 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: The Most Important PR In America |
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| Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager’s key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that help the organization succeed.I don’t believe public relations can deliver much more than that.Not surprisingly, PR runs best on its own fundamental premise that gets everyone working towards the same external audience behaviors. Insuring that your PR effort stays focused, the blueprint goes like this: People act on their own perception of (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers and PR: One Thing Is Clear |
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| As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience perceptions that lead to changed behaviors – behaviors you will need to reach your managerial objectives.Which is why it also seems clear that your department, division or subsidiary can fail or succeed depending on how well you employ a crucial dynamic like this one: persuade your key external stakeholders with the greatest impacts (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers, Which PR Is Right For You? |
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| An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest impacts on your organization to your way of thinking, then moving them to take actions that help your unit succeed.It’s a clear choice between limiting PR activity to simply placing product and service plugs on radio and in newspapers and magazines. Or, using a workable public relations blueprint to alter individual percep (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Right PR Focus A Powerful Advantage |
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| Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MOST affect your department, division or subsidiary.That’s because you are using the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.And perhaps most powerfully, you do so by persuading many of those important outside folks to your way of thinking, then by moving them to take actions that help your unit succeed. (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How to Keep PR Working for You |
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| Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.But that takes a very special plan, one that delivers results far beyond simple publicity placements.I’m talking about a blueprint, say, like this one that lets you broaden your public relations field of fire, putting its primary focus where it belongs, on your unit’s key external stakeholder behaviors: “People act on their own perception of the facts before them, which leads (read full article) |
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| Category :: PR Articles |
Author :: Kathleen Gage |
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| Article Title :: Gaining Free Publicity Through Press Releases |
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| One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.A simple way to gain free publicity is to write and distribute a well-written and well-formatted press release. A good press release is one of the most effective, and yet, most underutilized, of publicity tools. Simply put, a press release is an announcement you send to magazines, trade journals, newspapers, and newsletters. Also to radio and television. Often what you send to radio and televisio (read full article) |
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| Category :: PR Articles |
Author :: Thomas Murrell |
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| Article Title :: Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time |
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| Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.This is the information the media reads first so it has to grab their attention.How can you write better press releases that get used instead of deleted?Well the headline is essential when writing press releases.Take this real life example of public relations writing."Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"This is an actual headline on a media release from MacroPlan Australia published in The Australian ne (read full article) |
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| Category :: PR Articles |
Author :: Joe Love |
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| Article Title :: Starting A Publicity Program |
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| Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth. Publicity can help bring your business greater visiblity and success. Publicity lets the public know you exist and creates crediblity and good will. That makes customers and prospects more receptive to your products and services.Fortunately, you don't need special expertise or training to create an effective publicity program. You need to define the message you want the publicity to convey and what you want the public to do as a result, for example, respect your business, (read full article) |
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| Category :: PR Articles |
Author :: Paul Krupin |
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| Article Title :: Why News Releases Fail |
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| Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and email. You probably think that I’ve got news releases failing on me day in and day out.Actually, I don’t. The news releases I write and send out for people do quite well. My clients are quite happy with me because they are successful with their outreach efforts.It’s the draft news releases that people send to me that are my problem.Fixing the problems I see in the news releases people send me takes forever. I (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How PR Helps Fiercely Competitive Managers |
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| Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.Still, many realize they need more than that to win the long-range battle. Fact is, they need a public relations budget that can deliver results far beyond publicity tactics.The fierce and the smart know they need real behavior change among their most important outside audiences that leads directly to achieving their managerial objectives.So they make sure they persuade those key outside folks with the greatest impacts on their organization (read full article) |
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