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 Category :: MLM |
Author :: Cas Amato  |
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| Article Title :: Managing Your Downline |
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So, you've joined that great money making scheme, and you've
even got a few members in your downline. So, now what? How do
you keep your sign-ups interested and working for you? And, yes,
I DO mean working for you. When you start out on a program, you
are effectively becoming the MD of your own organisation, and
all of those below you need your motivation, guidance and
assistance if they are to make money for themselves and, in
turn, make money for you.
The biggest mistake you can probably make is to think that once
you've got your sign-up, the hard work is over. You've got your
sign-up and you've made a couple of dollars, so why worry? Well,
as any experienced marketer will tell you, a sign-up commission
is fine, but the real bucks are made when your sign-ups start
signing up, and the residual bonuses start pouring in.
Therefore, when you've recruited someone into your program, the
work has only just begun.
One of the biggest problems you will find is that people join
your scheme, and then do nothing. It is surprising, but as much
as 90% of your downline will probably remain inactive. So, why
do these people join? Well, there can be many reasons. Some
people join programs out of curiosity, some to get the freebies
that were on offer, whilst others just don't know what they're
doing!
It's up to you, therefore, to motivate your recruits into
action. Now, this is not necessarily as difficult as it may
seem, provided that you remember the 3 golden rules:
1. Communication. 2. Communication. 3. Communication.
There is nothing worse than joining a new program and being left
to it with no advice or help from anyone. So, it is important to
start off on the right footing, by communicating with your new
program member from the outset - and keep it going. Here are 5
ways that you can achieve this.
1. Send a welcoming letter to all new sign ups. If someone has
joined your program, thank them for doing so. Let them feel
welcome and a part of your team. Make sure that they are fully
aware of how the program works, and offer help and advice if
they need it.
2. Answer all queries quickly. If somebody DOES ask for help,
don't ignore them, or it will be the last you'll hear from them.
Even if you don't know the answer immediately, a quick note back
to say, "I don't know, but I'll find out", will be much
appreciated. But, do remember to get back to them as soon as you
can.
3. Don't get frustrated with basic or idiotic questions. Bear in
mind that what appears to be a "stupid" question to you may not
be to somebody new to the Net - we are not all HTML/marketing
geniuses! Just remember, if they are contacting you, then at
least they are they are communicating with you.
4. If your program has a "Email your downline" facility - use
it! Email your people often. Tell them the latest news on your
program or give them hints and tips. If you haven't got much to
say, then tell them a joke - tell them anything. Just remind
them you are there.
5. Don't be afraid to repeat yourself. It's always a good idea
to save some of your messages, and repeat them periodically.
Remember that your more recent recruits won't have seen your
earlier messages, and it never does any harm for your long-time
downline members to re-read an earlier email. Conventional
wisdom states that a person needs to hear a message SEVEN times
before they will buy into it.
As stated, communication is the secret to managing your
downline. You Internet program is a business like any other.Like
all businesses, its most valuable resource is the people who
work for it. Therefore, since people like to talk, talk to them!
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