 Category :: PR Articles |
Author :: Robert A. Kelly  |
| |
| Article Title :: PR: Let's Cut to the Chase |
| |
| If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in show room visits; prospects starting to do business with you; community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities.Do you agree that you need beha (read full article) |
| |
 |  |
| |
| Category :: PR Articles |
Author :: Ned Steele |
| |
| Article Title :: Publicity: Financial Planners That Get It Follow One Rule |
| |
| Advice about business and life often gets around to one of those “80-20” rules. As in, “80% of your business will come from 20% of your customers or activities.” Here’s my twist on this for publicity and marketing:Build no more than 20% of your publicity and marketing activities around yourself.I know. Sounds crazy. “What else besides me would I showcase in my promotions?” a sane person might ask.But hear me out. Think of all the advertising and marketing messages you’re barraged with all day. Do you welcome them? Do you feel, right now, like hearing from one more person, one more time, about how great their product or service is?Well, neithe (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Ned Steele |
| |
| Article Title :: Business Growth for Financial Planners in Five Easy Steps |
| |
| Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business – without resorting to lavish, costly marketing efforts or tasteless promotional hype.Here is a five-step process that is affordable, sensible, and do-able. Make it part of your routine over the next several months, and it will become a second-nature, autopilot system that builds business steadily.This process builds on my core practice-development (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Ned Steele |
| |
| Article Title :: Publicity for Financial Planners--Eight Tips For Success |
| |
| Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don’t mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:1. Don’t invest in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can’t compete with the big boys on costly gimmickry. And no financial planner's press kit ever approached the eye appeal of what luxury goods purveyors and the entertainment industry churn out every day. So don’t try. Instead, concentrate on making the insides – your story – strong. Which leads to….2. Spend your money on brainpower. Good id (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Ned Steele |
| |
| Article Title :: Publicity: A Financial Planner's Best Marketing Friend |
| |
| There’s an old African proverb:“If you think you are too small to make a difference, try sleeping in a closed room with a mosquito.”There’s a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually, two messages:--You don’t need to be a big name to get big-time, business-building publicity.--Publicity is a powerful and well-suited way tool for financial planners to get their story out.In fact publicity, being essentially free, often packs far more punch dollar for dollar than advertising or direct mail for smaller businesses. It raises visibility, enhance (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Ned Steele |
| |
| Article Title :: Public Relations Primer, Part I: Packaging Your Story for the Media |
| |
| Imagine you’re in the breakfast cereal business. You make the best corn flakes. So do you just back a truck-load of them up to every supermarket, then wait for the customers to buy?Of course not. Because you understand that packaging smartly – the right size boxes, the right look – is integral to selling your product. It’s the same with the key technique to publicity success we’ve been discussing in this column: marketing your knowledge and expertise to the news media for free exposure.Your knowledge and expertise are just like those corn flakes. Your “box”—what you sell to the media—is your story. Learn how to package, present and deliver your story and (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Ned Steele |
| |
| Article Title :: Public Relations Primer, Part II: Five "Do's" |
| |
| 1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.When you use your knowledge of the media to package a story, you:--Know when and how to call the media--Know what to send (hint—it’s not always a press release)--Know how individual reporters like to get information--Think like a reporterWhen you use your creativity to package a story, you:--Devise timely news and angles that get the media’s attention2) Help the reporter (and help yourself). You will get a reporter’s attention, and keep their affection, when you are helpful to them. When you contact a reporter, always have three t (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Ned Steele |
| |
| Article Title :: Public Relations Primer Part III: 10 Don'ts |
| |
| There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you’re aiming to heighten your public profile.1. Don’t make the story about you. The media care about, and want to use, your knowledge and expertise. Build your media pieces around the topics that the public, and the media, want to learn more about – not around announcements about the latest award you’ve won.2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher. (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Chandramouli N |
| |
| Article Title :: Killing Them Softly |
| |
| The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations’ stakeholders suffered. Trust of millions of investors was lost overnight.Ethics in governance is one part of the story, the other link in this dubious chain of deceit is usually the professional services like auditing, legal and public relations which work closely with the organization. Such large (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Robert A. Kelly |
| |
| Article Title :: What Kind of PR Makes Sense? |
| |
| For business, non-profit and association managers, is it
publicity that delivers newspaper and talk show mentions
backed up by colorful brochures and videos, combined
with special events that attract a lot of people?Or could your business, non-profit or association PR dollar
be better spent on public relations activity that creates
behavior change among your key outside audiences that
leads directly to achieving your managerial objectives? And
does so by persuading your most important outside
audiences to your way of thinking, then moves them to take
actions that help your department, division or subsidiary
succeed?What we’re talking about is the kind of PR that l (read full article) |
| |
| |
| |
| |
| Prev 1 2 3 4 5 6 7 8 9 10 11 12 [13] 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 Next |
Article Categories
