 Category :: Marketing Articles |
Author :: Charlie Cook  |
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| Article Title :: Improving Lead Generating and Conversation Rates: Think Like a Farmer |
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| John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a couple of inquiries per week.Both businesses were spending a lot of money to get attention but weren’t converting this attention to leads.Are you having the same problem?Marketing is a lot like farming. You can’t just head ou (read full article) |
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| Category :: Marketing Articles |
Author :: Priya Shah |
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| Article Title :: Neuromarketing: Smart Marketing Or Jedi Mind Control Trick? |
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| In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.Why we often let unconscious biases affect our opinions about people who are taller or have a different skin colour. And why we find it even harder to explain them when asked.I consider "Blink" essential reading for all marketers. I mean, which blue-blooded marketer wouldn't love to know how the workings of their customer’s brain will decide whether their new packaging is going to work or fail?Or why their new website is converting far fewer visitors than (read full article) |
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| Category :: Marketing Articles |
Author :: Greg Roworth |
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| Article Title :: Target Marketing - What Are You Aiming For? |
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| Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, “Fifty percent of my advertising doesn’t work.” When questioned why he continued to do it all, he replied, “Because I don’t know which half isn’t working.”Over the course of the last century, most traditional advertisers accepted this situation as a reality that had to be put up with. The result has been that many organisations now develop marketing strategies based on the objective of “branding,” with the hope that brand recognition will attract customers.Today it is only really viable for large organisations with huge advertis (read full article) |
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| Category :: Marketing Articles |
Author :: Scott Ginsberg |
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| Article Title :: Spice It Up! Rib Festival Teaches Us About Product Value |
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| The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.My Dad and I attend every year. And it's our tradition to sample a few ribs from each of the cookers and ultimately choose our favorite; after which we return home and pass out from meat overload.Now, amazing sauce, tender meat and spicy rib-rub notwithstanding, I noticed a few environmental elements that altered the perception of certain cookers' value.Lines
Like my Dad always says, (read full article) |
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| Category :: Marketing Articles |
Author :: Steven Gillman |
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| Article Title :: Why You Buy |
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| Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices. Here are some of the things the studies have shown thus far:Decision ParalysisOne study showed that customers spent more when given four samples of jam to taste than when they had twenty to choose from. Too many choices seemed to lead to an inability to decide. Limiting options may be a useful sales technique, according to this research finding.Sunk-Cost FallacyPeople are more likely to attend an event if they paid for the ticket than if they got it free, even with the same information an (read full article) |
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| Category :: Marketing Articles |
Author :: JoAnn Hines |
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| Article Title :: Packaging Trends You Cannot Overlook (part #1): |
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| 1) People are buying in smaller quantities.
Our busy lifestyle keeps many people from eating at home on a
daily basis. Gone are the days of the sit down dinner with the
entire family. When these occasions due occur it’s usually a
holiday or a special occasion.What this means to you: People are looking for smaller sized
packages and are willing to pay a premium. An example is the
3-pack baking potato; quality potatoes in a three pack that can
cost as much as a 3lb bag. Why? People don't use three pounds of
potatoes before they go bad.2) Time is not on your side.
Consumers are looking for the quick fix. The ready to eat or with
minimal preparation market is booming. (read full article) |
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| Category :: Marketing Articles |
Author :: JoAnn Hines |
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| Article Title :: 10 Packaging Tips That Will Make Consumers Buy Your Product |
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| The customer is king/queen. We have all heard this mantra. It’s up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.1) Understand the customer. The problem today is that one package may not satisfy the needs and requirements of all buyers. There are numerous niche markets out there that require specialized packaging. So if you are targeting one of those, do your research first. What works for one target market may not work for another. EX: Child resistant closures on medicines are almost impossible for those over 50 to open.2) Find out wh (read full article) |
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| Category :: Marketing Articles |
Author :: Bill Willard |
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| Article Title :: Market Planning -- Getting the Word Out |
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| “There are those who get things done and those who think about getting things done.”
--Col. Wesley L. Fox, USMC (Ret)Marketing cannot be hit or miss; it must be part of your business model. Formal market planning systematically addresses getting profitable new business while maintaining and increasing the profitability of your current business (busy people often overlook opportunities that are right in front of them).That means, if selling is reaping the harvest, marketing is sowing the seeds.Some SBOs and independent professionals try getting by with an unfocussed, transactional approach; the savviest among them zero in on well-defined, validated market se (read full article) |
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| Category :: Marketing Articles |
Author :: Gley Yahya |
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| Article Title :: The first Steps You Have to Do When You Email to New Subscribers
to Earn Trust & Be Respected As An |
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This short email in opt tutorial shows you some of my favorite
tips and techniques for dealing with new subscribers to get them
hooked so they stay in your list.
The main goal of email in opt tutorial is to explain how to
develop a communication process with your new subscribers to
build trust.
One of the biggest aspects of online business is trust, and how
you are perceived. If you make a bad first impression, or come
off as someone just in it for the money, people are smarter than
that. They'll see it coming a mile away, especially with all of
the scams and people getting ripped off today.
Email in opt tutorial is composed with two main parts if you
neglect one part things will go wron (read full article) |
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| Category :: Marketing Articles |
Author :: Greg Roworth |
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| Article Title :: What's Your Marketing Weak Link? |
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| Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. Each link must bring your customer closer to the next sale. Any link that takes the customer further away from the sale, makes your marketing program inefficient and causes you to lose money.There are many areas where the system can break down and cause expensive waste of potential. For example, I see many retailers who invest enormous amounts on advertising to bring customers into their store, only to lose potential sales through poorly trained sales people who don’t know how to help people buy what they want (read full article) |
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