 Category :: Networking Articles |
Author :: Pat Wiklund  |
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| Article Title :: Are You Making These Networking Mistakes? |
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| As I've gone to professional meetings, and have informal
meetings with colleagues, the tenor of these times is clear.
Many independent professionals are challenged by the
downturn in the economy...and upping their marketing, and
especially networking, as they work towards increasing their
billable time.Beware of poking a hole in your net as you increase your
networking. Make sure you don't make these mistakes in
your zeal to sell yourself.ASKING WHAT YOU CAN DO FOR ME...ON FIRST
MEETING. I watched as a young woman was
introduced to three colleagues. In a flash, she realized one
of her new acquaintances was a close personal friend of a
business ow (read full article) |
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| Category :: Networking Articles |
Author :: Leanne Hoagland-Smith |
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| Article Title :: How You Can Dramatically Increase Your Business Networking ROI |
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| Each year time pressed small business owners spend hundreds to thousands of dollars in the marketing activity known as networking. This activity has multiple purposes including:
To gain the attention of prospects
To expand potential prospects’ list
To build relationships with prospects
To secure referrals
Bottom line to increase sales
However, when looking at the use of resources employed to network through local chambers of commerce, professional associations or specific networking organizations such as BNI, LEADS or LeTip, the two questions that need to be asked are:What is this traditional networking st (read full article) |
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| Category :: Networking Articles |
Author :: Dr. Gary S. Goodman |
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| Article Title :: Honestly, Are We Really Competing Against Each Other? |
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| When my current lease expires, if I trade-in my Porsche Cayenne for Cadillac, that’ll signify a win for Cadillac and a loss for Porsche, right?After all, when it comes to earning my business, these manufacturers are playing what’s termed a zero-sum game. If one wins, the other, by definition, loses.Throughout the economy there are examples of these rivalries, of pitched battles for scarce buyers. And most of us have been schooled to think that we’re incessantly competing, whether we’re students seeking scarce “A’s” in classes, or job seekers, hunting for the best positions.But the “new economy,” and especially e-commerce, are calling the traditional (read full article) |
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| Category :: Networking Articles |
Author :: Michael Port |
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| Article Title :: Get Clients With a Small Business Networking Strategy |
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| Networking, Ugh!Much like the thought of marketing and sales, the thought of networking may make you cringe. For most solo-pros, service professionals, and small business owners, they hear the word networking and it brings to mind the old business standard of promotional networking at 'meet & greet' events where it's understood and accepted that everyone is there to schmooze and subtly manipulate one another in an attempt to gain some advantage, for themselves or their business, which will increase their bottom line.Who wouldn't cringe at the thought of spending an hour or two exchanging banalities and sales pitches with a phony smile plastered on your face to hide your disc (read full article) |
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| Category :: Networking Articles |
Author :: Scott Ginsberg |
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| Article Title :: On Eating Alone |
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| Ever eat lunch alone?I know, it sounds contrary to the entire concept of networking and approachability. Especially if you’ve read Keith Ferrazzi’s best selling book, Never Eat Alone. But hear me out on this one. Because eating alone (every once in a while) gives you an opportunity to do something you often forget to do while dining out with a client or coworker: observe.Now, don’t think of it as eavesdropping, snooping or spying. It’s research. And it’s amazing what you can learn about approachability if you just immerse yourself in it, watch, and then listen.So, I tried it yesterday. I ate at my favorite lunch spot, all by my lonesome. Just m (read full article) |
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| Category :: Networking Articles |
Author :: Brent Payne |
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| Article Title :: The Psychology of Network Marketing |
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| The general public usually misunderstands the network marketing industry. When they hear of network marketing opportunities their biased perceptions of the industry can cause them to avoid these opportunities. This negative reputation has been brought about by information about organizations within this industry that are perceived as being unscrupulous and deceptive. And as we all know, negative word-of-mouth can travel quickly.However, the public’s perceptions of network marketing are beginning to change. This is largely due to changes in behavior by the network marketers. Today, enlightened network marketers have made the subtle change in focus from building sales to buildin (read full article) |
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| Category :: Networking Articles |
Author :: Annette Thomas |
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| Article Title :: Getting the Most Out of Trade Shows |
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| As an exhibitor, you want to use a trade show to reaffirm existing business relationships, identify new customers and potential partners, and scope out the opposition.PlanningSuccess starts with identifying the right show or shows for your business. Check with your industry or trade association for referrals and a show schedule. Many groups have Web sites, and other Internet resources offer good starting points to find schedules and contact information.
PreparationOnce you make your show selection, prepare to exploit the opportunity. What´s your budget? What about staffing? Booth design? Signage? Special promotions? Direct mail? Giveaways? Product demonstrations? A (read full article) |
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| Category :: Networking Articles |
Author :: Jeffery Glaze |
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| Article Title :: On Networking Groups (Part One) |
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| I have been trying to think about how I can talk about this subject and address it in a way that would be fair and balanced without injecting too much personal opinion and have decided to first talk about the types of groups and then later on be more specific. It is important to remember that you will have preferences that may not align with mine, but that each of us share a common goal in our networking. More business and possibly more friends.So lets begin by analyzing the various types of groups. There are many different types of groups, but it is easier to categorize them by the meeting format rather than using individual categories like chambers of commerce or women's groups. (read full article) |
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| Category :: Networking Articles |
Author :: Jeffery Glaze |
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| Article Title :: On Networking Groups (Part Two) |
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| In "On Networking Groups - Part One", I spoke briefly about the four types of networking groups. Now, let's take a look at a category of networking groups.One category that most people are familiar with is the Chamber Of Commerce. Chambers serve a long standing role in the business community. It is a role of development and support. A Chamber Of Commerce can offer business both small and large with networking opportunities, training programs, legislative assistance and a host of other benefits. A Chamber Of Commerce can be a local, statewide, national, or international organization with separate memberships for each. If you belong to an area Chamber of Commerce, you do not belong t (read full article) |
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| Category :: Networking Articles |
Author :: Jeffery Glaze |
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| Article Title :: On Networking Groups ( Part Three ) |
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| I am about to share with you something that I talk to people about a lot. It is focused networking.In each business, we have a target market or the perfect prospect. If you have been in a particular business for any length of time, you should know what type of person or business owner falls into this category for you. If not, it is time to figure out who this might be.In networking for business it is important to have a well rounded networking schedule. You should attend many different types of groups in order to reach a broad spectrum of people. If you only attend a business after hours, you may run into several people who provide the same product or service as you. In this (read full article) |
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