 Category :: Marketing Articles |
Author :: Maja Rehou  |
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| Article Title :: How to Create a Newsletter that Works - Part 1 |
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| There are many marketing methods available to help you promote your business. Whether a brochure, web site or other promotional items, how do you decide which method will work best for you? Networking, cold calling, client meetings are all fundamental to business development, but they leave little time to meet the large number of prospects needed to adequately grow your business.A company newsletter has the ability to expose your service or product to more people in less time than traditional marketing methods such as networking or client meetings; and is less expensive than paid advertising.Newsletters are a good way to communicate with clients and prospects, whethe (read full article) |
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| Category :: Marketing Articles |
Author :: Maja Rehou |
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| Article Title :: How to Create a Newsletter that Works - Part 2 |
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| When trying to decide whether a newsletter is the way to go there are four elements you must consider that are critical to its success; they are commitment, cost, frequency and size.Commitment
The first thing to consider when starting a newsletter is whether you and your staff can commit to this initiative over the long run, which also includes supporting it financially. Make certain that everybody involved is on board from the beginning and that once started you continue to publish it for a minimum period of time. You want people to become familiar with your newsletter and turn into loyal readers. This takes time and consistency. Starting one and then deciding to stop after (read full article) |
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| Category :: Marketing Articles |
Author :: Maja Rehou |
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| Article Title :: How to Create a Newsletter that Works - Part 3 (Content) |
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| The most important component of a newsletter is its content. It is the one element that can either make or break the success of your publication. If you want people to read your newsletter on a continual basis, you must produce interesting, valuable content.Keep in mind the 20/80 rule. Eighty percent of your content must be informative, whereas only 20% should be advertorial in nature. The type of content and its format depend on your readership. Since the newsletter’s purpose is to generate interest in your firm, you should produce content that highlights your skills, and showcases past projects, innovative solutions and awards. You can also build customer loyalty by includ (read full article) |
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| Category :: Marketing Articles |
Author :: Maja Rehou |
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| Article Title :: How to Create a Newsletter that Works - Part 4 |
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| Once you decide that newsletters are a marketing stategy that will work for your business and have come up with content that will pull readers in, the final step to creating a successful newsletter is making it appealing and attractive to the reader using appropriate style, tone, layout and design.Style and Tone
Newsletters need to be well organized and have a clear navigational structure. This can be achieved using page numbering, headings and sub headings. A table of contents should also appear on the first page in a box or call out so that readers can find the information they are interested in quickly and easily.For readers to respond positively to a newsle (read full article) |
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| Category :: Marketing Articles |
Author :: Gaetan Giannini |
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| Article Title :: Marketing Planning with some Wisdom from Uncle Marty |
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| A strong marketing plan needs to start with a clear understanding of the Vision of your company or business unit. Marketing is a powerful tool when used properly, but it will not get you anywhere unless you know where you want to go. Therefore the first step in your planning exercise is to establish a Vision for your organization. You can define Vision as what you want your business to be in 1, 2 and 5 years with respect to sales, image, products, customers and staff.From this point you need to set some Vision oriented goals. These goals can be very simple, but should be written. Examples are sales in units or dollars, sales growth, profit, change in image, number of leads gener (read full article) |
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| Category :: Marketing Articles |
Author :: Windsor Pennicott |
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| Article Title :: The Winners Approach To Sales And Marketing: How The Pros Use Incremental Innovation To Win |
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| Take two random companies “A” and “B”. They are both facing stiff competition and the marketing and sales budgets are fixed in stone; how would they go about increasing revenues?The marketing manager from company “A” might try to convince the finance department to increase its budget or try to invoke a jolt of energy into the sales force via pep talks or threats to increase sales for the upcoming quarter.This approach, though sometimes work in the short-term, is generally very stressful and less predictable in the long-term. When quotas aren’t met everyone usually trades blame which leads to more frustrations.Is their another way?Enter the world o (read full article) |
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| Category :: Marketing Articles |
Author :: Windsor Pennicott |
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| Article Title :: 10 Tips To Help Every Marketer Convert More Prospects And Keep Them Coming Back For More |
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| 1. Begin with the customer in mind.
Remember, everything begins and ends with your customers. Try to
imagine being them. Mentally take a stroll with them, talk to them and
share their wants and frustrations. Try to feel what’s going on in
their minds?2. Now, craft a solution in the form of benefits that will satisfy those
wants.
Now that you’ve entered your potential customers’ minds, can you see
those wants? Can you feel how satisfying it would be if the perfect
set of benefits were to be offered at the right price. Now write down
those benefits.3. Create or offer existing products or services that match those benefits.
Once you’ve foun (read full article) |
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| Category :: Marketing Articles |
Author :: Mary Eule |
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| Article Title :: Tips on Pricing Your Product or Service |
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| “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.”
--Henry FordWhile pricing your product or service is an important consideration, I think it receives way too much emphasis and attention. Yes, you need to price your product/services wisely… after all, you’re in business to earn profits. The problem arises when business owners hyper focus on pricing, instead of value.Below are some general tips on pricing… However, it’s important that you note the following:1. I am hesitant to recommend universal pricing strategies for all products and services because critical variables differ signi (read full article) |
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| Category :: Marketing Articles |
Author :: Peter Hickey |
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| Article Title :: Business- How to Win New Clients |
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| A lead generation system for coaches?To develop a lead generation system, try not to sell in the first instance. But rather to supply helpful information that informs your prospects on how to potentially solve their problems.This idea of adding value to your prospects is called education based or relationship marketing. The effect is achieved by providing prospects with valuable ideas and helpful information on topics that are most important to them. The goals are to build trust and establish a dialog that is not just centred around a sales pitch.The following steps show you how to implement this system to win new clientsStep 1: Define y (read full article) |
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| Category :: Marketing Articles |
Author :: Beth Woodward |
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| Article Title :: Create FUN in Your Business - as if You Were a KID! |
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| My business is created around fun and yet I didn't realize that I was still holding back. I wasn't paying attention to those inner messages saying, "...really create this the way you want it," because I thought that's what I had done.I finally GOT IT one day after I figured out how to market my business and have FUN at the same time. Here is an example from one part of my business. See if this rings true for you.After creating my first exciting marketing program new ideas began springing up. I told a friend, I wanted to create additional "fun" programs but kept getting stuck. She said, "You like brainstorming, its part of everything you do, create a single program aroun (read full article) |
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