 Category :: Networking Articles |
Author :: Scott Ginsberg  |
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| Article Title :: How Well Do Your Customers Know You? |
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| Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU?Sam Walton, founder of Wal-Mart, asked himself this important question several decades ago. His answer: employee nametags. So, he rolled out an initiative that required all of his employees to wear badges, the purpose of which was to “help the customers get to know the people they bought from.”But helping customers “get to know you” isn’t just about names, it’s about information. In other words, it’s about self-disclosure, which is the process of revealing your personal information to another. (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: Test Your Networking Know-How |
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| Let's test your knowledge on networking:1)The best definition of networking is:
a) Schmoozing at meetings and events
b) The solicitation of funds
c) Building and maintaining mutually beneficial relationships
d) Marketing and selling your products and services to everyone in the room so you can meet your sales quota before your boss fires you2) Why do you network?
a) To develop your business
b) To help other people
c) To share information
d) All of the above3) What are the most effective ways to network?
a) Regularly attending meetings, events and activities
b) Talking to random people in the street (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: The Answer to Your Worst Networking Nightmare |
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| Imagine you just met your ideal client at a networking event. He’s friendly, has great ideas and could use a valuable person like you to help grow his business. Not to mention, he’s the kind of person from whom you could learn a great deal as well. After all, networking is the creation and maintenance of mutually valuable relationships.After chatting away, building rapport and connecting for a few minutes – the crucial time comes: the exchange of business cards. At his request, you give him your card. Then you ask for his card in return.And at that moment, your worst networking nightmare comes true. He utters the one sentence you never want to hear from a new and (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: The 7 Habits of Highly Horrible Networkers |
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| Networking is a term that didn't exist (academically) until almost 40 years ago. It's a word uttered in and around the business world every day, yet is unclear to most as to how it actually works. Still, it's a fundamental tool to the success of any business.By definition, the term networking is the development and maintenance of mutually valuable relationships. It's not schmoozing; it's not just handing out business cards, selling, marketing or small talk. Those activities are part of networking, but unfortunately, many people's misunderstanding of the term causes them network ineffectively.The following are The 7 Habits of Highly Horrible Networkers™, and they can stand (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: Have We Met Before? What to Do When You Can't Remember Who Your're Talking To |
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| You see him from across the room. You know him, but you can’t remember how you know him. Now you have a problem: you want to break the ice but your uncertainty is holding you back. Uh oh, he’s heading in your direction. What do you do?!If you’ve ever been in this situation before, you know how uncomfortable it can get – especially if you really should know who the person is. What’s more, it’s not uncommon to evade those whom you cannot remember for the fear of embarrassment.But your uncertainty shouldn’t generate a “Please Don’t Let This Person Talk To Me” attitude. That would hinder your approachability. People forget people everyday. But with t (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: How to Organize a Successful Bad Sweater Party |
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| "Hey Scott, would you like to go to a Bad Sweater Party this weekend?”“A what party?!” I said.“A Bad Sweater Party. Wait a minute…you mean to tell me you’ve never been to a Bad Sweater Party before?” asked Amber.“Guess not,” I admitted.A Bad Sweater Party is exactly what you think it is: A party at which the guests wear bad sweaters.Nobody can be certain where this idea originated. It’s possible that it came about during the 80’s when ALL sweaters were bad sweaters. Nevertheless, my first Bad Sweater Party experience was, without a doubt, one of the most enjoyable nights I have ever had. (And I only knew one person (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: The 4 Attitudes of Awesome Hospitality |
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| Hospitality relates to the Latin term philoxenia, or “the love of strangers.” And stranger is defined as “someone with whom you have not yet been acquainted.” Therefore, your objective as a builder of organizational front porches is to extend love to those with whom you have not yet been acquainted.The effectiveness of any organization’s front porch is a function of its hospitality – that of its members, its staff and the group itself. In this article we’ll take a closer look at approachability as it pertains to the connectedness of groups – namely, The New Guys; because those are the individuals who benefit from it the most.When I began wearing a n (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: The 4 Actions of Awesome Hospitality |
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| These Actions of Awesome Hospitality™ will help you manifest the power of approachability through your organizational front porches.AWESOME ACTION #1: Go Beyond the Door
My friend, Pastor Bob Farr of the St. Peters Church of the Shepherd, told me about a man he encountered after the worship service one Sunday. Bob went into the lobby to say goodbye to some of his members. He noticed a man standing along by the coffee kiosk, so he approached him. He introduced himself and thanked him for coming.In a reserved tone the guest said, "You know Pastor, I've been coming to this church for the past 9 weeks. I know I'm shy and all, but not one time has anyone said hel (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: Hey, Who's the New Guy? How to Make Guests and First Timers Feel Welcome |
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| The New Guy is a person we all know. And regardless of age, gender, race or personality – spotting The New Guy and stepping onto their front porch is your duty as an existing member of any organization. Here’s why:You become an ambassador. If it’s their first time, your initial step onto their front porch will serve as a reflection of the welcoming nature of your organization. They’ll walk out of that meeting thinking: you know I felt right at home with that group. Those guys were really welcoming!You make an UNFORGETTABLE™ first impression. Not only will you make an UNFORGETTABLE™ first impression for your organization, but you will leave you (read full article) |
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| Category :: Networking Articles |
Author :: Lance Winslow |
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| Article Title :: Politics, Religion, Race; Conversational No-No’s in Business |
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| Do not destroy all your positive displacement and high energy and customer confidence by discussing politics in your small business. Remember not every one in the world is as smart as you are or sees as much dealing with all these different types of customers in so many different professions each day. Therefore they may have incorrect political views and disagree with you. You do not have time to change everyone’s mind nor should you bother trying. Since we have a two party political system and it is pretty much split down the middle, you have a 50% chance of pissing someone off when talking about politics in an office building. The owner may be Republican but the people overhearing th (read full article) |
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