 Category :: PR Articles |
Author :: Keith Thompson  |
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| Article Title :: Business Gifts for Your Clients and Employees |
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| Tis' the season for business and corporate gift-giving! If
you believe in the law of reciprocity, and if your business
is the least bit successful you must; you know that giving
back is not only the right thing to do, but it's very smart
business as well. Let's look at some of the benefits and
mechanics of Christmas and holiday gift-giving.* WHY DO IT AT ALL?Gift giving is an excellent way to not only say thank you
for all the business and continued loyalty your clients and
customers have shown over the past year, it help to
solidify relationships and in some cases, actually tilt the
playing field in your favor. A well-conceived business gift
will speak volumes on your integ (read full article) |
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| Category :: PR Articles |
Author :: Glenn Beach |
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| Article Title :: Internet Etiquette for Business Success |
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| You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.Certain people skills are important for all business people. Online affiliate business presents unique challenges to the webmaster. While modern society tends towards individualism to the extreme, no consideration for others, and oftentimes total lack of self-restraint, internet relationships additionally have the mixed reputation of being cold and emotionless, depersonalized, fake, extreme (as in "flaming"), and untrustworthy until proven trustworthy.Add (read full article) |
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| Category :: PR Articles |
Author :: Chris B Johnson |
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| Article Title :: Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active |
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| The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging. In a location piece shot for and aired on NBC's Today Show, the Acai Berry was referred to as, "the Viagra of the Amazon." Research has shown that the Acai Berry contains more potent antioxidants than any other edible fruit on the planet. It contains over 30 times more beneficial flavinoids than red wine.The roll out party attracted several of the top "heavy hitters" of the mlm industry. Linden Norville, a best selling author a (read full article) |
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| Category :: PR Articles |
Author :: Stuart Ayling |
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| Article Title :: Using Media and PR to Your Advantage. |
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| Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.Before you contact any media outlet there are a few things you should think about:1) Choose the right media.2) Make sure you have an interesting story (or advertisement).3) Treat media contacts with respect.Here's some advice to help you use media wisely and improve your results.1) Choose the right media.>> Press (newspapers - daily, weekly, paid or free) - (read full article) |
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| Category :: PR Articles |
Author :: Shannon Cherry |
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| Article Title :: Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts |
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| It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use – the editorial calendar.Using editorial calendars is one of the most effective, yet most overlooked tool in a publicist’s toolkit. Most people avoid using editorial calendars because it takes some time to research and compile. The top PR professionals do this every year and I’ve personally found that outcomes are well worth the time – especially when you end up getting featured in a key article in a major publication.Except for the year and the names of the (read full article) |
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| Category :: PR Articles |
Author :: Shannon Cherry |
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| Article Title :: 10 Secrets to Free Publicity |
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| Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This keeps them from going under when the economy is weak, and gets them ahead of their competitors when sales start picking up. Now is the perfect time to get a fresh start on your publicity strategies.Here are ten tips to help you use free publicity to kick-start a business into high gear:1.Articles: Articles don't have to be long; they just need to b (read full article) |
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| Category :: PR Articles |
Author :: Chris Widener |
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| Article Title :: Anchor Your Relationships |
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| I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round. So strong healthy relationships will make your work more enjoyable, and prosperous, and will make your family and friend relationships better as well.What was the principle? The speaker said that each point of connection is like an anchor in the relationship, and the more connections you have, the stronger the relationship will be. He calls one-connection relationships "Simplex," and multi-connection relationshi (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: How To Create A News Angle |
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| Think of a triangle. On the left, imagine the story you want to tell. On the
right, you have zeitgeist , or curent events.The object of the game is to create
a unified, triangulated center...literally an "angle" for your story.For example, if you have improved your business practices, you might utilize
the popularity of television transformations, and promote your story as an
"extreme makeover" for busy professionals.By tying your story to something topical, you vastly improve its chances of
being heard.A good story with a mediocre salesperson is better than a bad story told by the
most articulate salesperson. Lack of slickness is actually an asset. (read full article) |
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| Category :: PR Articles |
Author :: Chandramouli N |
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| Article Title :: Passion with Purpose - The Winning Combination |
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| The power of PassionPassion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless. Likewise, Public Relations too becomes completely deflated without the essential ingredient of Passion. It demonstrates avowed belief, everlasting appeal and steadfast loyalty. So why does passion become so much more important in the business of public relations as compared to any other service industry?To convert others to your way of thinking, being a believer first is essential. It is then that you can take a convincing stand with people of different attitudes, perceptions and sensitivities. It is necessary to have an obsessive faith in your cli (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Training: Stop Talking, Already! |
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| THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter’s day in November 1863, he delivered one of the impassioned speeches that made him famous. His two-hour speech reportedly captivated the crowd.The poor fellow who was scheduled to speak after him had only prepared a two-minute speech.The man was Abraham Lincoln, and the speech was the Gettysburg Address.Less is more.ACCOMPLISH MORE BY SAYING LESSMost interviewees are experts in their fields. They have a lifetime of acquired learning in their subject, and could easily pontificate (read full article) |
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