 Category :: PR Articles |
Author :: Maria Boomhower  |
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| Article Title :: Etymology- How Words Change Over Time |
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| Etymology is the study of the origins of words.As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people.
In a world were you make a living at communicating, advertising or marketing, it is not only important to have clarity in your message, it is also important to think of your target market and understand how they understand words and messages.On the positive side that words change meaning over time, it has been noted that languages that stay alive, adapt and grow over time.An example would be the word nice. Nice used to be an insult and meant foolish or stupid in the 13t (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: The Worst PR Mistakes |
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| For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 – You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 – You fail to embrace the kind of PR plan that persuades those important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed.Mistake #3 -- You fail to use the high-impact, fundamental premise of public relations to deliver external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.Mi (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Your Organization: What Role PR? |
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| As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR effort should concentrate on delivering what you really need?For example, PR that really does something positive about the behaviors of those outside audiences that most affect your organization?PR that uses its fundamental premise to deliver external stakeholder behavior change – the kind that leads directly to achieving y (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: What's the Point? |
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| Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.The point is simply stated for businesses, non-profits and associations. Many concentrate their public relations effort on newspaper and radio exposures or funding management’s favorite special event.This when they should be driving an action plan that persuades their key external stakeholders to their w (read full article) |
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| Category :: PR Articles |
Author :: Paula Gardner |
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| Article Title :: Media Contact Lists and How to Build a Fantastic One |
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| I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it’s going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information and ideas for me for the last couple of years and it’s demise will leave a gap.But it is also just another reminder that publications come and go, and their staff do too. But, with new publications emerging, and other titles closing, how do you keep up to date with all the PR opportunities out there?Here are our Do Your Own PR tips to help you do just that.1. It sounds basic but do set up a separate contact system fo (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Why PR is a Vital Force |
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| Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this crucial dynamic.Consider this simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public relations effort stays focused: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: What Many PR Users Ignore |
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| Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives.Unfortunately, many business, non-profit and association public relations budgets are used pretty much to produce newspaper and radio mentions, or to fund somebody’s favorite special event. And this at a time when they should be driving an action plan that persuades those key external stakeholders to the PR user’s way of thinking, then moves those audiences to take actions that help departments, divisions or su (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Public Relations' 8 Fix Factors |
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| I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it’s YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division.Which is why I suggest that business, non-profit and association managers embrace what I call PR’s 8 fix factors, those steps necessary to prepare their public relations operation for the battles certain to lie ahead.The fix factors are based on thi (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers Who Tap Into PR's Value |
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| Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so when they persuade those important outside folks to their way of thinking, then move them to take actions that help their department, division or subsidiary succeed.Or, if this doesn’t sound all that familiar, is the money you spend on public relations pretty much dedicated to buying personnel mentions in the newspaper and product p (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR Essential to Your Success |
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| Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.You need to create external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.And you do that by persuading those important outside folks to your way of thinking, then moving them to take actions that help your department, division or subsidiary succeed.The road to that success is filled with potholes, but you’ll never feel them if you have the right roadmap.Like this one: people act on th (read full article) |
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