 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: Managers: PR More Than Tix and Plugs? |
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| You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.It needs to deliver external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.And it needs to do so by persuading those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed.All three, hopefully long before anybody worries about theater tickets or radio plugs!But how do (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: A Key to Your Survival |
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| Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.But among such managers are those who fail to do anything about the behaviors of those outside audiences that most affect their business, non-profit or association.On top of that omission, they risk their careers by choosing to pursue their operating objectives without using the fundamental premise of public relations. Thus, they fail to produce external stakeholder behavior change leading directly to achieving those very same managerial objectives.Then, despite the wonder of it all, they end up failing to per (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: Why PR is SO Key |
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| When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.As a business, non-profit or association manager, you simply cannot avoid such consequences when you allow external target audiences to hold negative perceptions about you which lead inevitably to those hurtful behaviors.If this describes your operation, why not do something about it now?Spend some time with the public relations people assigned to your departmen (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: Why Not PR Like This? |
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| I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the behaviors you need to achieve your objectives.It all comes together when you persuade those important outside audiences to your way of thinking by doing something about their perceptions, thus moving many of them to take actions that help your department, division or subsidiary succeed.I believe the Rosetta Stone that allows such “magic” to happen is the fundamental premise of public relations, and it looks like this: people act on th (read full article) |
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| Category :: PR Articles |
Author :: Kathrin Koehler |
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| Article Title :: Is The Traditional Press Review Still A Business Tool Of The Future? |
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| Press reviews are a common and basic feature for surveying the market situtation, your company’s public image and the coverage of your competitor’s business. Only if you are well-informed about theses topics, you can make sound business decisions.But can the traditional press review – also called press clipping - with cut-out and pasted articles really retain its relevance in the age of internet, mobile computers and digitalised communication?The internet has caused workflow processes to become much faster, and it is hardly possible to reserve time just to read business and news publications. Cutting out articles and then gluing them on a piece of paper has always been (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: Can We Agree on This? |
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| Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money’s worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.First, when you use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.Second, when you do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association.And finally, when you persuade those important outside folks to your way of thinking, then mov (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: Three Communication Secrets of The Great Communicator |
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| I’ve worked in media and public relations for 20 years, and experience has
taught me that communication is an essential skill to master in order to be
successful in all aspects of one’s life. No one person can do many things
without the involvement of other human beings; having superior
communication skills, then, is a highly enviable quality, and those who manage
such a feat serve as role models to the rest of us. Ronald Reagan, “The Great
Communicator", exemplified this quality so well that people elected him
President.1. Confidence, such as Reagan had, is one of the essential non-verbal aspects
of communication. Confidence can help one talk to others with ease and (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: Levine's Laws For Pitching With Panache |
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| Excerpted from "Selling Goodness- The Guerrilla PR Guide
To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a
newspaper or magazine journalist or a reporter or producer in the electronic
media, there are fundamental rules to follow. To some extent, they coincide
with universal rules that apply to all human relations-courtesy, honesty,
respect, integrity-but some of them are relatively unique to media relations,
such as the advantage of having a topic that grabs by the collar and won't let
go.Here are my ten commandments for pitching the media:1) Underlying everything s (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: Guerrilla PR- Chapter One |
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| THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern
communications, wrote the immortal words, “The medium is the message.”
Today I would amend that to, “The medium is the media.” Our civilization is
utterly dominated by the force of media. After our own families, no influence
holds greater sway in shaping the text of our being than do the media that
cloak us like an electronic membrane.We all think of ourselves as unique, unlike any person past or present.
Indeed, what gives human life its divine spark is the distinct quality of every
individual. Yet in many ways we are all the same. The task of market
analysts, p (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: Celebrities Can't Have It Both Ways |
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| Corporations are willing to pay substantial amounts of money to prominent
personalities so that consumers will relate the brand with their favorite star,
and thus will be more likely to buy the product. The buying public imparts
credibility to the celebrity because of his or her charisma as well as the
credibility that comes with prominence in the media. The power of someone's
personality also entails risks for the brand with which they are associated,
because any controversial behavior may reflect badly on the product. This has
become an especially frequent problem in recent times.Whoopi Goldberg, for example, lost her Slim Fast contract due to her abrasive
remarks regard (read full article) |
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