 Category :: Business AllOther Articles |
Author :: Debbie Dahmen  |
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| Article Title :: Image is Key to Your Marketing Success |
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Image is Key to Your Marketing Success
by: Debbie Dahmen
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.
Regardless of the industry you are in image is a part of your marketing. Take the real estate industry. An often-overlooked part of marketing is the image an agent projects. This includes marketing collateral, clothing and the type of car you drive.
Do you convey the image that is appropriate for your market? If you are dealing with first time buyers, does your image match the market? If you are dealin (read full article) |
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| Category :: Business AllOther Articles |
Author :: John Assaraf |
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| Article Title :: 10 Questions: Do You Have What It Takes? |
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10 Questions: Do You Have What It Takes?
by: John Assaraf
Do you have what it takes to be really successful?
Have you ever thought about what you must be prepared to endure and do in order to be successful in business or your career?
I think I have been asked at least 5,000 times what it really takes to be successful in business, so I jotted down 10 questions you can use to gauge whether you already have what it takes, or if you need to do a little “work” to get there.
Many years ago I heard Jim Rohn say that you either pay the price of discipline or the price of regret. Discipline weighs ounces…regret weighs tons!
With that said, here are 10 questions to ask yourself:
Are you (read full article) |
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| Category :: Business AllOther Articles |
Author :: National Shopping Service |
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| Article Title :: Introducing a Mystery Shopping Program Employees |
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Introducing a Mystery Shopping Program Employees
by: National Shopping Service
Often times, upper management is uncertain about the best way to present a Mystery Shopping program to their employees. The initial rollout of the Mystery Shopping/Employee Incentive Program is crucial to its success. Your company’s executives must involve middle and lower management and build excitement from the inside out. It is usually a good idea to share the program objectives with all affected employees as well, to give them a better understanding of why the program is so important. Detailed written program guidelines should also be provided.
These guidelines should be drafted and presented in a color (read full article) |
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| Category :: Business AllOther Articles |
Author :: Stephen D. Boyd |
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| Article Title :: A Short Guide to Effective Public Speaking |
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A Short Guide to Effective Public Speaking
by: Stephen D. Boyd
Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. In addition, because of the entertainment slant of most media today, audiences want a presentation delivered with animation, humor, and pizzazz.
If you would rather spend your time preparing your content than reading a book on public speaking, this is an article especially for you! From my experiences in delivering over l500 speeches during the past 20 years, here is a quick guide to giving an effective and in (read full article) |
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| Category :: Business AllOther Articles |
Author :: Stephen D. Boyd |
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| Article Title :: Be Brief! |
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Be Brief!
by: Stephen D. Boyd
Centuries ago great speakers often spoke two hours and more. But today when sound bytes on television news are the norm and serious problems are solved in an hour on a television drama, audiences are most interested in speakers that get their points across in a short period of time. In a speech delivered to a Women in Communication audience, Patricia Ward Brash said, “Television has helped create an impatient society, where audiences expect us to make our point simply and quickly.”
Today great speakers are noted for their brevity. Billy Graham, in a recent city-wide campaign in Cincinnati, spoke about 20 minutes each night. Theodore Sorensen in his (read full article) |
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| Category :: Business AllOther Articles |
Author :: Eileen McDargh, CSP, CPAE |
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| Article Title :: Tough Times Demand Resilient Leaders |
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Tough Times Demand Resilient Leaders
by: Eileen McDargh, CSP, CPAE
The stock market gyrates with unpredictable and heartburning results. Icons of solid companies become straw figures before balance sheets. Children are abducted from their front yards and networks of terrorists spiral throughout the world. Religious institutions cast shadows of duplicity while El Nino brings strange fish to the California coasts and out-of-control fires head toward ancient Sequoias.
Tough times. It's enough to cause all of us to stand like the proverbial "deer in headlights", mutter "the sky is falling", or else spring into action. The latter would be fine but it's often a knee-jerk response based o (read full article) |
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| Category :: Business AllOther Articles |
Author :: Tom Levine |
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| Article Title :: Is an ARM Right For You? |
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Is an ARM Right For You?
by: Tom Levine
Let’s start by taking a look at 7 key elements of an adjustable rate mortgage:
1) ARM defined: While a fixed rate loan is constant and never changes throughout the life of the loan, an adjustable rate mortgage changes periodically. The interest rate of an ARM goes up and down based on whatever external index it is tied to. Add the lender’s “margin” to that, and you’ve got the rate. Add costs to that, and you’ve got the APR.
Other considerations include the fixed period, the adjustment date, and the adjustment interval. There are built in risk management devices such as caps, conversion clauses, rate ceilings, rate floors, period (read full article) |
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| Category :: Business AllOther Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR That Entrepreneurs Often Overlook |
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PR That Entrepreneurs Often Overlook
by: Robert A. Kelly
If that sounds like you, here’s what you may be missing once the new enterprise is launched
Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise.
PR that uses a fundamental blueprint to deliver external stakeholder behavior change – the kind that leads directly to achieving your venture’s objectives.
And PR that persuades many of those important outside folks to your way of thinking, then moves them to take actions that help your new enterprise succeed.
That’s why you as a small business owner must gear up to deal with the unattended p (read full article) |
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| Category :: Business AllOther Articles |
Author :: Bryan Small |
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| Article Title :: It Pays To Be An Ace |
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It Pays To Be An Ace
by: Bryan Small
On Jan 1st 2005 a new online payment processor and wealth-building system will be arriving on the Internet. PayAce’s CEO Pedro Dispenza kindly took time out to answer some questions about this new service. Interviewed by Bryan Small 2004
[Bryan] Pedro, PayAce - ANOTHER online payment processor? Does the online community need another electronic payments system?
[Pedro] I believe that with the number of people that daily gain access to the internet, there will be room for many similar service providers, just like there are many different banks in the real world.
[Bryan] In a nutshell, could you give a brief overview of what the PayAce system can o (read full article) |
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| Category :: Business AllOther Articles |
Author :: Charles M. O'Melia |
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| Article Title :: 401(k) Plans |
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401(k) Plans
by: Charles M. O'Melia
Excerpt from the book 'The Stockopoly Plan'. by the author Charles M. O'Melia
I’ve been in and interested in the stock market so long (one year shy of forty years) I can remember when the Mutual Fund pages in my home town paper were just one page! (The DOW was under 700.) Now it looks like there are more Mutual Funds then there are stocks listed on the New York stock exchange. I wonder how many billions of investor dollars are supporting these funds. How many investor dollars are supporting all the brokerage firms? How many times has 401(k) monies been given to a ‘financial expert’ to manage after retirement, then three years later the $400,000 (read full article) |
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