 Category :: Entrepreneurialism Articles |
Author :: Ian McAllister  |
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| Article Title :: Make Money Scams Don't Work? No...You Don't. |
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| Are Make Money Scams Your Fault?
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Make money failure?
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If you toss a coin 100 times and it comes down heads 99 times, does that prove that it is a two- headed coin?
Match Your Abilities
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You have heard that if you invent a better mousetrap the world will beat a path to your door.
Imagine that you sell your invention together with full manufacturing and selling rights to 100 people. One make money purchaser is soon a millionaire because of your invention. The other 99 people clamor for their money back. It didn't make money for them (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Debbie LaChusa |
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| Article Title :: Is It Time To Kill Your Marketing Program? |
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| Ouch . . . sounds pretty drastic I know, but . . .
If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?"
Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving up and trying something else.
It's the age-old question of "When is the right time to put a marketing program out to pasture?"
This reminds me of my advertising agency days. We'd create a new ad campaign and (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Kirstin Carey |
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| Article Title :: Paying Referral Fees to Designers as a Creative Subcontractor - Should You Do It? |
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| Kirstin,
I am a faux finisher and I do some murals, too. When my clients ask me for referrals for designers, I give them names of people whom I think can help them. Should I let the designer know that I referred them?
- Arlene, Baltimore, MD
Arlene,
Not only should you let the designer know you referred someone to her, you should also ask for a referral fee or a percentage of the contract if she gets the client.
In the creative industry it is somehow "standard" for designers to get a percentage of contracts for murals, faux finishes, and other artistic work, but somehow it is not standard for the reverse. He who has the client' (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Kirstin Carey |
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| Article Title :: Stop Charging by the Hour and Make More Money as a Creative Professional |
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| One of the biggest challenges with a creative business is getting paid what you are worth. The root of the problem isn't that the client doesn't have the money and it isn't that the client isn't willing to pay you what you are worth. The root of the problem is how you are charging and how you are creating value in the mind of the client.
First, you must create a business based on value pricing and not hourly pricing. The number one worst way to charge (and most creative businesses are charging this way) is by the hour.
Frankly, it shouldnÂ’t matter how long it takes you to solve the clientÂ’s problems or provide your service, it should matter that the client is gett (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Debbie LaChusa |
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| Article Title :: Ready, Fire, Aim! |
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| You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"
Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did.
Let me tell you a little story. Up until last year, I was one of those people who planned everything down to the smallest detail. I guess you could say I planned things to death!
Ever heard of "analysis paralysis?"
Well I had it big time! I just was not comfortable doing anything, especially in business, until I had done ALL my research and put all my ducks in a row. As a result, it often took a long time to (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Debbie LaChusa |
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| Article Title :: Relationship Marketing: 10 Tips for Keeping Clients Happy |
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| You've probably heard the saying "It's easier to keep an existing
customer than to get a new one."
Well, it's more than just a saying, it's true.
That's why you want to take very good care of your current
clients or customers and do whatever you can to give them
lots of reasons and opportunity to buy from you over and over again.
Who wants to constantly be out there pounding the pavement
looking for new clients and customers? That's a lot of work. It's much
easier to up-sell or cross-sell to people who already
know and love you.
Here are 10 tips you can use to put a successful Relationship
M (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Debbie LaChusa |
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| Article Title :: Stellar Customer Service in 10 Simple Steps |
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| If you're like me, you've had plenty of experience with BAD customer service. Just think about the last time you had a bad experience with a product or a service.
Perhaps the product or service did not live up to the sales pitch. Maybe the company was unresponsive to your calls or emails. Maybe they did not do what they said they were going to do. Or they gave you the run-around when you called to report a problem or ask a question.
If you think about it, all of these negative experiences boil down to one thing, a lack of customer service. And a lack of customer service usually stems from a lack of customer focus. It seems many businesses have simply lost sight of (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Debbie LaChusa |
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| Article Title :: Take My Commitment (to Your Biz) Quiz! |
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| Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?
Here's 10 questions to help you find out:
(1) Have you taken the time to create a business plan?
A business plan ensures you have a well-thought-out plan for your business. It doesn't have to be a big, formal document. But it should outline your budget, your goals, and how you plan to achieve those goals. This way you have focus.
(2) Have you taken the time to create a marketing plan?
If you do (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Debbie LaChusa |
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| Article Title :: Tracking Your Way to the Top! |
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| I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.
Think about it.
If you never specify what your goal is, how do you go about achieving it? And how do you know when to celebrate?
Step One
Having a clearly defined, and written goal is the first step in creating a successful business.
How Will You Measure Your Success?
Whether you choose to measure your success in number of clients or revenue per month or year, or in any other terms, is up to you. The point is to establish a measurable goal.
Step Two
The second st (read full article) |
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| Category :: Entrepreneurialism Articles |
Author :: Debbie LaChusa |
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| Article Title :: Where Can I Find My Niche? Finding Your Ideal Prospects So You Can Sell To Them |
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| Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful.
Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably be short-lived.
Because neither of you have an understanding of the other, you must find a way to make a connnection to involve each other into the conversation.
The same holds true for marketing. You must make a connection with your audience if you want them to pay attention and stay (read full article) |
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