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 Category :: Music Articles |
Author :: Anna Rowe  |
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| Article Title :: 3 Critical Truths About P2P File Sharing Networks. |
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Confused about file sharing networks and the risks
involved?
If so, you're not alone. Many people looking to get free music
downloads online have unanswered questions about the hazards
involved when using p2p networks - and are equally unsure about
possible RIAA lawsuit risks.
So here are crucial facts and important information you need to
know about p2p file sharing sites before using them!
File Sharing Download Truth #1: File sharing networks are
extremely controversial.
Although file sharing applications have been ruled legal in a
court of law, controversy lies in the fact that file sharing
software can be used illegally. How? Anytime a user of a p2p
software pro (read full article) |
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| Category :: Music Articles |
Author :: Lee Holley |
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| Article Title :: Using Music To Better Your Life |
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After several years of studying the art of music and being
Involved in the music business/marketing I have learned a
lot of important lessons that apply to all business and even
people's lives.
Most of my study has been in the field of music marketing, but
as the wheels of my mind have been turning and with the
experience I've had with Direct Sales, I want to encourage you
to explore this as a way to expand your business...and provide
a new outlet of fun for yourself too!
Why in the world do you want to spend time listening to music?
If you're like me, you're business life is already too consuming
and you need to spend less time on non-related activities,
not more!
First, it' (read full article) |
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| Category :: Music Articles |
Author :: Kenny Love |
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| Article Title :: The Case Of The Great CD Cover Mystery |
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Storyline: A detective is hired to crack the great mystery on
why a band's CD is not selling.
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Characters: Detective John Clark, Lead Singer Deb Turbulent,
Bassist Chris Jones, Guitarist Jeff Zane, Keyboardist Jay Davis,
Drummer Bill Webb
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It was a sunny but cool Monday morning, about 10:30 a.m. I had
made it in late because, well, that isn't your business. Anyway,
I listened to Sherry, my receptionist, rag me about being late
after telling me that I had a couple of calls from a dame that
seemed quite upset that I was not here yet. After this weekend,
a dame was the last thing (read full article) |
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| Category :: Music Articles |
Author :: Kenny Love |
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| Article Title :: How To Promte CDs aT Gigs You Don't Play |
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Here are several questions for you to ponder:
* How much would it be worth to you to learn how to promote
your CD at gigs you never even play, but create a large number
of sales from these gigs just the same?
* While these particular gigs are promoting your CD, at the
same time, what if you could play a completely different gig and
get paid for it while also selling CDs at it and, in fact,
possibly *doubling* and *tripling* your CD sales profits *each*
night?
* Even better, what if you could not only do this in your own
local area, but also do it regionally, nationally, and even
internationally?
What I'm speaking of, is major cross promotion and incredible
joint venture partnering (read full article) |
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| Category :: Music Articles |
Author :: Kenny Love |
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| Article Title :: Why Colleges Are An Independent Musician's Goldmine |
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Most musicians, independent or major, understand that the
college market is one of their prime markets, if not their
leading market for radio airplay and media coverage.
In contrast, however, most musicians do not seem to take
complete advantage of this market and "milk it for all it is
worth," so to speak.
As an example, artists send their CDs to college radio stations
and newspapers seeking radio airplay, feature interviews and/or
music reviews. Even if you get airplay or press coverage, it is,
at best, limited and short-lived.
However, since colleges also present the lowest rates for
affordable and consistent advertising, musicians should take
ongoing advantage of this market (read full article) |
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| Category :: Music Articles |
Author :: Kenny Love |
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| Article Title :: What To Do Immediately After Getting Radio Airplay |
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So, let's say that you have successfully managed to get a few
radio stations playing your music. What's your next step?
Are you simply waiting on the charts to come in each week in
order to learn if your single is moving up (or down)?
If you would like to get a bit more yardage out of your
airplay, here are two ways to, not only capitalize on your
current airplay, but to also (possibly) move up radio charts
even faster.
1. Station IDs
I venture to say that most musicians who are promoting
themselves probably never consider asking the stations that are
playing their music in regular rotation for an opportunity to do
a station ID.
Now, if you are unfamiliar with what station ID (read full article) |
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| Category :: Music Articles |
Author :: Kenny Love |
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| Article Title :: Specialty/Mix Shows: Untapped Goldmines |
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It is generally understood by most people, whether or not they
work in the radio industry, that commercial radio stations,
one-on-one, still carry the most listeners in the terrestrial
broadcast world. This is versus non commercial, public, and
college stations.
Hence, their large listenerships are, in part, why it is
difficult for new independent artists to break into their main
rosters directly for airplay. Additionally, their listenership
numbers are why commercial station rates are the most expensive
as well.
But, there is a "back-door" approach that can get your music on
commercial radio stations from the onset that eliminates your
need to "build up" to them by first going throug (read full article) |
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| Category :: Music Articles |
Author :: Kenny Love |
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| Article Title :: Setting Up In-House Retail Sales |
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Now, that you are familiar and likely connected with online
music sales sites, such as CD Baby, or combination
online/offline retail sites, such as The Orchard, you are
probably comfortable in having your music distribution and sales
fairly covered.
But, what if you could get even more music sales, and even more
profitable income?
I'm speaking of consigning your product to retail stores, but,
with one exception...consigning your product nationally, or even
internationally.
For all concerned, "consignment" means placing your music in
retail stores on a trial basis, then collecting payments when it
sells, with the retailer keeping a portion of your sale.
You see, as consignment go (read full article) |
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| Category :: Music Articles |
Author :: Kenny Love |
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| Article Title :: Music Testimonials: Another High-Value Pre-Seller |
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In my experiences, most independent musicians do very little, if
anything, in the interest of generating advance exposure for
their upcoming new music releases. This is, most likely, due to
not having a strong enough budget in most cases.
When I was writing my first music handbook fifteen years ago, I
contacted a Phoenix radio music director for one of my book's
interviews and asked how important advance promotion was for new
music releases.
She stated that advance and pre-promotion was responsible for
as much as 80% of the success and longevity of both exposure and
sales for music, regardless of genre or whether the product was
a major label or independent release.
That makes a lo (read full article) |
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| Category :: Music Articles |
Author :: Kenny Love |
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| Article Title :: In Three Notes...Can You Name That Band? |
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Okay, y'all...remember that old TV show called "Name That Tune?"
Well, I couldn't wait a full week to get this one out because,
not only is it so important, but it is, in fact, vital and can
get you involved *very* quickly in a lawsuit, which could be
financially devastating to your career.
Plus, as I would have normally published this article on this
coming Friday, I am otherwise headed to Houston this weekend to
record my new single titled, "Vampire Love." :-)
But, getting back to the main point, if you have become a
successful independent band, and just happen to have the same
name as a band that had the name before you, you can be legally
forced to pay back all those royalties (read full article) |
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