 Category :: PR Articles |
Author :: Brad Phillips  |
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| Article Title :: Media Relations: How to Get Your Letter to the Editor Published |
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| You may remember Forrest Gump’s Vietnam pal – the one who grew up shrimp farming and was fond of listing the dishes he used to make. “Pepper shrimp,” he started, gearing up for his lengthy monotone monologue. “Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger.”That was the first thing I thought of when I saw the front page of The Washington Post’s Food section last February. Staring up at me was a half-page photo filled with all sorts of yummy-looking prepared shrimp. The delectable photo was followed by two pages of text glorifying the tasty creature.But missing from the article was any mention of the environmental concerns about shrim (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Inoculate Yourself Against Bad PR |
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| What is bad PR?Well, if you’re a business, non-profit or association
manager, bad PR does nothing positive about the
behaviors of those important outside audiences of
yours that most affect your operation.It fails to create external stakeholder behavior change
leading directly to achieving your managerial objectives.And it never does persuade those key outside folks to
your way of thinking, or move them to take actions that
allow your department, division or subsidiary to succeed.Good PR, on the other hand, really CAN alter individual
perception and lead to the changed behaviors you need.
At the same time, however, it requires more than special
events (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: This is the Power of PR |
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| The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager’s important outside audiences – behaviors that MOST affect his or her operation.That’s how external stakeholder behaviors are created that help achieve managerial objectives. In particular when managers persuade those key outside folks to their way of thinking, then move them to take actions that help the manager’s department, division or subsidiary succeed.A basic public relations blue (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Is This the PR You Thought You Were Getting? |
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| You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Yes, that’s right, it’s where you use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.What it boils down to is (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money’s worth, (read full article) |
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| Category :: PR Articles |
Author :: Patricia Dorch |
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| Article Title :: Networking: 17 Essential Strategies In The 21st Century |
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| It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work.Networking requires a mission, goals, vision and a willingness to share valuable information with others. Networking events, meetings and conferences are places to make plans to reconnect and stay in touch. It involves building relationships, helping others and giving advice to anyone who asks. A trusting business relationship will enhance your base of contacts and build a lifetime of rewards. It’s Not Who You Know, It’s Who Knows You!Ne (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Attention PR Shoppers! |
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| As a business, non-profit or association manager, what do you want?Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?Zippy brochures and videos, or a way for you to do something positive about the behaviors of those external audiences of yours that MOST affect your organization?What I believe you need to know about (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Same Old, Same Old PR Still Tops |
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| Like human nature over time, the power of good public relations remains the same.Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.Fortunately, you can get that job done by doing something positive about the behaviors of those external audiences that MOST affect your organization. And do so by persuading those important outside folks to your way of thinking, and moving them to take actions that help your department, division or subsidiary succeed.Fact is, your public relat (read full article) |
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| Category :: PR Articles |
Author :: Joanne Mallon |
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| Article Title :: Top 10 Tips for Successful TV Interviews |
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| 1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.2. If a TV researcher phones you, treat the conversation like a mini-audition. They’re listening out for how you say things as well as what you have to say, so let your personality shine.3. Pictures rule when making TV programmes. When sending ideas to TV companies, make sure that you have thought it through from a visual point of view. It’s not just about what you say; it’s about what you show and how you look as well.4. Negotiate money only when your appearance is definitely confirme (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: If I Were Coaching You |
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| If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.Use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives. Usually, that outside behavior change can be created in the financial, marketing, crisis resolution, reputation management and other sectors of the public relations discipline.Thus, you do something positive about the behaviors of those outside audiences that MOST affect your organization. And you do so by persuading those important extern (read full article) |
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| Category :: PR Articles |
Author :: Paula Gardner |
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| Article Title :: How To Get Press To Come To You |
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| Have you ever noticed how the same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don’t just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here’s how you can become one too...1. Your first step is to define your niche. Don’t just choose the whole of your industry. Choosing a particular area that has relevance for people’s lives (or their money!) means that you will be more appealing to a j (read full article) |
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