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Categories :: Business : Management Articles
 


 

Category :: Management Articles Author :: Henrique Ploger-Abreu 
 
 Article Title :: Inspirational Power ( Part 1 )
 
The Fundamentals of Strategic Marketing, Some Key Traits for Greater EffectivenessProbably, the greatest challenge to marketing management in the next five Years will be to change quick and fast enough, in order to keep pace with new technologies, new markets and new corporate values According to the definition of the AMA, “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. “Customer focus has nowadays become a cliché among marketers keen to win competitive advantage. But this issue deserves t  (read full article)
 
 
Category :: Management Articles Author :: Arvind Kumar 
 
 Article Title :: The "Better People" Fallacy
 
It’s easy enough to convince your own staff that better people will prevail, even against the odds. It’s what they want to hear. And surely in a marketing war quality is a factor as well as quantity.It is, but superiority of force is such an overwhelming advantage that it overcomes most quality differences.We have no doubt that the poorest team in the National Football League could consistently beat the best team in the NFL if it could field 12 men against the opposition’s 11.In business, where the teams are much larger, your ability to amass a quality difference is much more difficult.The clear-thinking marketing manager won’t confuse the pep talk at a  (read full article)
 
 
Category :: Management Articles Author :: Arvind Kumar 
 
 Article Title :: The "Better Product" fallacy
 
Another fallacy ingrained in the minds of most marketing managers is the belief that the better product will win the marketing battle.Behind the thinking of many marketing managers is the thought that “truth will out.”In other words, if you have the “facts” on your side, it’s only necessary to find a good advertising agency who can communicate those facts to the prospect and a good sales force that can close the sale.We call this approach “inside-out thinking”- that somehow the advertising agency or the sales force can take the truth, as the company knows it, and use this truth to clear up the misconceptions that reside inside the mind of the prospect.  (read full article)
 
 
Category :: Management Articles Author :: Martin Haworth 
 
 Article Title :: Ten Steps to Take the Work out of Work - Replicate Yourself!
 
They say that management can be a lonely place. A manager has to lead from the front, make challenging demands of their people and if part of an organisation, pass on the dictats of the more senior and remote bosses up at the top.Yet, a manager has the accountability to deliver – in fact that’s what they get paid for, so ultimately, they must be the one who puts in the most effort to make their workplace deliver, or else.When a manager tries to delegate, their people don’t always do as they wish for and sometimes that can lead to even more work. So often, managers fall back on that tried and trusted worker who they know will do it just right, at least in   (read full article)
 
 
Category :: Management Articles Author :: Craig Smith - 
 
 Article Title :: Multi-Channel Retail - Plan For Success
 
The maturation of multi-channel commerce More and more retailers are realizing the benefits of multi-channel retailing. Leveraging brand equity in multiple touchpoints has been proven to drive loyalty and interaction among consumers. With trends clearly showing the Internet as the core component to pre-purchase research, brick and mortar brands can ill-afford to take a wait and see approach as it relates to core multi-channel offerings. Three core enhancements must be executed flawlessly to have true multi-channel integration: • In-store associate kiosks Leveraging the eCommerce store within an in-store environment solves fundamental out   (read full article)
 
 
Category :: Management Articles Author :: Henrique Ploger-Abreu 
 
 Article Title :: Be a Change Agent ( Part 1)
 
Aligning business organizations to be successful in the present and keep on doing this in the future means to develop a new style of Leadership. To celebrate success in our days a leader most is able to craft a strategic vision, define objectives, design, implement and monitor the execution of a strategy and be a change leader in those same organizations.The success of these change initiatives depends largely on leadership and each leader’s ability to not only face change but to welcome it and facilitate it. In addition, leaders must ensure that those who work for them will not only accept the change but embrace it.Most change initiatives focus on the operational and proc  (read full article)
 
 
Category :: Management Articles Author :: Richard D S Hill - 
 
 Article Title :: Mobile CRM - It's Here Now
 
Today’s workforce is truly mobile. Most of us now work at the office, from home and on the road. ‘On demand access’ to critical customer information from anywhere is becoming a ‘must have’ facility. Now customers demand CRM access using a remote desktop or laptop accessing data through the Internet or on a handheld device. Suppliers are expected to have all the information at their fingertips at the moment of interaction. The same insight into their business and affairs are expected in a one-to-one meeting is expected when they phone into a call centre. Remote access is a genuinely useful tool that can help your company to reduce duplicate entry, administr  (read full article)
 
 
Category :: Management Articles Author :: Brent Filson 
 
 Article Title :: Four Ways To Achieve Great Results ... CONTINUALLY
 
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com Word count: 850 Four Ways To Achieve Great Results ... CONTINUALLY by Brent Filson Leaders live and die by results. For almost a quarter of a century, I've been teaching leaders of all ranks and functions worldwide to achieve not just average results but "more results faster continually." And "continually" is maybe the most importa  (read full article)
 
 
Category :: Management Articles Author :: Jim Donovan 
 
 Article Title :: You Can't Afford the Luxury of Disengaged Employees
 
In today’s business environment with increases in staff reductions and rapidly changing roles and responsibilities, it is crucial that all of your team members be fully engaged in the tasks at hand. According to a Gallup survey, 350 billion dollars are lost each year in American companies due to disengaged employees. How then do you minimize the impact of this costly problem within your organization? Below are key strategies to help you grow your people toward peak performance and enable you to produce quantum results with your team.Own your outcomeAll to often employees are quick to blame circumstances the economy or a host of other causes for their less than stellar outc  (read full article)
 
 
Category :: Management Articles Author :: Paul Lemberg - 
 
 Article Title :: Customer Advisory Boards
 
Customer Advisory Boards are a great source of information about your market and your business. Their advice is more valuable than any management consultant's. They provide real world counsel on what you are doing right, what you are doing wrong, and most important -how to stay competitive. After all, they're the customer. They're the one's who buy your stuff. Here's how to use your Customer Advisory Board for best results. 1. Make it win-win. As much as they might like to, your customers are probably too busy to be on your board as a favor. Let them know, if they haven't figured it out already, that participating on your board influences your organization to provide bett  (read full article)
 
 
 
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