 Category :: Marketing Articles |
Author :: Kent Lewis  |
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| Article Title :: Think Global, Act Now: Nine Steps to an International Marketing Strategy |
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| As technology breaks down geographic and cultural communication barriers, even small businesses can often tap into the global marketplace. If you think your business is too small to pursue international business opportunities, think again. Get a jump on those opportunities by following the 9 steps outlined below.Research
Unless you spend excessive amounts of time in foreign countries or soak up knowledge like a Jeopardy Champion, you're probably not able to make an informed decision about a global strategy without doing your homework first. Start with the low-hanging fruit: talk to your coworkers, peers, family and friends. Find out what you can about countries and markets (read full article) |
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| Category :: Marketing Articles |
Author :: Brent Dees |
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| Article Title :: 6 Tips For Building A Successful Life & Business |
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| 1. Define Success. Everyone has a different definition when it comes to success. For some, it may be primarily focused on the financial. Others may see success as achievements primarily in the personal realm. I suggest defining success from financial, personal, and spiritual areas of life.2. Develop a Personal Strategic Plan. Most people have goals, but few have outlined specific plans for achieving them. Having a plan enables people to clarify what they want to accomplish, develop a track to accomplish their desired result, and provides a structure to stay focused on their preferred future.3. Manage your Plan Yearly, Quarterly, Monthly, Weekly, Daily. M (read full article) |
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| Category :: Marketing Articles |
Author :: Enigma Valdez |
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| Article Title :: Four Killer Marketing Secrets |
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| If you are looking to improve your marketing results, then you need to follow these quick & easy guidelines.1. Know your consumer. You just cannot market to a market that you do not know. You have to get to know your market as if it were a person. What motivates that “person” to buy your product? How old is the average person buying from you? What gender are they? Where do they live? What kinds of jobs do they have and what is their income? The more you know about your market, the more you are able to target your message effectively.2. You need to have the right timing to market effectively. You can have a great marketing message, but your market will not be interested i (read full article) |
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| Category :: Marketing Articles |
Author :: Dr. Gary S. Goodman |
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| Article Title :: Today's Marketing: The Art of Hustling Air, And Then Some! |
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| If you could go back in time, to say 1985, and tell a venture capitalist that you had a great idea, taking water and putting it into plastic bottles and selling it for a buck or more a shot, what do you think he’d say?Perhaps, “You’re crazy! No one will pay for something that they can get, free!”And what if, in the next breath you said, “Better yet, I’m going to sell bottled air that people will inhale through nostril tubes, and I’ll call the places where they get their snorts, oxygen bars.”Or, what if you said you had the contrarian idea of placing the label of a shirt on the outside of the collar, for advertising purposes, instead of the inside; or t (read full article) |
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| Category :: Marketing Articles |
Author :: Brian James |
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| Article Title :: Maximising Business Growth |
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| While there is no guaranteed route to business success there are key methodologies that you can apply to your business. These include key survival and success factors and building customer value. Let’s consider these aspects in greater detail.Survival & success factors.
Two key survival factors are delivering customer value and producing bottom line profit. Let’s take a mobile cleaning services business as an example where the barriers to entry into business are quite low. While you do have to invest in equipment, these costs are relatively modest. You don’t have to invest immediately in massive organisational costs of premises and numerous staff. These overheads can be take (read full article) |
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| Category :: Marketing Articles |
Author :: Lonnie Robinson |
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| Article Title :: What Does the Term, "Butterfly Marketing" Mean? |
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| What is meant by the term, “Butterfly Marketing?” In this his article, I will give you a clear and concise definition.Before I discuss what the term “Butterfly Marketing” is, I would like to give a brief definition of what is commonly known as the “Butterfly Effect”.In 1963, Henry Lorenz found some abnormal data in a weather computer, while doing some research on weather and global climates. His theory was that the simple flap of a butterfly’s wings could cause small shifts in weather pattern. Based on Lorenz’s findings and lecture in 1972, a meteorologist stated that if this theory was in fact correct, one flap of the wings of a seagull could change the cour (read full article) |
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| Category :: Marketing Articles |
Author :: JoAnn Hines |
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| Article Title :: How To Use Valentine's Day As a Marketing Tool |
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| Valentine's Day is coming up and it’s not just for sweethearts
and lovers. It’s the perfect time to let those who have supported you over the years know that you appreciate them. It’s the perfect time to rekindle a business relationship with someone you have lost track of. It also provides a nice time to send a reminder to clients you haven't heard from in a while. Check in with them and mention that it is time to place another order. The opportunities to reconnect are limitless. Make sure that you use the occasion to your advantage.To get yourself back in someone's memory book, put your creative hat on. Don't just go out and buy a box of Valentine cards. Think about what (read full article) |
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| Category :: Marketing Articles |
Author :: Christopher B. Nelson-Jeffers |
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| Article Title :: Part 1 of 4 - How To Create an Effective Church Ministry Marketing Plan |
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| Does your church or ministry have an Evangelism plan? How effective are you at reaching prospective worshippers and members? Here are the four steps you MUST follow if you want to kick-start your growth for the next 12 months ..."Evangelism" vs. "Church Ministry Marketing"To a great number of pastors and other leaders in the church, the terms "church" and "marketing" hardly belong in the same article, much less in the same sentence, and never NEVER together.To many people, the term "marketing" instantly brings to mind slick, expensive corporate advertising campaigns, with sleazy, fast-talking salesmen, manipulating honest, hard-working consumers into buying things t (read full article) |
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| Category :: Marketing Articles |
Author :: Glenn Harrington |
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| Article Title :: Marketing Tip - Avoid Direct Competition |
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| Coca-Cola and Pepsi-Cola have been engaged in direct competition for over 100 years, which is about 99 years too long. Originally marketed as health tonics, the two products are very similar, cost about the same, cater to the same market, and have never established any meaningful product differentiation. Such protracted, intense competition would be very, very costly to most businesses in most industries. There’s a lesson in it for all of us, though.prosper in peace
Direct competition is an unnecessarily difficult way to do business. The level of difficulty relates to the maturity of the market and the innovative capacity of the competitors. Yet, all markets mature and it (read full article) |
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| Category :: Marketing Articles |
Author :: Christopher B. Nelson-Jeffers |
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| Article Title :: Part 3 of 4 - How To Create an Effective Church Ministry Marketing Plan |
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| Does your church or ministry have an Evangelism plan? How effective are you at reaching prospective worshippers and members? Here are the four steps you MUST follow if you want to kick-start your growth for the next 12 months ...Step 2 - Know Your Target AudiencePerhaps this (and the points that follow) should be listed first, as they are critical to the crafting of your church ministry marketing (evangelism) plan, but it is important to impress upon you the necessity of having a well-thought-out, balanced, and written plan in the first place.This point and those that follow are however all key points in the creation and execution of your evangelism and marketing pl (read full article) |
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