 Category :: Marketing AllOther Articles |
Author :: Dean Phillips  |
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| Article Title :: Want More Sales? Write A Barry Bonds Sales Letter |
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Want More Sales? Write A Barry Bonds Sales Letter
by: Dean Phillips
I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of home runs, year after year after year! Those are all things that great sales letters do and have done from the very beginning.
And believe it or not, of all the aforementioned intangibles, the number one intangible is loyalty. All great sales letters remain loyal to one of the oldest of all copywriting basics: the AIDA formula!
You MUST write every single sales letter us (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Kimberly Stevens |
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| Article Title :: Get More Clients Now! |
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Get More Clients Now!
by: Kimberly Stevens
Although David has been a graphic designer for a decade, he’s only been a business owner for a little over a year. He was becoming increasingly discouraged with his clientele. “I'm the only person in the business, and even though I’ve been in business for a whole year, I’m still having to spend a lot of time marketing to get new clients. And the ones I do get usually only have one small project for me for the entire year. To top it off, I don't even get to do the kind of work I really enjoy They all just want the basic logo, business card, letterhead job. I really want to work on full-scale marketing campaigns where I’m designi (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Jerry Lunsford |
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| Article Title :: Keeping Your Sub-Affiliates From Quitting |
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Keeping Your Sub-Affiliates From Quitting
by: Jerry Lunsford
One of the biggest if not the leading problem for internet marketers is keeping your affiliates from quitting. The time and effort that has been put forth to get your affiliates can seem like a waste of time if soon after joining your program they either opt-out or become inactive. Unless you are determined to succeed you may find yourself doing the same. Before we can hope to keep our affiliates active and motivated we must determine why they give up.
This article will not go into what motivates a person to get involved in internet marketing. Rather we will examine what happens after someone gets involved in marketing.
So (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Dean Phillips |
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| Article Title :: Pay-Per-Click Fraud Exposed--Part II |
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Pay-Per-Click Fraud Exposed--Part II
by: Dean Phillips
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."
Can you believe that? In other words, he's saying, I know the pay-per-click companies are stealing my money, but it's okay, because I've considered that fact ahead of time.
Unfortunately, that mentality is pervasive among pay-per-click advertisers. No wonder the pay-per-click companies aren't making stopping pay-per (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Bob Leduc |
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| Article Title :: 5 High-Impact Marketing Tips |
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5 High-Impact Marketing Tips
by: Bob Leduc
Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.
1. Promote Only One Thing at a Time
Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all ...and you lose the sale.
Tip: Offer new customers a related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale withou (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Bryan Brandenburg |
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| Article Title :: Internet Nielsen Reports |
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Internet Nielsen Reports
by: Bryan Brandenburg
What if you were able to have access to your competitor's web statistics? What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to? What if you could tell how successful a campaign was or if their recent press release had any impact? Would that be a strategic advantage?
The Nielsen Ratings of the Internet
There is an incredible marketing research tool called the Alexa Toolbar that you can find at www.Alexa.com. Alexa is owned by Amazon and is essentially the Nielsen Ratings for the Internet.
Relative Traffic Rankings
When you install the Alexa Toolbar you will be able to see (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Bryan Brandenburg |
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| Article Title :: Search Engine Keywords - What Do People Search For |
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Search Engine Keywords - What Do People Search For?
by: Bryan Brandenburg
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.
The Overture Company
Overture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! you'll see anywhere from 1-3 paid promotions appear at the top of the search page and then others at the end. These are paid advertiser listings and (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Dean Phillips |
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| Article Title :: SEO: The Good, The Bad And The Ugly |
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SEO: The Good, The Bad And The Ugly
by: Dean Phillips
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
The aforementioned article was also bestowed the title of, "Worst SEO Article Ever" by someone on the forum.
Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason, certain SEO's seem to be taking my articles personally. That's their problem!
My articles are not aimed directly at SEO's or search engines per se. My articles are aimed at the people who ut (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Cory Threlfall |
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| Article Title :: Super-Affiliate's! What Are They... How Do I Find |
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Super-Affiliate's! What Are They... How Do I Find Them and Why They're Your... TICKET To Online Success!
by: Cory Threlfall
Do you see this term often online and end up confused to what it means and the purpose they serve online?
It sounded really mysterious to me when I first came across the term which peeked my curiosity and led me to research the term further to find out exactly what the term meant and more importantly what there roll was in the Internet marketing world.
The information I discovered was Astonishing!
What I'm about to reveal to you in this article will blow your mind and hopefully take away the mystery and answer the questions you once had about what a 'Super-A (read full article) |
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| Category :: Marketing AllOther Articles |
Author :: Dean Phillips |
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| Article Title :: The Truth About Overture's Pay-Per-Click Program |
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The Truth About Overture's Pay-Per-Click Program
by: Dean Phillips
Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look.
Overture's pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match. However, for this article, I'm just going to be talking about Precision Match.
Precision Match (formerly Pay-For-Performance Search). According to Overture the program allows you to:
List your business in sponsored search results across the web.
Control your position by the amount you bid on keywords.
Set your own price-per-cl (read full article) |
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