 Category :: PR Articles |
Author :: Bob Kelly  |
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| Article Title :: What Are We Teaching PR Students? |
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| Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1245 including guidelines and resource box. Robert A. Kelly © 2005.
What Are We Teaching PR Students?
How to do brochures, throw parties, talk to reporters and write press releases? Or, are we teaching them what PRÂ’s fundamental premise says we should be teaching them?
In so many words, whether they go to work for a business, non-profit, government agency or association, students will soon discover that people act on their own perception of the facts before them, which (read full article) |
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| Category :: PR Articles |
Author :: stolbard |
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| Article Title :: Smashing the Myth of the Press Release |
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| A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.
The lesson: demo tapes are the secret of becoming a famous musician.
Wait, you say, the demo tape was just a tool, just his way of conveying his talent. It's his ability as a musician that got him the contract and made him famous.
You're right, of course. He could have become just as famous if a record executive saw him in person, or heard about him from a friend, or as a result of a variety of other events. (read full article) |
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| Category :: PR Articles |
Author :: Lisa Sparks |
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| Article Title :: Your 6-Step Plan For Press Release Placement |
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| There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:
1. Focus on a handful of your "dream publications." For me, I'd like to get into Fortune Small Business, Entrepreneur magazine and the Wall Street Journal. When picking your publications, think of yo (read full article) |
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| Category :: PR Articles |
Author :: Maria Boomhower The Master Communicator |
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| Article Title :: Media Protocol for Business and Life |
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| When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some people ask me what was my secret.
I first inquired what they were doing and found out that some of them had an attitude of seeing the media as something to be suspicious of, to keep at bay and give as little as possible. In turn, the media had little regard for them as well.
There are many people who treat the media this way as well when it comes to their business, and then hope that the media will give them great coverage and a good story as well. This is a receipt for disaster.
First, true media does not have t (read full article) |
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| Category :: PR Articles |
Author :: Martin Lemieux |
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| Article Title :: Google News - Just another article announcer? |
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| In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?
* Google News World: http://news.google.com * Google News Canada: http://news.google.ca * Google News UK: http://news.google.co.uk
I only mention this because when submitting my internet marketing articles, I often wonder if they show up within Google News? 9 times out of 10, they do! In fact, they usually show up within 48 hours of being indexed from other top related (read full article) |
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| Category :: PR Articles |
Author :: Susan Harrow |
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| Article Title :: 3 Ways To Become A Media Bimbo |
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| Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it's easy to move on to the next best thing.
If you don't want to become the next bimbo and instead touch the hearts and the minds of the nation, here are three things to avoid.
1. Give a fatty bone.
The quickest way to lose interest is to ramble (read full article) |
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| Category :: PR Articles |
Author :: Susan Harrow |
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| Article Title :: 7 Tips To Become A Star Tv Guest |
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| How one expert made a splash on CNN'S Paula Zahn Now, and how you can, too
Cosmetic surgeon, Dr. Robert Kotler's New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here's what happened next.
1. Map out the segment with the producer
*I was referred to one of the *bookers* who did a quick screening and then put me in contact with an associate producer. Over several phone conversations, we worked out the subject matter of the 3-4 minute interview.*
NOTE: Once you've passed the *audition* with a booker you're passed to an associate (or other less senior) producer. Often after that first (read full article) |
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| Category :: PR Articles |
Author :: Hans Hasselfors |
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| Article Title :: Lifetime Relationships! |
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| Do you realize relationships begin shortly after birth and are ongoing ways of life for every person on the planet?
An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with others.
Examples:
1. At birth we acknowledge a relationship with our mothers
2. Growing up, we build friendships with family members
3. In school, relationships with peers and teachers are normal
4. Most begin their dating relationships along the way
5. Searching for first employment, relatio (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: 33 Reasons To Do A News Release |
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| News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Here is a quick list of 33 possible reasons for you to write and distribute a news release.
* New Products
* Business Start-Up
* Partner (read full article) |
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| Category :: PR Articles |
Author :: Specialty |
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| Article Title :: Live Operator VS. Voicemail Study |
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| Specialty Answering Service, the leading internet based live operator answering service, released today an independent study showing the ineffectiveness of voicemail versus call center applicatons. The study showed that over 70% of callers do not leave messages on voicemail.
It is very hard to imagine that many businesses are losing seven out of every ten calls. Based on these findings, a few extra budgeted dollars to utilize a call center a month would generate extra revenue for a company through increased call volume. Even though voicemail is still an acceptable way of managing incoming telephone calls, it costs companies millions of dollars in lost business.
Alex (read full article) |
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