 Category :: Marketing Articles |
Author :: John Alexander  |
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| Article Title :: 20 Ideas for creating traffic rich, search engine friendly p |
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| Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". For clarification on these type of issues, let's start by explaining some simple ground rules looking beyond the jargon and terminology. Do Search Engines Hate Doorway/Gateway Pages? To answer this we'll examine it in two steps. Let's understand: 1. What it is that the Search Engines "HATE"? and then... 2. What type of pages the search engines "LOVE"? With this approach it will help us gain some understanding of the criteria that is m (read full article) |
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| Category :: Marketing Articles |
Author :: Grady Smith |
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| Article Title :: 20-Point Checklist EVERY Sales Letter Must Pass! |
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| Sales letter not pulling like you want? Need a quick "fill in the blanks" formula for marketing your next product? Here are 20 essential components of the hard-selling sales letter: 1) Does your headline speak directly to your potential customer and give them a strong, specific benefit of your product or service? 2) Did you start with the strongest benefit of your product or service, then work your way down to include the least important benefits for your potential customer? 3) Do you explain how your product or service is better or different compared to your competitors? 4) Does your sales letter speak directly to your prospect? In other words, instead of say (read full article) |
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| Category :: Marketing Articles |
Author :: Claudia Temple |
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| Article Title :: 7 Tips to Create a Must-Read Newsletter |
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he daily grind starts with a cuppa Joe and a quick scan of the email inbox. As your brain starts to kick in, you recognize a few 'from' addresses and a slew of e-newsletters. Wait…here's one of your favorites. Click on it and settle in for a good read as you sip your steaming coffee.
Have you ever noticed that you open certain e-newsletters as soon as they pop into your email box? Others languish unopened until your finally clean everything out weeks or months later. Wonder why?
It's the content.
If your e-newsletter is well-written and full of relevant content, it stands a good chance of being opened. If your personality shines through and your voice is heard, well (read full article) |
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| Category :: Marketing Articles |
Author :: Suzanne Falter-Barns |
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| Article Title :: Why We Hate to Promote Ourselves |
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In the last week or so, I've begun enrolling people in the next session of my Platform Push Coaching Program on my other site, www.getknownnow.com. And boy, has that been interesting. In a few brief encounters, I've learned a lot about the power of permission.
The course is demanding; it requires these coaching students to really make a commitment to building their platform. Over six months they work on creating a brand phrase and identity, creating a branded website, setting up media kits, head shots, developing ezines and blogs, speaker materials and media mailings. The course requires a lot, but it promises a lot, too.
So I f (read full article) |
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| Category :: Marketing Articles |
Author :: Martin Day |
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| Article Title :: 20 Top tips to writing effective surveys |
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| Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys.1. What is the purpose of the survey?Surveys are conducted for many reasons. By phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t loose sight of its purpose.2. Title the surveyThe survey title is a golden opportunity to instantly summarise a surveys objective and grab the attention of invited respondents. Respondents (read full article) |
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| Category :: Marketing Articles |
Author :: Talbert Williams |
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| Article Title :: 20 Ways To Convert Visitors Into Subscribers! |
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| 20 Ways To Convert Visitors Into Subscribers!1. You could offer your visitors a discount on allthe products you sell if they subscribe to your freee-zine.2. You could offer your visitors a free ebook ifthey subscribe to your free e-zine.3. You could offer your visitors a free subscriptionto your private web site if they subscribe to yourfree e-zine.4. You could offer your visitors a free advertisementin your free e-zine if they subscribe.5. You could offer your visitors a free tangible giftif they subscribe to your free e-zine.6. You could offer a free automatic entry into yourcontest or sweepstakes if they subsc (read full article) |
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| Category :: Marketing Articles |
Author :: Kimberly Krause Berg |
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| Article Title :: 20 Ways to Improve Newsletter Conversions |
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| We’ve all seen them.They come in various sizes, and though they look innocent enough, they’re really a mysterious black hole leading to something even more puzzling.A newsletter!Hard to believe, but it’s true. A newsletter signup box can be that easy thing you stick in a corner, yet you come to realize it’s not earning its keep. People aren’t signing up. Not long ago I did some troubleshooting for a company who couldn’t figure out why there were so few subscribers to their newsletter. After they received my report, they wrote back,” To be honest, we put that up because we were told its good to have a newsletter.” Nobody told them it takes a lot more th (read full article) |
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| Category :: Marketing Articles |
Author :: Alexandria K. Brown |
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| Article Title :: 20 Words That Kill - At Least When It Comes to Spam Filters |
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| Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered withlegitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter. These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score (read full article) |
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| Category :: Marketing Articles |
Author :: John Jordan |
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| Article Title :: 2005 Super Bowl Ads... Winners & Losers |
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| Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon team won. But, as far as Super Bowls go, the losers played well. For those who care, the Eagles actually covered the 7-point spread. T.O. is the deal, too. At least on the field, anyway. They had a chance late in the game, but poor field position and bad clock management did them in. Scoring from 95 yards out with 48 seconds left? That's a tall order. So is getting/maintaining ad recall 48 hours after the final gun. Whose $80,000 per second ad was worth it? Who would've done better by writing me a fat check for $2.4 million? (read full article) |
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| Category :: Marketing Articles |
Author :: Alexandria K. Brown |
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| Article Title :: 21 Questions to Ask Any List Service Before You Sign on With |
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| If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.1. Do they use MULTI-PART MIME technology? You'll need this if you want to publish an HTML newsletter. Otherwise you’ll have to send out multiple versions for users who can read HTML, users who can't read HTML, and users on AOL.2. Do they offer some type of ORIENTATION OR TUTORIAL? If you're new to the game and/or technologically challenged then you'll appreciate any type of help they offer for new clie (read full article) |
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