 Category :: Marketing Direct Articles |
Author :: Sasha Peters  |
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| Article Title :: Why Direct Mail Advertising Works And How To Lower Your Costs |
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| I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased to have found out about those beautiful plaques, my daughter just loves them."THAT is direct mail advertising at work.If you have a product or service that needs exposure you can mail 1,000 or more sales messages at reduced postage rates. That's a savings of at least 14 cents on lettersize and 51 cents on oversize for each piece by using Canada Post's Addressed Admailâ„¢ postal option. Postage could be even lower but that depends on (read full article) |
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| Category :: Marketing Direct Articles |
Author :: Christopher Given |
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| Article Title :: Direct Mail |
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| Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that’s available at the time. Whether you budget is £600 or £6000, I can show you how it’s done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearly all web site owners will not have every one of these simple methods in place right now. Please pick at least two that y (read full article) |
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| Category :: Marketing Direct Articles |
Author :: Harmony Major |
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| Article Title :: Dirty Hooligan! What a Crude Street Corner Come-On Taught Me About Direct Response Marketing |
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| Can't get a date?No, I mean to your website.Day in and day out, I see marketers address "filet mignon" prospects like $10 streetwalkers.How do they expect to get the sale (or the signup, or the download, or the ___) like THAT?It's all about converting "ho-hum" browsers to excited, active BUYERS ... right?Hmph. Not that way.Come with me as I tear through one crude, street corner come-on, showing you how it relates to YOUR direct response website ... and how marketing like this can grind sales to a screeching halt.:::::::::::::::::::::::::::::::::
THE COME-ON
:::::::::::::::::::::::::::::::::I was walking downtown on business (read full article) |
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| Category :: Marketing Direct Articles |
Author :: DeAnna Spencer |
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| Article Title :: 60 Ways to Increase Your Mail Order Catalog Sales |
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| This article is meant to inform. Please don't construe this as legal advice.
Perfection in a mail order catalog is like infinity...you can continually approach it but never quite reach it. In the case of many catalogs it is not necessary to achieve perfectionor even approach it very closely in order to make the catalog vastly more profitable than it is at present. Relatively small improvements can result in a more-than-proportionate enlargement of that all-important figure on the bottom line of the financial statement.
Making as many improvements as possible as quickly as possible isprobably the most profitable procedure. But even making e (read full article) |
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| Category :: Marketing Direct Articles |
Author :: DeAnna Spencer |
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| Article Title :: 101 Ways to Improve Your Direct Mail Response |
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| Direct mail can be a powerful way to reach your customers. However, it is only powerful if used effectively. Here are some tips to help your direct mail campaign be successful.1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times. If you increase your mailings by 25%, you shouldincrease your sales by at least the same percentage.2. Use a P.S. on every direct mail letter. This is second inimportance only to the headline.3. Don't forget to thank your customer for their order. Enclose amessage with orders... and include another merchandise offerwith the "thank yo (read full article) |
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| Category :: Marketing Direct Articles |
Author :: DeAnna Spencer |
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| Article Title :: Secrets And Top-Tips Of Mail Order Advertising |
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| Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator!
When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects!
Different types of merchandise or services demand completely different advertising media. Your ad must be built around the ADVANTAGES of the product and designed to APPEAL to the specific customers who will BENEFIT from your offer!
Since you MUST spend advertising dollars in order to make (read full article) |
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| Category :: Marketing Direct Articles |
Author :: DeAnna Spencer |
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| Article Title :: Secrets to Profitable Mail Order Products |
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| The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.Generally speaking, everybody either in or wanting to get into mail order, feels that they have the final answer to what the general public will beat a path to their door to buy. The problem is that once they've invested a good deal of hard-earned cash and countless hours, their programs don't sell quite as well as they had hoped they would. Thus it is that these people begin to feel that they've left something out or perhaps not doing "som (read full article) |
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| Category :: Marketing Direct Articles |
Author :: DeAnna Spencer |
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| Article Title :: Profitable Mail Order Guide |
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| Selling products and/or services through the mail is a popular way of doing business. Millions of people from all walks of life, and in all parts of the world are "into" mail order, with more coming in every day. Some of them are grossing in the millions, others are chalking up sales figures of several hundred per month, and there are others who only give it a quick try, make a few dollars and drop out.
Mail order selling appeals to almost everybody with a desire to get rich. Generally, it doesn't require complicated equipment, a lot of start-up capital, or an expensive office. Mail order is a kind of business that can be run by anyone from the comforts of his or her own home. (read full article) |
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| Category :: Marketing Direct Articles |
Author :: DeAnna Spencer |
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| Article Title :: Money-Maker's Secrets to Renting Profitable Mailing Lists |
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| As an entrepreneur involved in selling and/or promotion of something by Direct Mail, you should already know that most important aspect of your mailing have to do with the sales letter or circular you send out, and the mailing list you use. With these thoughts in mind, and assuming you've got what should be an order-pulling sales letter or circular, let's focus our attention specifically on the problem of finding mailing lists that produce profitable orders.Common sense should tell you that without a good mailing lists, the time and money you spend for market research, advertising layout and knowledge relating to the "rules of direct mail," will just be wasted effort. In other word (read full article) |
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| Category :: Marketing Direct Articles |
Author :: DeAnna Spencer |
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| Article Title :: The Beginner's Mail Order Business Guide |
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| No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation.
INTRODUCTION
The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is different, but there are common elements that apply to most mail order businesses, as well as some specific characteristics that may vary from business to business. The following suggestions were developed to assist you in avoiding costly mistakes. Apply the various points as they relate to your specific business.
COMPANY NAME
* (read full article) |
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