 Category :: Direct Mail Articles |
Author :: Nick  |
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| Article Title :: Building and maintaining an email list |
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Every time you send an email or newsletter to your list, one of
two things happens.
1. Your email makes a positive impression, and your readers feel
you are worthy of their attention and continued interest. Or,
2. Your email is disappointing in some way, and your readers
view the next email you send with a little less enthusiasm.
Put another way, every email or newsletter you send will either
build on or diminish the relationship you have with your readers.
My guess is that most retailers and publishers don't think like
this.
I have a feeling that most list-owners view their list as an
asset, to do with as they wish. There's money to be made from
that list, and they'll do wha (read full article) |
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| Category :: Direct Mail Articles |
Author :: Destination Direct |
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| Article Title :: Where Do Small Businesses Generate Sales Leads From? |
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Small businesses generate sales leads by using a variety of
methods. It is not necessary that small and medium businesses
use sales leads lists to generate sales lead. Instead a number
of small businesses use business networking and word of mouth to
generate sales leads. Since small businesses do not have an
extensive budget for sales lead generation, they tend to spend
it more on contact based methods such as networking events,
trade shows and limited deployment of direct marketing tactics.
Some small businesses do contact sales leads companies if they
are unable to utilize any of the above mentioned methods to
generate sales leads for their business. Sales lead generated
from lists take (read full article) |
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| Category :: Direct Mail Articles |
Author :: Alan Sharpe |
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| Article Title :: Your Fundraising Letter P.S.: 10 Ways to Write Powerful
Postscripts. |
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Your postscript is one of the most important parts of your
fundraising letter. It usually stresses the point of your letter
and asks for action. Some donors read it first. Some
professional writers write it first.
Since the P.S. is one part of your letter that you can be
confident your donors will read, you need to write something
there that will motivate donors to send you a gift or take your
desired action.
A donor reading a P.S. is a donor looking for information. And
that's your opportunity. So don't treat your postscript as an
afterthought. Here are some ideas to get you started on
finishing your letter.
1. SHOW WHAT A DONATION "BUYS"
"Remember, your gift of just $25. (read full article) |
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| Category :: Direct Mail Articles |
Author :: Sergey Push |
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| Article Title :: Hello, i want to test articles posting |
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ertyrt rtyr
(read full article) |
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| Category :: Direct Mail Articles |
Author :: Craig Garber |
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| Article Title :: How To Multiply Your Profits By Simply Cloning Yourself |
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Want to know a "sneaky" way to instantly generate more sales and
multiply your profits by "cloning" yourself?
You do?
O.K., then here it is.
What you want to do, is to go out and "clone" yourself.
Create another company that's selling the exact same thing you
are, change something about your marketing or your service or
product, and then start marketing it.
For example, if you're a personal trainer, change your marketing
to target a certain niche group of people to train ("Fitness For
Grandma")... or position yourself as the guy who only works with
Baby Boomers recovering from injuries.
Or maybe in this new spinoff business, you're the gal who only
works with post-partum women, and yo (read full article) |
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| Category :: Direct Mail Articles |
Author :: Jinky Mesias |
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| Article Title :: Postcard Printing Bridging Business and Customers |
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Communication is the key to any business endeavor. But then
again not all business owners have the time and the capacity to
meet personally or call individually their customers. It would
be a tasking as well as expensive endeavor to call every
customer just to update them on the latest happenings in the
company. However, there is one very effective tool that a
business owner may employ and that is through the use of
postcards.
What are postcards?
Postcards are your typical rectangular shaped piece of thick
paper or thin cardboard which are made for writing as well as
mailing without the need for an envelope. It is also far cheaper
than sending a letter. Its distinguishing characteristics
(read full article) |
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| Category :: Direct Mail Articles |
Author :: Alan Boyer |
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| Article Title :: Increase Your Referrals, Increase Your Marketing Results With
This Little Twist |
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Whenever you send out your direct marketing next time, send a
copy to people you know well, friends, relatives, networking
groups, chamber members you work with, committee members, trade
association members you know personally, but with a little
twist. Send a copy to anyone who knows you well.
If you send them the direct marketing piece it will appear that
you are marketing to those that are close to you and, sometimes,
that just isn't taken well, they feel imposed on. But this time,
when you send it, attach a post-it note over it, or paper clip a
note and wrap it around the top. Either hand write on the
post-it, or, as I do, I set up my printer to print 4 on an 8
1/2x11 sheet of paper, cu (read full article) |
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| Category :: Direct Mail Articles |
Author :: Craig Garber |
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| Article Title :: How To (Legally) Spy On Your Competition! |
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Today I'm going to be showing you a 100% legal way you can spy
on your competition, and why, if you're not doing this, you're
really missing the boat on some potentially ground-breaking
earth-shattering marketing ideas.
I'm writing today's tip from over on the west coast of Florida,
just outside of Tampa, where my family and I will soon be
relocating.
And you know what?
Sometimes it's refreshing to be looking at the world from a
different vantage point -- you see things differently that way.
You know what I mean?
Are you consistently looking at your business from your
customers and your clients point of view?
And even more important, are you looking OUTSIDE your business
for new ideas (read full article) |
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| Category :: Direct Mail Articles |
Author :: Alan Sharpe |
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| Article Title :: Fundraising Letter Templates Harm Your Non-Profit's Reputation
and Response Rates |
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Fundraising letter templates are a mistake. They insult donors.
They mislead fundraisers. And they don't work. You cannot
generate sustainable income, build relationships and retain
loyal donors by mailing fill-in-the-blanks letters. Here are
some sound reasons for avoiding boilerplate appeals.
1. They are, by definition, too generic
On the website of one fundraising coach is a "very general
donation request letter" that you are encouraged to customize by
filling in "the details that are specific to your organization."
The problem with this approach is that non-profit organizations
are radically different.
What, for example, does Mothers Against Drunk Driving have in
common w (read full article) |
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| Category :: Direct Mail Articles |
Author :: Alan Sharpe |
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| Article Title :: How to Introduce a New Product Using B2B Direct Mail Lead
Generation |
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How do you generate sales leads with B2B direct mail when your
product is not only new but also changes the category?
I am talking about the challenge being faced by Steve, a
subscriber to Alan Sharpe's B2B Direct Mail Tactics newsletter.
Here is Steve's challenge, in his words, followed by my
recommendations.
"I have two B2B prospects that I would like to start marketing
to. I am a rep for Amsoil Synthetic Lubricants and I own the
www.Bestsynlubes.com website. My major obstacle is getting
prospects to start realizing that the standard 3,000 mile oil
change interval is about to become obsolete. With Amsoil you can
safely extend your drain intervals out to 25,000 miles or 1 year.
"My two (read full article) |
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