 Category :: PR Articles |
Author :: Bob Kelly  |
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| Article Title :: Managers: Let's Call a Spade a Spade! |
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| Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1145 including guidelines and resource box.
Robert A. Kelly © 2005.
Managers: LetÂ’s Call a Spade a Spade!
Brochures, broadcast plugs and press releases – don’t call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move a message from here to there.
Nothing more, nothing less, and certainly not public relationsÂ’ Mother strategy which (1), marshalls the resources an (read full article) |
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| Category :: PR Articles |
Author :: Alicia Smith |
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| Article Title :: Games are a Reflection of Behavior as Told by John Satta |
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| You are standing on a small stage yelling, “What's the name of the game?!”
“Win as much as you can!!!” comes roaring back.
“Who's responsible for your score?!”
“I am!!”
The audience is composed of ninety men, all prisoners in a federal maximum security prison.
One more thing - you're a woman.
For three years, Alicia volunteered every Thursday at FCI (Federal Correctional Institute) in Bastrop, Texas-
“I used my skills as a corporate trainer to help these men learn to shift their perspective on themselves and the world.”
“Along the way the prisoners taught me as much, perhaps more, than I (read full article) |
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| Category :: PR Articles |
Author :: Diana Ennen |
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| Article Title :: Steps to a Writing an Effective Press Releases |
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| ant to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! IÂ’m going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? LetÂ’s go.
We’ll briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly. To a busy editor, that all too familiar “10 second glance” says a lot for you and (read full article) |
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| Category :: PR Articles |
Author :: Bob Bastian |
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| Article Title :: Writing Killer Press Release for Massive Publicity |
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| Online marketers are always on the lookout for promotional channels that are novel and are yet to be saturated with the unfortunate stigma of marketing abuse. Different people are constantly trying to find new ways by which they could promote their online enterprises.
One of the newer, and most effective, marketing strategies are press releases. Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. Once a press release is picked up, it can be published in various channels all over the Internet, or even through print publications.
Immediately, the sharp m (read full article) |
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| Category :: PR Articles |
Author :: Kim Haas |
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| Article Title :: Promoting Relationships With the Public |
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| Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.
There are two ways of obtaining PR. One way is through press releases, in which you share news about events or accomplishments within your company or organization. This form of PR gives you full control over how your company looks to the public. Your public, is anyone who has an interest of one type or another in your business such as your employees, customers, suppliers, competition and the press. How you are percieved by the public has a huge impact on (read full article) |
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| Category :: PR Articles |
Author :: Peter Finers |
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| Article Title :: Incredible results of well-written press release |
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| Press releases are one of the most important elements in the marketing strategy that provides for the maximum exposure of your company and reminds your clients about important developments in your company. The most important aim of the press release is to win the trust of your steadfast clients and inform new customers about your company and its activities. Each of the press releases should contain some indispensable elements such as intriguing and attractive headline, the body of the press release that should describe the developments of your company (for instance you company starts providing new services, it might start manufacturing new products or it launches some new projects). Remember (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: Six Tips For Perfect Email Pitches |
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| Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.
Brevity is the soul of wit. Shakespeare could have been giving media relations tips when he penned this gem several hundred years ago. If you can't get to the point in your subject line in 10 words or less, you need to work on your message. Keep the subject line short and to the point, and include the time frame if it is important to the pitch. For instance: "Entrepreneurs Storming NC General Assembly Tuesday"
Surprise! If you have a startling or interesting fact, use it as a hook. I am developing a story idea abo (read full article) |
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| Category :: PR Articles |
Author :: Steve Bennett |
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| Article Title :: Oh, the Mistakes Spokespeople Make |
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| Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, the most common ones include:
1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No reporter, editor, or host wants to be a billboard for your products or service; their job is to provide interesting and useful information to their readers or audience. And if you help them do so, you'll maximize your chances of positive coverage.
2. Misunderstanding the Spokesperson Role. Some spokespeople think that they're on a sales (read full article) |
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| Category :: PR Articles |
Author :: Bob Kelly |
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| Article Title :: PR's Only True Measure |
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| Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among your key outside audiences leading to changed behaviors, which then help you achieve your managerial objectives.
I mean, can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that most affect their operation?
And especially so when they persuade those (read full article) |
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| Category :: PR Articles |
Author :: Bob Kelly |
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| Article Title :: Managers: Should Your PR Budget Stress Tactics or Strategy? |
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| If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, youÂ’re missing the best PR has to offer.
Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, becauseit means you are not effectively planning to alterindividual perception among your key outside audienceswhich then would help you achieve your managerialobjectives.
It would also tell us that, even as a business, non-profit orassociation manager, youÂ’re not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are (read full article) |
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