 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: Public Relations: Toast? |
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| Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.They’re entitled to wonder where their money went when they don’t see behaviors like membership applications or capital contributions on the rise; growing numbers of engineering firms specifying their components, prospects newly interested in their products and services, or simply more repeat purchases.Those behaviors don’t just happen. They result from a public relations effort based solidly on a fundamental premise that works. Like this one: People act on their ow (read full article) |
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| Category :: PR Articles |
Author :: Todd Brabender |
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| Article Title :: 4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity |
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| As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.HOLIDAY PUBLICITY OPPORTUNITIESIf your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched - given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seekin (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers Who Leave PR to Others |
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| You’re a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?In your own best interest, get personally involved in your public relations effort and ask the PR team servicing your department, division or subsidiary a few questions.Are they focused on a workable, comprehensive plan for producing those key external audience behaviors like customers coming back for repeat purchases; new prospects starting to sniff around; capital donors asking for more information, and others deciding to specify your services or products (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Make Your PR Budget Work Harder |
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| Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.A good first step is to base the restructure on a reality like this: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired -action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.Then, if you haven’t done so already, think about your im (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: Let's Talk Fundamentals |
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| How much more fundamental can you get than this? As a business, non-profit or association manager, if you don’t get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don’t behave as you want them to. For example, capital donors or specifying sources who look the other way, customers who fail to make repeat purchases, community leaders working closely with your competitors, prospects still doing business with others, organizations looking elsewhere to propose new strategic alliances and joint ventures, and even legislators and political leaders overlooking you as a key member of the non-profit, association or busines (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Are You a PR Chowderhead? |
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| You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap at communications tactics. They come in real handy at the right time, as noted later in this piece.But the real public relations opportunity lies with this reality: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Publicrelationistas? |
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| Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading to predictable behaviors. And equally sold on the next step too, create, change or reinforce that perception/opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.Why am I sold on what amounts to a fundamental premise for public relations? Because it’s the best way to insure that you, as a manager, get the key external audience behaviors you need to help achieve you (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How About MANAGING Your Own PR? |
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| It’s one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.It’s quite another matter, however, when that senior manager, with the best interests of his or her own department or unit in mind, actually overlooks the reality that people act on their own perception of the facts, leading to predictable behaviors about which something can be done on his or her behalf. Then compounds the error by failing to insist that the PR people make a special effort to create, change or reinforce the perceptions of those external audiences whose follow-on (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Are You PR-Challenged? |
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| You won’t be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.And what behavior changes they can be. Legislators who see you as a dynamic member of their (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Don't Need No Stinking PR? |
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| Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently in good faith; prospects becoming customers; employees beginning to value their jobs; political leaders and legislators starting to think of you as a key player in the business community, and suppliers working hard to expand your relationship.Lighten up and use public relations in your own best interest, and benefit from a reall (read full article) |
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