and time when no-one’s going to be around to care.
Selling to Business.
If you’re selling business equipment and have mostly business customers, you should really aim to have your auctions finishing between 9am and 5pm on weekdays. It is worth, however, trying to avoid mornings and avoiding the ‘lead-in’ and ‘lead-out’ that takes place on Monday and Friday themselves.
Selling to Home.
If most of yo (read full article) |
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| Category :: Auctions Articles |
Author :: Kirsten Hawkins |
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| Article Title :: How To Use Ebay “Listing Tools”. |
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| Listing tools automate the process of adding listings to eBay, to stop you having to go through the ‘Sell Your Item’ process every time. There is a surprising amount of choice out there when it comes to eBay listing tools, to the point where you might not know what to choose. Here’s an overview of what’s useful and what’s not.
Turbo Lister.
Turbo Lister is a free download from eBay, and allows you to sell on eBay without ever having to actually visit the site. You can write descriptions, save them and list them over and over again – if you want to, you can even do most of your eBay work offline, and just go online for a few seconds to upload (read full article) |
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| Category :: Auctions Articles |
Author :: John Maxim |
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| Article Title :: Tips And Tricks For Using Ebay Search |
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| If you know what youÂ’re doing, you can quickly find what youÂ’re looking for on eBay. Here are a few golden rules.
Be specific: If you’re searching for the first edition of the original Harry Potter book, you’ll get further searching for ‘harry potter rowling philosopher’s stone first edition’ than you will searching for ‘harry potter’. You’ll get fewer results, but the ones you do get will be far more relevant.
Spell wrongly: It’s a sad fact that many of the sellers on eBay just can’t spell. Whatever you’re looking for, try thinking of a few common misspellings – the chances are that fewer people will find thes (read full article) |
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| Category :: Auctions Articles |
Author :: Kirsten Hawkins |
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| Article Title :: Understanding Ebay's VeRO Program. |
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| ‘VeRO’? What on Earth is that? Well, it’s a very scary eBay program that can get your auctions shut down, that’s what it is.
VeRO stands for ‘Verified Rights Owner’. It is the eBay policy that deals with complaints about your auctions from companies who own copyrights, patents or trademarks on the items you are selling. Unfortunately, it is often abused to remove items from eBay that are perfectly legitimate to resell, simply because the copyright owner doesn’t want people getting their hands on them.
If the copyright of something youÂ’re selling is owned by one of eBayÂ’s 5,000 verified rights owners, be prepared for trouble. eBay (read full article) |
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| Category :: Auctions Articles |
Author :: Kirsten Hawkins |
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| Article Title :: When To “Buy Now” And When To Bid. |
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| You will often find yourself facing the choice of whether to pay a fixed price or keep on bidding. This choice might be presented to you in a single auction, or you might be choosing between different auctions of the different types. So should you use that ‘Buy it Now’ button or keep on trying to outbid everyone else? It’s all a question of weighing up the advantages and disadvantages.
Buy it Now.
- The Advantages.
When you use Buy it Now, you know the asking price and you can take some time to decide whether to pay it or not – you can even negotiate. You don’t need to keeping your eye on the auction, or get caught up in the last-min (read full article) |
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| Category :: Auctions Articles |
Author :: Kirsten Hawkins |
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| Article Title :: How To Turn Ebay Bidders Into Long-Term Customers. |
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| Once someoneÂ’s bought something from you on eBay, you suddenly have all sorts of details on them. In marketing terms, this information is gold dust. If someoneÂ’s bought from you once before, then the chances are that at some point in the future theyÂ’ll want to buy a similar item, and you can take advantage of this to market to them directly.
The simplest form of direct marketing is the email newsletter – and it’s one that is still oddly underused on eBay. Simply ask people who buy from you if they’d like to be added to your mailing list, and then send them a monthly update on your new items. You should also include some information you think might be usef (read full article) |
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| Category :: Auctions Articles |
Author :: Kirsten Hawkins |
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| Article Title :: How To Use Ebay’s “Featured Gallery” Section. |
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| The ‘featured gallery’ is a little-known and little-used eBay feature, but that’s part of its power: it is far more used by buyers than it is by sellers, which means you can pick up some new buyers by advertising there.
Basically, the featured gallery works a lot like ‘Featured Plus’ for normal listings, which shows your item before all the other results. Buying a ‘Featured Gallery’ listing shows your listing at the top when someone chooses to use the picture gallery instead of the list view.
Which Picture Gallery?
Exactly – you’ve probably got no idea what I’m talking about, since it’s such a little-used and (read full article) |
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| Category :: Auctions Articles |
Author :: Kirsten Hawkins |
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| Article Title :: How Do Dutch Auctions Work On Ebay? |
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| A multiple-item (‘Dutch’) auction is an auction where more than one of the same item is being sold at once. There are two kinds of Dutch auctions.
Without Bidding.
The most common Dutch auctions are actually a combination of two auction types: theyÂ’re multiple-item fixed price auctions (Dutch Buy it Now auctions to you and me). This just means that you can offer more than one of an item at a time for a fixed price.
This is very powerful if youÂ’re selling something small in large quantities. You can just say how many of the item you have, and the Buy it Now auction will stay there until its duration is up or all the items have been sold. (read full article) |
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