 Category :: Marketing Articles |
Author :: Betty Liang  |
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| Article Title :: To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring |
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| It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. (“Tchotchke” is Yiddish for those corporate giveaways you see at tradeshows, usually small trinkets branded with the company's logo. If the tchotchkes are really cool, some people even call them “swag” or “schwag.”)It is not uncommon for marketing managers to spend upwards of $20,000 per event for straight swag. For some of the higher-end swag, it could cost up to $30 pe (read full article) |
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| Category :: Marketing Articles |
Author :: Robin Henry |
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| Article Title :: Has the "Free Report" Had Its Day? |
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| For years now we have been inundated with offers of Free Reports. Most promise to tell you how, in a few hours per week, you can make incredibly huge sums of money or achieve some other benefit. And it's not only on the web you find these offers. I subscribe to an informative, inexpensivemagazine called "Australian Business & Money Making Opportunities", ostentibly to keep my finger on the pulse of small business. Every issue is chock full of advertisements, many offering a free report. Just a few offer free information.But what pulling power do free reports or free information have over readers if they simply provide them with information advertisers want them to read to pr (read full article) |
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| Category :: Marketing Articles |
Author :: Linda P. Dessau |
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| Article Title :: Write It and They Will Come – 5 Ways that Written Information Products Can Help You Build Your Bus |
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| Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that – a product that contains information.A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. A written information product is valuable to you because it can help you to build your business. Here's how:1. You can create a targeted list of names and email addresses. By offering a written information product available at your website, such as a free e-course or special report (read full article) |
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| Category :: Marketing Articles |
Author :: Jeffrey Nelson |
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| Article Title :: Loan Officer Marketing – Why Realtors® Don’t Read Your Brochures |
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| When you place brochures from every mortgage company side by side, you can’t help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized attention and a commitment to professionally serve the client.This is fine and dandy for consumers, but what about your brochure for real estate agents? If you’re giving to agents the same brochure you give to clients, does it help you stand out? Probably not - and even if you do have a separate brochure for agents, does it avoid the 3 most common (read full article) |
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| Category :: Marketing Articles |
Author :: Wendy Cobrda |
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| Article Title :: Demographics For the Masses |
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| Information is the lifeblood of the economy. That’s especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and six-figure budgets.That situation is ripe for change, according to the CEO of Catosphere, Wendy Cobrda. “Many companies use the U.S. Census Bureau data, because of its low cost, but last year’s data often isn’t good enough for today’s marketplace”. And what if you need a finer-grained solution than the 10,000 foot view that the Census d (read full article) |
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| Category :: Marketing Articles |
Author :: Jeffrey Nelson |
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| Article Title :: Mortgage Marketing and Advertising – The Magical Ingredient |
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| Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you’re struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time and rendering quality service. You’re not necessarily an expert at how to attract more new clients, especially from real estate agents, where most of the purchase transactions occur daily.If your mortgage marketing and advertising strategy doesn’t have real estate agents lined up at your door begging to use your services, chances are you're missing the m (read full article) |
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| Category :: Marketing Articles |
Author :: Jeffrey Nelson |
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| Article Title :: Mortgage Marketing to Realtors – Creating a Memorable Positioning Statement |
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| Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement. It is a no nonsense statement of how you want to be perceived. It provides direction and focuses around your claim of expertise. It answers the questions:- What do you do, and for whom?
- What is your niche?
- What makes you different from the competition?
- What is the customer benefit of that difference? Wr (read full article) |
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| Category :: Marketing Articles |
Author :: Jeffrey Nelson |
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| Article Title :: Mortgage Originator Marketing – Differentiate or Die |
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| One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions one of two ways.First, if all competitors appear the same and there are too many to choose from, consumers won’t make any decision. Instead they’ll continue procrastinating. It’s the same when you go to a restaurant with a hungry appetite. You’re instantly paralyzed when you’re handed a 10-page menu from the waiter. There are too many choices.Secondly, (read full article) |
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| Category :: Marketing Articles |
Author :: Harry Hoover |
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| Article Title :: D.A.N.C.E. With Me |
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| Recently, a client asked what he could do to help my business, but I wasn’t ready with the answer. A lot of us probably miss these opportunities because we don’t think through what we need and how to respond when someone offers to help promote us.Let’s take a look at the D.A.N.C.E., a few simple ways you can enlist your network to help promote your organization.Distribute and Display. Do you have literature or product samples that you can ask someone in your network to distribute for you? Perhaps you could ask them to place your information in their next client mailing, or hand out your brochures or samples at an upcoming meeting they are attending. If they have a hig (read full article) |
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| Category :: Marketing Articles |
Author :: Harry Hoover |
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| Article Title :: Calling All Carbon-Based Lifeforms |
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| Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.Marketers waste a lot of time and money when they consider everyone a prospect. It requires research and a lot of thought, but for my money one of the most important elements to marketing success is clearly defining your audiences.Geography allows you to target locations more finitely by country, state, city, neighborhood, and telephone number. You can target digital locations by knowing Internet service provider and email service information.Demographics helps you define audiences by s (read full article) |
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