 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: PR: Focus on What Matters! |
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| Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine.Unfortunately, when your PR folks concentrate primarily on tactical fixes like publicity placements, at least be aware of what you are NOT getting.You don’t get a comprehensive effort that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed.You don’t get the use of the high-impact, fundamenta (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: How To Get "Radio-Active" PR For Your Non-Profit Cause-Part One |
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| "We are in the communications business, the business of conveying messages
to the human brain," said the late David Sarnoff, founder and president of RCA.
"No man is wise enough to know which avenue to the brain is best. Therefore,
the sensible idea is to make all avenues available for carrying the message."In short, a sophisticated promotional effort, even for the most fledgling charity
organization must target the electronic media to effectively reach the audience
you want as contributors and volunteers. This article will show you how to tap
into the great world of radio.UNDERSTANDING THE MEDIUM OF RADIORadio is the oldest of the electronic media, and it has a (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: How To Get "Radio-Active" PR For Your Non-Profit Cause: Part Two of Three |
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| FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at
radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.Spot MessagesSpot messages are short public-service announcements that most stations are
required to carry as part of their license agreement. Getting a spot is not
difficult; you must simply fulfill the program manager's criteria for the types of
charitable organizations the station is willing to sponsor.If you are approved, some radio stations will write the public information spot
for (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: How To Get "Radio-Active" PR For Your Non-Profit Cause: Part Three of Three |
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| HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the
radio?I've been both a guest and a host, and I've heard the nervousness in the voices
of many callers, and seen it in the eyes of some first-time guests.But I also know that it goes away with experience-even though that might be
small comfort to newcomers who have the jitters. But until you have that
experience, here are some tips for making the most of your time on the air.Make the Media Your Friend"One of the big problems is that people see the media as adversaries," says Joe
Merica of the Merica, Burch and Dickerson public-relations f (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: The Role Of Public Relations In Branding |
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| Because PR can be difficult to control, it is often discredited. According to Dick
Lyles, president and chief operating officer of The Ken Blanchard Companies, a
full-service consulting and performance improvement company, "People tend
to migrate to things they can control. Even now, when an executive looks at an
advertising message that's exactly what they want to create, with exactly the
right positioning and so forth, they say, 'That's the message I want to send.'
That's great, even though people may not read it, or people may give it less
value and discount it, because it's advertising.... [On the other hand], if you get
a well-placed article in a trade journal or you get some (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: Media Exposure Validates And Legitimizes Your Business |
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| Although repetition is extremely important, there are times when advertising
can help bring you a fast response.If you're having a fire sale, you want to advertise. You can put an ad out in a
day, control what it says, and pick where and when it will run.Media relations should never be viewed as a quick fix; it is a cumulative
process. It needs to be an ongoing part of your business plan.The process involves placing a story after story, segment after segment. You
slowly build the image of your company or product, and establish yourself as
an expert in your field, as someone whom the media seeks out, as someone
who is presented to the general public as newsworthy (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: Anatomy Of A PR Campaign |
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| The message is determined by analyzing the brand being marketed, and doing
so with clear vision and self-knowledge. Too many marketing executives rely
on their own concept of the brand's identity, and never bother to discover what
attributes the public has assigned to a product. Just because you've decided
that you want to project a certain image doesn't mean that's the image you're
projecting. Extremely high-profile marketing campaigns have failed because
not enough market research and communication with the consuming public
were done.For example:When AT&T Wireless decided to consolidate its wireless phone, pager, and
Internet technology into something called mlife, (read full article) |
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| Category :: PR Articles |
Author :: Thomas Murrell |
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| Article Title :: Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM? |
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| If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere ... in leading glossy gossip magazines, on TV and Cartwright has even posed semi-naked for a men's magazine.They are being hailed as Australia's answer to pop star "Posh Spice" Adams and English soccer hero David Beckham who have taken the world by storm as truly global personal brands.Experts believe Hewitt's value has quadrupled as the media's interest in their private lives becomes a national obsession.But why did they wait until 3:12 am in the morning to announce their engagement, hou (read full article) |
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| Category :: PR Articles |
Author :: Ramona Creel |
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| Article Title :: Cultivating Positive Media Relationships |
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| Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat. But you have to be in charge of your relationship with the media, and make sure that it is a good one!FINDING YOUR LOCAL MEDIA OUTLETSThe first step to securing some good free publicity is hooking up w (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Do You Really Need PR? |
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| The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you’re going to be?As that manager, it also helps if you accept the fact that you need the kind of external stakeholder behavior change that helps you reach your business, non-profit or association objectives.And it’s also helpful if you believe it’s a good idea to try and persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed.Given all of that, if it now appears that you need to do something posi (read full article) |
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