 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: PR: The Thrill of a Good Idea |
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| The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external stakeholders to that manager’s way of thinking, helping move them to take actions that allow their department, division or subsidiary to succeed.The thrill is real when public relations does something positive for those managers about the behaviors of the very outside audiences of theirs that MOST affect their operation, thus helping achieve those manager’s manag (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: A Potent Force for Success |
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| What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager’s way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.Potent because public relations does something positive for managers about the behaviors of the very outside audiences of theirs that MOST affect their operation.And ESPECIALLY appropriate when such potency helps create the kind of external stakeholder behavior change that leads directly to achieving those manager’s managerial objecti (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: Here's All You Need to Know |
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| Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.And all because the core of your public relations lies in doing something positive about the behaviors of those important outside audiences of yours that MOST affect your operation.The bottom line is, the right PR let’s you persuade those key outside folks to your way of thinking, and help move them to take actions that allow your department, division or subsidiary to succeed.And now, the bonus blueprint that gets e (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Maybe the Strongest PR on Planet Earth? |
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| Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their organization.And finally, if this is you, really strong when you persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed.On the other hand, not so strong when you limit your PR activity pretty much to placing product and service (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Is This Any Way to Run Your PR? |
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| You bet!Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.Could this be you? If so, you may need to reduce your emphasis on tactical public relations weaponry with its simple print and broadcast mentions.And instead, use a broader, more comprehensive and workable public relations blueprint to alter your key external audience perceptions – perceptions that deliver the changed behaviors you need to achieve your managerial goals.Why go to this much trouble?Because of t (read full article) |
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| Category :: PR Articles |
Author :: Neil Payne |
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| Article Title :: Cross Cultural Communication & PR |
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| The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.PR practitioners are aware of how best to carry this out when dealing within their own nations and cultures, however, when dealing with a foreign audience it is critical that cross cultural differences are recognised.By way of illustrating the impact cross cultural awareness can have on the success or failure of a PR campaign a brief example can be cited:Pepsodent tried to s (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Why PR is an Engine for Economic Growth |
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| Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed – greatly increase the chances of success for their operation.Thus, feeding the engine of their own economic growth AND that of the nation at large.But, in reality, it ta (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Right PR Empowers a Manager |
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| Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here’s the obvious core of this approach: persuade your most important outside audiences with the greatest impacts on your organization to your way of thinking. Then move them to take actions that help your department, division or subsidiary prevail.The right action plan – the right blueprint – helps you to achieve that kind of success. And it does so by getting everyone working towards the same external audience behaviors (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR Where it Matters Most |
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| What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. From retail patronage, recruiting, civic activity, contributions, and strategic alliances to membership, program participation, plain old sales, and just about everything else.Which means, if you are such a manager, you may have a real opportunity to do something positive about the behaviors of those important outside audiences of yours that most affect YOUR operation.In other words, you can create the kin (read full article) |
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| Category :: PR Articles |
Author :: Mike McDaniel |
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| Article Title :: What Does Your Telephone Say About You When You Are Away? |
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| Business to Business relationships come to expect
a certain level of professionalism, from the first
telephone call to the final delivery.Your business can be on the Really Big 500 list,
employ only a handful of people, or be a business
of one but what is said by that business to other
business customers will reflect the personality
of that business. It can be a PR boost or a PR
blowout.Have you called the telephone company or your long
distance provider lately? Chances are you will get
a machine telling you to "listen closely because
the menus have changed" (as if they know you
called last year).When you do listen closely, chances are there is
not a choice on the me (read full article) |
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