 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: Managers Need Basic PR |
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| True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.Unfortunately, a primary emphasis on communications tactics does not take the place of a well thought-out public relations plan for persuading your most important external audiences to your way of thinking, then moving them to take actions that lead to your success.For example, a basic public relations blueprint like this one: people act on their own perception of the facts before them, which leads to p (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR Going According to Plan? |
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| Think carefully! You’re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered – does your current public relations plan help persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success?If the answer to that question is uncertain or even no, change is in order. Change that gives you a public relations blueprint that helps lead to managerial success and, some might say, survival.I refer here to the kind of blueprint that mo (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managerial Survival Key |
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| For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.Which strongly suggests that, if you haven’t already done so, you may wish to employ a set of tools that will help you persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success.The tools comprise the fundamental premise of public relations: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Mission-Critical Public Relations? |
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| As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your success.Here is such a mission-critical tool. One that lets you get serious about your public relations. It shifts the emphasis away from communications tactics to a workable plan for reaching those outside groups of people with a large say about how successful you’re going to be – namely, your key external target audiences. The tool says, “People ac (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: When Managers Play the PR Card |
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| The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives.Playing that public relations card means they’ve decided to pursue their objectives by reaching, persuading and moving those outside audiences whose behaviors most affect their organizations, to actions those managers desire.Here’s a blueprint to help them do just that: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very peop (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How Managers Hit PR Paydirt |
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| As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success.Proof of the pudding will be outside stakeholder behaviors like increasing repeat purchases, more inquiries about strategic alliances, new specifiers of your components, more membership inquiries, or a jump in capital contributions.But to realize such results, you’ll have to get personally involved with the public relations people assigned to your unit. Then shift their emphasis from communications tactics to a w (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: The Best PR Has to Offer Managers |
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| How cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division or subsidiary manager.It comes into sharper focus when that public relations blueprint helps deliver target audience behaviors like new waves of prospects buzzing around, more qualified calls about strategic alliances, a jump up in repeat purchases, a boost in the number of engineering (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Not Getting the PR Results You Want? |
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| The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.If this sounds familiar, the blueprint I refer to provides the tools required to persuade those key external stakeholders to your way of thinking. Then, hopefully, move them to take actions that lead to your success.A blueprint, say, like this one: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, ch (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: Are You PR-Fit? |
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| Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job?Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary’s operating objectives?Truth is, your unit’s public relations effort can never be truly fit until the primary focus of the PR people assigned to you is shifted from tactical concerns to a more comprehensive public relations action blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can b (read full article) |
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| Category :: PR Articles |
Author :: Diane Hughes |
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| Article Title :: Making Press Releases Work - Creating News Where None Existed |
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| Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?There's another truth to publicity ... you can create it if you need to, and it's not that hard to do! Let me offer you useable suggestions that you can implement in order to gain some free exposure for your small bu (read full article) |
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