 Category :: Marketing AllOther Articles |
Author :: Sean Burns  |
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| Article Title :: Marketing Via Messageboards & E-mail Discussion Li |
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Marketing Via Messageboards & E-mail Discussion Lists - An Alternative View
by: Sean Burns
One of the most suggested means of getting traffic to a site in the early stages is to get involved in messageboard and e-mail discussions on your topic of choice. The idea is that you can show your expertise and therefore get traffic to your site via your signature file (most discussion lists allow you to include your signature file with your post - a few lines with your name, site address and maybe a very brief description). Whilst this is a valid tip, I don't believe that the real reason for why you should do this has been investigated far enough previously.
Firstly, if you post an ad for you (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Derek Vaughan |
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| Article Title :: Making Money from Parked Domains |
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Making Money from Parked Domains
by: Derek Vaughan
Let me tell you a true story. A friend of my who likes to collect domain names was describing a few that he had acquired. While he has a wide range of domains in various categories, these particular domains were all related to web hosting.
Some of the domain names were similar to existing web hosting company names (or derivatives of web hosting company names). Others simply had ‘hosting’, ‘host’, or a related term in the domain itself.
So my friend and I were talking and he said something like, “Yeah, it’s a shame – if only I had the time to develop some content for some of these domains then (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: George Torok |
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| Article Title :: Marketing is a Long-term Investment |
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Marketing is a Long-term Investment
by: George Torok
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".
When times are tough some businesses stop marketing. They reason, 'No one is buying so why should I advertise?' The other time some businesses stop marketing is when they are selling like crazy. Again they figure - 'I can't handle any more business right now so why promote?'
Two key points here. Advertising is only one narrow form of marketing. Marketing is about sending messages. You send messages in a ple (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Karon Thackston |
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| Article Title :: Are Keywords Destroying the Flow of Your SEO Copy? |
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Are Keywords Destroying the Flow of Your SEO Copy?
by: Karon Thackston
With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.
When a Web site is created with the intent of having it ranked highly, one thing often h (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: J.L. Reid |
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| Article Title :: 3 Steps To Better Sales Copywriting |
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3 Steps To Better Sales Copywriting
by: J.L. Reid
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:
You’re nothing more than a salesperson.
There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in front of a typewriter.” True, few of us are using typewriters these days. The principal, however, remains unchanged.
We’re in sales. I know this. You know this. We all know this. Yet why does much of the copy out there, especially ads produced by expensive agencies, seem to miss the point?
If all we’re doing is sales, albeit transmitted through a written or broadcast mediu (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Dr. Lynella Grant |
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| Article Title :: Local Search and Internet Yellow Pages - A Whole N |
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Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales
by: Dr. Lynella Grant
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts.
That's about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desired products and services. They rely on search engines to find suitable vendors (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Isaiah Hull |
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| Article Title :: Explode Your Sales With Free & Exclusive Content |
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Explode Your Sales With Free & Exclusive Content
by: Isaiah Hull
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.
I personally suggest exploring the following two methods to increase your exposure:
1. Create exclusive content for websites and ezines. If you have worked to build a website or to promote a product, take your experience and package it into a coherent article that explains specific problems you have encountered and how you overcame them. If you ca (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Susan Friedmann, CSP |
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| Article Title :: The Power of Buzz |
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The Power of Buzz
by: Susan Friedmann, CSP
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.”
Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often, we base many of our purchasing decisions on information gleaned from friends and well-respected associates. We tend to listen (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Susan Friedmann, CSP |
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| Article Title :: 10 Tips For Bringing Your Event To Life |
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10 Tips For Bringing Your Event To Life
by: Susan Friedmann, CSP
Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee’s retirement, an incentive event for the company’s sales force, a fundraising event, a holiday celebration…the list goes on and on.
These types of affairs differ from your typical corporate business meeting, and you face unique issues and pitfalls when planning them. Rave program reviews are generally the result of the blood, sweat, and tears you devo (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Mike Snyder |
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| Article Title :: Three Cost Effective Ways to Get Bumper-to-Bumper |
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Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle
by: Mike Snyder
The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. They all can be given away at trade shows, as free gifts with orders, to new newsletter subscribers, etc. Try one or all three and watch your web traffic increase next time your vehicle is caught in traffic.
1.) Vinyl Lettering - Peel and stick individual vinyl letters on your bumper or rear window to spell your out URL. You can usually find vinyl lettering at your local hardware store or craft shop. The hardware store usually only (read full article) |
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