 Category :: Marketing Articles |
Author :: Harry Hoover  |
| |
| Article Title :: Advertising Is Dead. Long Live PR. |
| |
| Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I’ve been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their book that has moved me from suspicion of advertising’s demise as a brand-builder to conviction.As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believable so that your advertising will have credibility wh (read full article) |
| |
 |  |
| |
| Category :: Marketing Articles |
Author :: Mike Banks Valentine |
| |
| Article Title :: Advertising Is Dead! Viva le SEO! |
| |
| The King is dead! Long live the King!The death of Louis XIV. was announced by the captain of thebodyguard from a window of the state apartment. Raising histruncheon above his head, he broke it in the centre, andthrowing the pieces among the crowd, exclaimed in a loudvoice, "Le Roi est mort!" Then seizing another staff, heflourished it in the air as he shouted, "Vive le Roi!"—Pardoe: Life of Louis XIV., vol. iii. p. 457.Now I'll be the first to admit that I'm not the captain ofthe bodygaurd for Advertising, so the task of announcing thedeath of advertising is not among my responsibilities. Nor isfinding a successor to the throne. No, I do (read full article) |
| |
| |
| |
| Category :: Marketing Articles |
Author :: Karon Thackston |
| |
| Article Title :: Making Your Sales Copy Sell… Even In A Recession |
| |
|
by Karon Thackston © 2002
http://www.copywritingcourse.com
http://www.ktamarketing.com
I was talking with a group of business associates the other day and one question popped up that was of particular interest. “Is everyone finding that sales come MUCH slower these days?” The answer from all on the call was a resounding yes! The next question won’t surprise you… “What do we do about it?”
There is no doubt that individuals and business people alike are becoming more and more cautious with their money. Rather than buying anything and everythi (read full article) |
| |
| |
| |
| Category :: Marketing Articles |
Author :: Jeff Schuman |
| |
| Article Title :: Advertising Marketing Online |
| |
| The websites below offer the best in advertising marketing
online, marketing, advertising, internet marketing and
advertising, email marketing, online advertising, free
advertising and more.
You can have the greatest product in the world, but if no one
knows about it who cares. There are many ways to market and
advertise your products, both online and offline. Newspaper,
radio, magazines, flyers, ezines, banners, internet marketing,
business cards, search engines, word of mouth, leads, opt-in
leads and more.
Right now there are 2 very effective ways for advertising and
marketing online.
1. Pay Per Click Advertising
2. Article Marketing
With pay per click advertising you can ge (read full article) |
| |
| |
| |
| Category :: Marketing Articles |
Author :: C. Bailey-Lloyd/LadyCamelot |
| |
| Article Title :: Advertising Methods: Understanding & Implementing Key Market |
| |
| Being the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we offer a broad array of alternative healing arts' schools, I wanted to explain exactly how successful marketing can lead to maximum, effective exposure. After a little research, I discovered quite a few interesting things about how advertising works. The Nielsen ratings are a classic example of how marketing techniques are applied. In the United States, Nielsen Media Research provid (read full article) |
| |
| |
| |
| Category :: Marketing Articles |
Author :: Angelique Watkins |
| |
| Article Title :: Advertising on a Budget |
| |
| Direct Mail is a multi-billion dollar a year business. If you are advertising on a small budget; direct mail is the lowest cost to start your business. The latest incentive we hear on TV, Billboards & Radio Advertisements is to sell all kinds of future planning products. First, we need real potential customers.With good planning there could be greater probability for successful income with a good mailing list.Postcards cost less to mail than a first-class letter. A few pennies add up when multiplied by hundreds and thousands of pieces of mail. Postcards are a way to get your message across to every hand they touch.Newsletters can provide information about your busines (read full article) |
| |
| |
| |
| Category :: Marketing Articles |
Author :: Ross Dalangin |
| |
| Article Title :: Advertising on a Tight Budget |
| |
|
You will say I'm on a tight budget. Don't worry, there are several ways to promote your business on a tight budget. You must be creative. There are several ways to advertise your product and services in the internet. To get exposures you need:
1. A website to display your product and services in the internet
2. When emailing put your URL (universal resource locator or sometimes called uniform resource locator ex. http://www.webquartet.com)
3. Visit chat rooms and approach the chatters to visit your site (ex. Mirc, visit mirc.com)
4. Sign on the guestbooks and put your URL
5. Be active on message board (read full article) |
| |
| |
| |
| Category :: Marketing Articles |
Author :: David Selman, Tracker-Outdoors.com |
| |
| Article Title :: Advertising on Tracker Outdoors |
| |
| Advertising your outdoor related website, services and products on Tracker-Outdoors.com has some major advantages.....Reaching your customers just got easier, a lot easier! Tracker-Outdoors.com has the right advertising package for you. We target your advertising by topics of interest. This is your opportunity to start advertising on the Internet at unbeatable rates. Stand out from your competition! As an advertiser and sponsor, you'll get:One full web page on Tracker Outdoors dedicated to promoting your website, service and products located within related content pagesNavigation Bar ExposureAdvertisement of your website in each monthly edition of our newsletter, " (read full article) |
| |
| |
| |
| Category :: Marketing Articles |
Author :: Adam Kling |
| |
| Article Title :: Autoresponders: Clinically Proven To Increase Sales (Part 2) |
| |
|
Autoresponders: Clinically Proven To Increase Sales (Part 2)
by Adam Kling © 2001
http://www.mybizhosting.com
http://www.myservlethosting.com
In Part 1 of "Autoresponders: Clinically Proven To Increase
Sales" you learnt why you should use autoresponders in your
business and why over 40% of our population need your
autoresponder messages in order to come to a final decision
regarding your products or services.
Generally speaking, autoresponders are used to:
* stay in contact with your customers
* promote products, s (read full article) |
| |
| |
| |
| Category :: Marketing Articles |
Author :: Shahnaz Rauf |
| |
| Article Title :: Advertising – Target Your Audience |
| |
| Lately you have been hearing a lot about targetedadvertising. To convert a major percentage of your sitevisitors into buyers and maximize the return on youradvertising dollar you need to target youradvertising. But what is targeted advertising? Togain insight you first need to answer the followingquestions:-Is your product gender related? (males, females orboth)-Is your product age related? (Toddlers, kids, teens,young adults, the middle ages, elders)-Which particular interest group will your productappeal to most? (Home, entertainment, education,personal, Health, small business, corporations etc.)-Who will most likely b (read full article) |
| |
| |
| |
| |
| Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 [92] 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 508 509 510 511 512 513 514 515 516 517 518 519 520 521 522 523 524 525 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540 541 Next |
Article Categories
