 Category :: Marketing Articles |
Author :: Richard A. Jenkins  |
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| Article Title :: A Paradigm for Business Decisions: |
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Every day we hear or say that this was good or that was bad. For example, most reactions to the Enron scandal did not praise those who made money but to say they did it the wrong way. Martha Stewart’ stock did not drop because she was convicted of a crime. She hasn’t been. Her brand has been tarnished by the perception that she had done something wrong. Society punished these businesses in part by taking away money and/or opportunities. On the other hand, businesses and people who do right are often rewarded with success and profits. This reality creates a practical motive to do right, even if one does not have a personal one. The difficult question is: “How to decide whatâ (read full article) |
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| Category :: Marketing Articles |
Author :: Grady Smith |
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| Article Title :: 5 Deadly Effective Sales Letter Profit Boosters You Can Use |
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| 1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for ananswer, and separates the buyers from the uninterested. Of course some believe that by asking questions you run the risk of someone responding "no", and therefore, they won’t read your sales letter. While this is true, if you ask the right questions, you’re deeply engaging those that are interested. And those that stop reading weren’t going to buy anyway. Here’s how it works… By reading this article, I know that you are interested in increasing the response of your sales letter. An (read full article) |
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| Category :: Marketing Articles |
Author :: Joe Vitale |
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| Article Title :: The Third Ghost |
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The Third Ghost
Or, Why I Offered $1,500 for a Book
by Dr. Joe Vitale
http://www.AttractANewCar.com
I've been haunted by three ghosts in my life. The third one just appeared last month. I never know why they pick me, but the relationship usually leads to a brief glimpse of fame and fortune. Maybe this time won't be any different.
The first ghost came to me in 1989. I was reading the famous "Robert Collier Letter Book" and came across the name Bruce Barton. I'm sure thousands have read the same book, saw the same name, but did not have the same experience I had.
I got chills. Something awakened inside me. (read full article) |
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| Category :: Marketing Articles |
Author :: Wayne Perkins |
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| Article Title :: A Perfect Mothers Day Gift: Publish Your Mom's Story As An E |
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The Perfect Mothers Day Gift: Publish Mom's Story As An E-book
Mothers have always have been giving their lives unselfishly for their families. In the past few decades many have had to juggle careers, familes and households. Mothers do not receive the income or accolades of major sports figures and nobody is writing about Mothers and their positive contributions.
With new technological advances over the years in e-book publishing, it is now possible to publish an e-book about your Mom and present it for the world to see.
It will cost you a little time but it won't cost you money. This gift is what your Mother really wants. What is an E-book?
An e-book is simply a digital (read full article) |
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| Category :: Marketing Articles |
Author :: Debbie LaChusa |
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| Article Title :: 5 Easy Ways to Create Great Info Products |
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| So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business. So now you have to decide what you’re going to write or speak about. So just how do you come up with the content? Well, you can start with looking at the knowledge you have that could truly benefit your prospects and customers. What do you know a lot about, that your customers and prospects don't? What information could you provide that could help them to improve their business, or make them happier, or show them a different way to (read full article) |
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| Category :: Marketing Articles |
Author :: Sharon Davis |
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| Article Title :: A Practical Guide To Starting A Business |
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Starting a business can be an exciting prospect....or a frustrating, confusing task that seems impossible to conquer.
Which one will apply to your situation will depend on how well you plan, how much you educate yourself, and how disciplined you are in following through.
Many people start out with a great idea, but don’t know how to translate that idea into a viable business.
==Where Do I Start?
Your first step should be your business plan. Many would-be entrepreneurs will skip this step, choosing the fly-by-the-seat-of-your-pants method instead, but starting a business without a business plan is like embarking on a long journey to an unfamiliar place without a map.
(read full article) |
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| Category :: Marketing Articles |
Author :: Aran Kay |
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| Article Title :: "5 Facts That Will Have You Re-writing Your Web Site In A Hu |
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| Do you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing against them. Instead we should embrace them and use this knowledge to our advantage. Here's what the facts are and how they're going to affect your website. 1) Where Do Eyes Go First When Your Homepage Comes Up? Contrary to what you might think, it isn't towards the graphics or photos like in print advertising. Instead your prospects eyes will first go to the copy. Specifically your headline and sub-heads. (read full article) |
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| Category :: Marketing Articles |
Author :: Mark Tse |
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| Article Title :: 5 Free Online Advertising Channels For Your Business |
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| What a wonderful invention it is, this thing we call the Internet!
If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free. What's best is that there is a seemingly endless number of these wonderful finds, what with the Internet being a vast network of constantly evolving ideas and all!
Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge! It doesn't matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your busin (read full article) |
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| Category :: Marketing Articles |
Author :: Larry Dotson |
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| Article Title :: 3 Hot Traffic Generation Strategies! |
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3 Hot Traffic Generation Strategies!
by Larry Dotson
1) Make It Worthwhile
Make your web site worth revisiting. Give your visitors original content, free e-books, information web site links, free useful software, etc. For example, if thousands of other web sites are pro- moting the same free e-book and that's what you're promoting too, people are likely to have already downloaded it and won't visit your web site.
2) Make People Talk
Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. You could also offer them other things in return for referrals (read full article) |
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| Category :: Marketing Articles |
Author :: Christopher |
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| Article Title :: 5 Great Ways To Advertise Your Web Site! |
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| 5 Great Ways To Advertise Your Web Site!1. Directory LinkingCreate a small directory of web sites on your niche topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the home page – the rest below yours, and call it Top Ten or Twenty most visited. This technique will get lots of people to link to your web site and give you free advertising. 2. Bonus AdvertisingDo you have a product or service that doesn't sell well? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package. (read full article) |
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