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 Category :: Music |
Author :: by Bob Bentz  |
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| Article Title :: Ringtones Provide Fashion Statement for Women |
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Ringtones Provide Fashion Statement for Women
By Bob Bentz Ringingphone.com
When it comes to ringtones, the battle of the sexes continues.
While ringtones are universally popular with both males and
females, females tend to purchase them more, according to a
recent study by M:Metrics.
The measurement firm reports that 11.6 million American females
downloaded a ringtone in August compared to 9.9 million American
males. There's also a difference in the genre of music that the
sexes prefer. Females purchased 66% of the pop ringtones sold
and 65% of the country ringtones sold. Not surprisingly, males
dominate in the testosterone-laden world of heavy metal and hard
rock ringtones where males purchase 68% of such ringtones.
The findings are not a surprise to Anthony Wayne who publishes
the Cool Ringtones Blog (www.coolringtones.blogspot.com). "Males
were the early adopters of ringtone technology, but now ringtone
providers are seeing their largest orders being placed by
females who want to accessorize their cell phones the same way
that they accessorize their outfits. Ringtones provide
personalization and a fashion statement to females and allow
males to project their masculinity to those around them."
The most popular kind of ringtones is rap ringtones; 6.7 million
Americans downloaded a rap ringtone in a recent month. The next
most popular categories are rock or alternative ringtones, pop
ringtones, TV/movie/game theme ringtones, and classic rock
ringtones. Rounding out the top 10 ringtone genres are country
ringtones, hard rock and heavy metal ringtones, voice ringtones,
oldies ringtones, and dance or electronic ringtones.
"Ringtones are all about making a personal statement of who you
are, especially in the teen and young adult demographics," said
Wayne. And 22 million Americans are making personal statements
every month.
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