 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: Want This Kind of PR? |
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| PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?PR that uses its fundamental premise to deliver external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives?PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?Get organized and you could be looking at results like these: prospects starting to do business with you; membership applications on the rise; customers starting to make repeat purchases; fresh proposals (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: Advice You Didn't Ask For |
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| Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Change that could lead directly to achieving your managerial objectives.I’m talking about persuading those key outside folks to your way of thinking, then moving them to take actions that help your department, division or subsidiary succeed.There’s even a blueprint to help you do it. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. Wh (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: Paying for PR-Lite? |
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| As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – the kind that leads directly to achieving your managerial objectives?Since that’s public relations’ strongest suit, shouldn’t you be getting that first, THEN incremental publicity exposure? Especially when persuading those important outside folks to your way of thinking can move many of them to take actions that help you achieve your department, division or subsidiary objectives?Bounce this notion off the public relations team assigned to your unit: people act on t (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How Real PR Works |
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| For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most. I like this approach because a business, non-profit or association manager can use the fundamental premise of public relations to deliver key stakeholder behavior change – the kind that leads directly to achieving a manager’s objectives.What fundamental premise of public relations am I talking about here, and how can you put it to good use persuading those important outside folks to your way of thinking (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Why Do You Want PR? |
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| To get someone’s name in the newspaper or a product mention on a radio talk show?If that’s all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: people act on their own perception of the facts, leading to predictable behaviors about which something can be done on your behalf.And you may be compounding that error by failing to insist that your department, division or subsidiary PR people make this very special effort: create, change or reinforce the perceptions of those external audiences whose behaviors really DO impact your unit.If true, it means you don’t have a pr (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: Time For a New Playbook? |
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| When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major role in just how successful a business, non-profit or association manager you will be.And second, use the proactive public relations blueprint outlined below to help you persuade those important outside stakeholders to your way of thinking. Then move them to take actions that lead to the success of your department, division or subsidiary.You need a simple plan -- the fundamental premise of PR (read full article) |
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| Category :: PR Articles |
Author :: Letitia Wright |
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| Article Title :: How to Get Some of Paris Hilton’s TV Time |
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| When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah’s Book club, The Today Show’s Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn’t even have to be on the show in order to sell books.
It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books.But how do you get your book on TV if y (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers, Have You Been Shortchanged? |
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| You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary.A plan, say, like this one: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose b (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers, Got a Grip on Your PR? |
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| What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.To reach that objective, and get a real grip on your PR effort, you need a model like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-acti (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Know What Matters Most About PR? |
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| When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success.And again when those outside stakeholder behaviors deliver results like more people returning to buy again, new prospects sniffing around, individual capital gift levels rising, or more inquiries arriving about strategic alliances and joint ventures.It especially matters when the emphasis of the PR team assigned to your unit shifts from communications tactics to a comprehensive blueprint that leads to your personal success as a unit manager. Part (read full article) |
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