 Category :: Marketing Articles |
Author :: Darrin F. Coe  |
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| Article Title :: Consumer Styles: Research Review |
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According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”.
The perfectionist consumer style, which describes a consumer that searches carefully and systematically for the best quality in products tend to learn through serious, analysis and through both active and observation oriented learning. These types of consumers are highly goal oriented.
The brand conscious, price equals quality consumer tends to be oriented toward buying the more expensive, well known brands tend to find choosing known brands an expedient (read full article) |
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| Category :: Marketing Articles |
Author :: Anna-Marie Stewart Venton |
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| Article Title :: How "Available" are YOU? |
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How "Available" are YOU?
By Anna-Marie Stewart Venton
The internet can be pretty scary at times. Do you realise how easy it is to access your personal information? Your phone number, name, address? Even get driving instructions on how to get to your location (if you`re in the USA)??
Did you know that www.google.com works as a telephone directory?? If you`re in the USA, anybody can find you through their search engine. If you`ve got an unlisted number, this won`t apply to you:
Go type your phone number into the search box in this format 555 444 1212
(no dashes or anything). It`ll bring up your full name and address, (read full article) |
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| Category :: Marketing Articles |
Author :: Kristy A. Taylor |
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| Article Title :: The Power of FREE |
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| Every single day thousands of people from around the world arelogging on to the Net for the very first time. Every single daythousands of people from around the world are attempting tofactualize their dream of running an Internet business from home.And every single day, these same thousand people are searchingthe Net for that ultimate product or service that will BE theirhome business.Would you love to be the one selling these same people theproducts and services that they need? I'll just bet you would!But firstly you need to get these peoples' attention. You wantthem to visit your site but so does every other marketer outthere. What you need i (read full article) |
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| Category :: Marketing Articles |
Author :: Bob Osgoodby |
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| Article Title :: What Makes A Great Online Ad? |
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| Trying to sell your product or service online differs from allother forms of advertising, and very few people seem to realizethat this is completely different from all other traditionalforms of advertising. Print media allows the use of attentiongetting graphics. Radio allows music or jingles and of course TVprovides both visual as well as auditory stimuli.Now a Web Page can also do this, but you have to get people thereto see and/or hear your message. Spending a lot of money for aWeb Page that no-one sees is like putting a "Bill Board" on amajor highway and putting your Ad on the back of it. Sure you mayget an occasional person who walks behind it (read full article) |
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| Category :: Marketing Articles |
Author :: Ernie West |
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| Article Title :: Banner Ads Don't Work, But Non-Banners Do! |
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| Make your banner look like text on a page. This is what I call a "non-banner" (close to "no-brainer"). If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on average. Why is that? It's because we have learned to ignore advertising. Every day we are bombarded with sales pitches in newspapers, on the radio, on television, on highway billboards, and so on. It becomes background noise that we learn to tune out. Something that doesn't appear to be a sales pitch will receivemore attention. Intelligent surfers are looking for information. They want to find out about something and be told h (read full article) |
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| Category :: Marketing Articles |
Author :: Grady Smith |
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| Article Title :: Banner Ads: How To Quadruple Clickthroughs Using Proven Tech |
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| It’s a fact…Businesses right now are wasting thousands of dollars onineffective advertising.In fact, a large majority of business owners are satisfied whenthey place a banner ad and double their investment.Are you in this category? Do you pull mediocre results from everybanner ad you place? Want to start placing ads that pull 4, 10,even 20 times the amount you invested? Of course you do!Here’s how to create devastatingly powerful banner ads that getpeople clicking!First, you need to walk a mile in your prospects shoes. Whatturns them on? What key words will stop them dead in theirtracks?Understanding who your a (read full article) |
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| Category :: Marketing Articles |
Author :: Robert Jillie |
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| Article Title :: Can You Write Online Ad Copy That Sells? |
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If there is one skill that contributes to the success, or failure, of an online business more than any other single skill, it has to be writing online ad copy.
Designing your own web site is important but we all know that it is the Text that sells not the graphics or fancy scripts.
Getting traffic to a web site is important but if your add copy is poorly written you will not only loose the sale you will also quite possibly loose a potential customer for life! (Think about how lost much revenue that will cost you)
The ability to create your own products is definitely something everyone should try to do, but if you have a properly written sales offer you can hire a developer to (read full article) |
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| Category :: Marketing Articles |
Author :: Bob Osgoodby |
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| Article Title :: Banner Ads |
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| When Internet Advertising was in its infancy, banner ads quicklybecame a major player. Statistics were readily available, andthey allowed campaigns to be planned, evaluated, and changedwithin a matter of days instead of weeks.Businesses developed with the sole purpose of managing anddistributing these ads. Click-thru rates were developed, andpeople starting placing banner ads on their web pages. Threebasic plans ultimately evolved. The first was basically a "swaparrangement" where people simply traded banner ads with oneanother. This was difficult to manage and people usually keptthese swaps buried in some remote corner of their web site. There (read full article) |
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| Category :: Marketing Articles |
Author :: Martin Avis |
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| Article Title :: Are You Fine or Fantastic? |
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| It takes a small child to make us see sense sometimes.My 7-year old daughter loves school and on the daysthat I collect her, I always greet her with,"Hi Charlotte, how are you?"And nine times out of ten she answers,"Hi Daddy, I'm brilliant!"It is impossible not to smile at such an openexhibition of enthusiasm. Her positivity is infectious.Yet, like most adults, it took a while to dawn on methat I could learn something from my own child.I was thinking about her when I met a businesscolleague the other day."Hello, Martin," he said as we automatically shookhands, "how are you?"It was on the tip of my tongue (read full article) |
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| Category :: Marketing Articles |
Author :: David Callan |
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| Article Title :: Banner Design Tips |
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| Banner advertising is by far the most popular and widespread formof advertising on the Internet, almost every website has someform of banner advertising on it. There's just no escaping thebanner on the net.Even though we have all read the news about the decliningeffectiveness of banners on the web, I still believe that withthe right 'ingredients' banners can be a good source of visitorsand income for most webmasters.There are five of these ingredients that I'd consider the mostimportant, using all or most of them will always enable you toget a higher click through for your various banners. I'll listthem and then continue to discuss each one (read full article) |
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